Chapter 439 The forum is just to make a comparison (Part 2)
"Then you just said that you should continue to invest in cultivating a national IP, and you should not think about harvesting it? But aren't we always playing games?"
"Yes." Chu Yuanxi was quite pleased to find that Zhu Chi finally thought of this, "We are not cultivating national-level IP. I have never thought of making "Come to the Mountains in Troubled Times" into a national-level IP, but it is not about making quick money. This is not a contradiction. Such a complex issue is not suitable for you to consider."
"oh……"
Because of Uncle Tom's magical assist, Chu Yuanxi was in an unexpected mood and felt that he could be more unrestrained. Now he has achieved the goal of leaving a good impression on the other party without knowing that he knew the other party's identity, so he should be able to consider some more complex issues.
When meeting Zhao Zhujiang is an accident, how can it turn it into an unexpected joy? Chu Yuanxi's so-called unexpected joy is not high. He just needs to go to a higher level on the basis of making friends and establish deep connections.
What is the use of deep-seated connection? Just look at what happened after establishing a deep-seated connection with Yuan Jing and Yuan Mu. For a long time, Zheng De did not invest in Baren Entertainment, but both sides went very smoothly.
So how to establish deep-seated connections? This is more difficult because you don’t understand it.
For example, after traveling through time, you can quickly establish deep-seated contact with Yuan Jing and Yuan Mu because it is easy to understand the other party, not only understand the personality, but also understand the business, and even speculate on their current situation, so it is easy to get it.
Although the status of Baren Entertainment and Sound Technology at this time was far different, it was definitely less than 100 times. How far was the status of him and Yuan Jing at that time? Ten thousand times? It was so far beyond estimate.
But now Chu Yuanxi lacks understanding of Zhao Zhujiang. Whether it is personality or business, the relationship in the original world is too general. The main reason is that Zhao Zhujiang is too low-key, and most people cannot contact him at all. He is also a low-key boss, Ren Zhengfei's uncrowned king, and his strength does not allow him to be truly low-key. Wang Wei finally chose to go public, while Zhao Zhujiang is the kind of low-key that he doesn't even have Baidu Encyclopedia.
What should I do? Chu Yuanxi's eyes rolled and thought of a skill that he should master as a self-media person, which is - selling anxiety!
Anxiety is undoubtedly the easiest way to catch people's hearts in this era. This is also the reason why countless public accounts sell anxiety. After experiencing countless times, it proves that this is the most effective way to attract fans. As a big shot in the self-media industry, although Chu Yuanxi does not eat the job of selling anxiety, he has read it too many times. After taking over "High Webmaster", he had to pinch his nose and read the article selling anxiety on it.
Thinking that the idea was decided, Chu Yuanxi looked at the back of Zhao Zhujiang's head and wanted to ask him: What are your anxiety now?
Then he thought about it and felt that he had really grown up. He thought about the fact that if he could have made up his mind, he would have been single more than ten years ago. If the salted fish in this world had made up his mind, he would have been single long ago. Alas, after all, he was too young before.
I saw Chen Bingye approaching him and asked in a low voice: "Brother Chu, who do you think is the most likely national-level IP in the existing Internet IP? Let's only talk about the Internet. The bears appear and Peppa Pig is considered a traditional IP, so I don't consider it."
Chu Yuanxi was silent for a long time and spit out three words: "No."
Looking at Chen Bingye's face, he smiled awkwardly: "So this is still a blue ocean market, and it is worth everyone's efforts..."
"Who is the closest to you?"
"It's hard to say. If you want to become a national level, you have to be recognized by the mainstream culture in China. How many years did Jin Yong take to be recognized by the mainstream culture in China? Many things have to be at a good time, and the time, place and people are in harmony. For example, "The Fire Phoenix and the Lantern Festival" I don't think it's good.
In addition, this has a lot to do with social atmosphere. Maybe an IP may have been successful twenty years ago, but it will not be successful now. For example, now that cultural confidence is gradually emphasized, traditional culture is more popular. If the movie "The Wandering Earth" is launched next year, it may be more popular in hard science fiction? This is not accurate.
Traditional culture is also classified. I'm afraid that the fairy tale is impossible, and the resistance is too great, otherwise "The Legend of Sword and Fairy" would have become. Martial arts are also lingering. They can reach a certain height, but if you want to be national level, I think the one with the least resistance is the history category."
"Is this why you chose the theme of "Comes Out of Troubled Times"?"
"Yes, and the roots are correct, and can be interpreted, but the general direction can be resistant to scrutiny. The scale is large and the content can be accommodated is sufficient. The most important thing is that the core and inner spirit must be positive energy. Like the "The Ancestor of the Demonic Way", it can be rampant for a while and cannot be relied on for a lifetime."
"How do you think "The Bad Man" is like?"
"This, you should go to the main venue. The initiator of "The Bad Man" is there now."
"Don't you want to hear your opinion?"
Chu Yuanxi found that Chen Bingye was quite familiar and did not treat himself as an outsider. His goal was to make friends with Zhao Zhujiang. Chen Bingye was considered a phone bill for free. The current situation of Baren really couldn't create any demand for novel websites. However, Chen Bingye's ability to ask whether the bad guy is closest to the national level IP question shows that this person has a good vision and can see the potential of this IP on the dazzling array of IP shelves. It seems that he is also a worthy person to make friends with and cannot be treated as a phone bill for free.
"The Bad Man is not bad, but the foundation is a little thinner. However, martial arts is a little worse than the mainstream, and has added some basic and corrupt content to take advantage of it in a short period of time. In the long run, unless our great celestial dynasty learns from the corrupt country, it is not a trick. The potential of "The Bad Man" is calculated by GDP, which is about 3 billion, and the national level must have at least 10 billion GDP, which is a shortage of a breath."
Zhu Chi felt a fascinating smell of copper on Chu Yuanxi: "How come you can convert everything into money?"
"In this hypocritical world, talking about money is the most sincere thing."
Chen Bingye silently calculated his own valuation and felt a slight blow, "Then, if you have money, you wouldn't buy "Bad Man"?"
"No." Chu Yuanxi pondered for a moment and added another sentence: "If you want to be a national IP, you don't talk about copyright transfer. It is best to customize it yourself in terms of content. It is difficult to buy ready-made ones, and it is not a matter of money."
As he was talking, Zhu Chi stabbed him: "The old aunt is here."
"Come on..."
Zhu Chi murmured in a low voice: "I used to ask for a breed like a dog, but now I think it's ugly after masturbation?"
Unexpectedly, Chu Yuanxi heard it in such a noisy environment and bit her ear and said, "I will definitely not give Fang Shiling any chance to confess to me, especially in front of Gao Wenming, do you understand? To a certain extent, before squeezing out the value of fans of "Gao Webmaster" I was afraid of Gao Wenming, do you understand?"
"Who confesses to you! What kind of dreams are you having? Please don't be so narcissistic?" Zhu Chi knew nothing about many things, and after hearing this, he scoffed: "But, do you actually have people who are afraid of it?"
"Of course, people like Gao Wenming, you don't know if they are weak? What if they go crazy and destroy me, wouldn't it ruin our big deal?"
Fang Shiling followed Gao Wenming, Du Shuang, then Wei Ning and Qi Yu. Qi Yu saw Chu Yuanxi at first sight. However, the speech on the stage had already begun. Tom was describing the pros and cons of the IP derivatives market in a strong American accent, and she couldn't squeeze in, so she had to find a place to sit down.
Seeing Zhu Chi sitting next to Chu Yuanxi and biting each other's ears every once in a while, Qi Yu's mood was very complicated. She looked at Fang Shiling, who was sitting not far away. After a brief tutoring, if what Zhu Chi said was true, then this old aunt was actually even more rival. Do you regret it? You should not regret it. Being a Mango TV host is a dream come true for ordinary people. What can I regret? But why do I become more and more anxious? Is it because I have read too many articles on the official account?
Fang Shiling, who was secretly concerned by Qi Yu, had given up all arrangements by this time. Anyway, Chu Yuanxi could not escape the matter of standing up for her. As long as there was no mistake in this matter, let it go. With her emotional intelligence, it is impossible to not understand Chu Yuanxi's behavioral pattern until now. This just shows that Chu Yuanxi cares about himself very much and takes himself seriously, so he has to deliberately protect himself.
As a person who is good at using connections and playing with people's hearts, she is not afraid that others will take the initiative to distance themselves. What she is afraid of is that others don't care about themselves. Of course, the strategy must be changed.
Just when several people were having their own thoughts, Tom finally finished talking about his setbacks and gains in the sub-field of IP derivatives. As a master-level IP derivatives practitioner, this explanation made Chu Yuanxi nod, because Tom kept emphasizing that long-term, long-term and long-term.
There was a thunderous applause, but I don’t know how many people are sincere.
Zhao Zhujiang, who was sitting in the front row, was obviously sincere. He turned around and tilted his head to Chen Bingye sitting next to Chu Yuanxi and said, "What do you think?"
Chen Bingye shook his head very firmly: "He is right, but it is ahead of the curve for domestic IP practitioners."
Seeing Zhao Zhujiang showing an unexpected look, he clenched his fists and said, "What we need to do now is to survive and survive when capital leaves the market.
The most important thing for domestic IP derivatives is to establish a money-making effect. Only when someone makes a big profit through IP derivatives can downstream industry practitioners pay attention to IP, and it will have a larger market and more mature circulation and business links. But the problem is that no one has made this quick money at this stage, and I even look forward to someone offering some IPs."
"What do you think? Mr. Chu?" Zhao Zhujiang asked Chu Yuanxi.
Chapter completed!