The 429th chapter IP operation strategy
Fang Shiling is so deliberate about getting away with "Brother Fang" and does not hesitate to customize a Baren cultural shirt. She will definitely invest manpower and material resources in the content and operators. Is this the reason why she is confident?
But no matter how bad "Brother Fang" is, he is still his own son, and he is also doing it step by step. It is one of his attempts on three different major themes, in other words, one-third of his business this time.
The eldest and second brother are filial and the third brother are useless, so the third brother is not the third brother? Let Fang Shiling take over it, which is equivalent to adopting the third son to someone else. Chu Yuanxi is not in a beautiful mood.
Moreover, now is the trough of "Brother Fang", Chu Yuanxi doesn't want to "cooperate" with others at this time. The time for cooperation is to win the top scorer in a bright clothes. Even ordinary cooperation is not free, there is a price. If you want others to water your flowers, you have to promise the nectar of the future, not to mention that Fang Shiling's request is watering? What she wants is to take the pot away.
Attacks in the trough are usually to dispose of non-performing assets, and a company that is in desperate situations is to cut off its tail to survive. "Brother Fang" just doesn't make money for the time being, and Baren Entertainment has no cash pressure. If the company is about to go bankrupt, he will definitely cut down the project, but it doesn't need it now.
Thinking deeper, when he decided to do short videos and self-media to start a business and create cash cows for his first venture, he designed a complete set of strategies. No matter what the process is, it will eventually fall on IP monetization.
However, different IP types have different monetization methods and different training plans, allowing different IPs to show different values in different periods. Who can say that the plan of "Brother Fang" is wrong? It's just that it's not correct yet.
To be fair, Chu Yuanxi feels that the current transaction value of the copyright of "Comes of Troubled Times" is 150 million yuan, and "Animal Company" is worth 50 million yuan. The latter algorithm is very simple. The copyright value is calculated based on 8% of the total game turnover. Assuming that "Animal Company" can maintain a monthly turnover for a year, this part is exactly 30 million yuan. But the game's share is not the entire value of this copyright, and some other things are the same as 50 million yuan.
The algorithm of "Comes to the Mountains in Troubled Times" is quite complicated, but the total value of 150 million is still fair at present. However, Ba people don't know how to sell it, and no one can buy it. If others buy it, it won't be cheap, and Ba people play it themselves, and they get much more than the transaction value of copyright.
But who dares to say that "Animal Company" will not be developed in the future? Chu Yuanxi has other operations behind him, and the value may not be able to be increased to 150 million. As long as the content is good enough, monetization is not a problem, at least for Baren Entertainment. The core of the IP is content, then operation, and finally monetization. People who are staring at monetization can only be a second-hand dealer and cannot play big IPs at all.
By the same token, "Brother Fang" cannot be sold at the price now, but what about the future? It is too early to admit defeat now. Chu Yuanxi was planning quickly, but the more he planned, the more he became more and more confused.
"Your way of playing..." Chu Yuanxi murmured to himself, looked up and looked at Fang Shiling, and saw that she was staring at her calmly and with a hint of earnest eyes.
He shrank his head back and then calmed down by taking a deep breath: "Tell me what you are doing."
Chapter completed!