Chapter 347: Chu Yuanxi's Key Misleading
This approach is undoubtedly the best long-tail effect and the healthiest.
Fundamentally speaking, Yuan Jing is willing to invest in such a company, no matter whether its operator is Chu Yuanxi or someone else.
However, the form is changing at any time, whether it is the investment and business environment, market fluctuations, national policy direction or the behavior of friendly businessmen. Is the company's development direction given at the beginning of the year still suitable to reach today? Is the road ahead still smooth? Should we make adjustments? How to change? These are all issues that business operators need to consider, and what is accompanied by these issues is the changes in valuation and financing.
This world is a big pond, and the company is a fish in the pond. Fish are big and small. Big fish can make the fish eat well and fat. But if the fish want to develop, it depends mainly on the environment. When the water is hot, the water is cold, and the water flows faster and slower, it may make the fish die on the way to find food. Secondly, it is the danger of being eaten by the big fish. Small fish that can develop all find a circle that they can survive in the waters that the big fish don’t want to go, and then grow up with all their strength.
This is also the main reason why Yuan Jing visited Baren Entertainment today. Of course, he cared about the valuation, but he cared more about the future of Baren Entertainment. Companies whose future is unclear or whose potential future is not prepared for possible future dangers can't invest in the valuation even if they look appropriate.
Yuan Jing glanced at the last time, put the file on the table, took out a small card from his pocket, and asked: "The first question, do you know that China Literature Group has been selling the copyright of their novels crazy recently?"
"I just heard that many copyrights below B level are authorized to adapt comics, at the level of 200,000 to 300,000." Chu Yuanxi raised his eyebrows. This was what Uncle Sheng told him. Uncle Sheng's former writers and colleagues have recently boasted that their copyrights have been sold. When asked, they all belong to China Literature, which shows that China Literature's copyright department is very powerful and is a good thing.
"Then do you think it has any impact on you?"
"No impact." Chu Yuanxi knew that Yuan Jing didn't understand, so she didn't despise him. This is a place where Yuan Jing is easier to deal with. He would not ask him the sister of a fake expert, but the person to ask. In this way, he would enter the financing roadshow mode. Chu Yuanxi knew that there was a tough battle to fight, because Yuan Jing would also face new problems under the new form.
Yuan Jing was so nervous that he waited for Chu Yuanxi to continue speaking, and only heard him say: "Our ecosystem has no intersection, and those small copyrights were not licensed to make S-level products.
To put it more specifically, most of the IPs on the market do not have the potential for multi-directional development. They are either suitable for changing games or film and television, because most of these IPs are based on novels as the source. Orthodox novelists have limited space in their works, and online novels have various limitations.
The reason why I started directly with comics is not only because the traffic of comics is larger than that of novels, it is easy to spread pictures, but also to attract fans. It is mainly because comics emphasize the sense of picture, and from the underlying design, it can take into account the multi-directional development requirements of film and television and games.
Select materials, choose historical themes that are easy to pass the review on film and television rather than fantasy and fictitiousness, and avoid historical nihilism. When choosing content, choose hot-blooded boy comics, it is easy to get traffic, and when adapting games, it is abundant. The length is enough to do more than three seasons, leaving a lot of space for film and television development, and enough to develop for five years.
Therefore, the data has been made now, and Toutiao's promotional resources have been increased. As long as the comic quality and speed can be guaranteed in the next six months, it will be a SS-level masterpiece by the end of the year. Even if we don't make games ourselves and only authorize them to the outside world, it should be no problem to get a 50 million licensing fee every year in the next five years.
As for whether the market is still full of other comics, we don’t need to consider this. Most of them are not our enemies, but friends. The more novel readers turn to comic users, the more beneficial it is for us."
Yuan Jing crossed out this question: "The second question is, what is your purpose of financing? What is the fundraising for?"
Regarding this, Chu Yuanxi has some selfish intentions, so he didn't say it in detail: "Foreign investment is part, mobile games for development in troubled times are part, self-media matrix is part, mergers and acquisitions are part, and recruiting talents is part. Let's look at the use of these four funds for the time being." The main reason is that it is not the time to throw out a well-off plan.
Yuan Jing indeed skipped foreign investment and thought Chu Yuanxi was talking about the snow project and recruiting talents was necessary, so he focused on mobile game development and mergers and acquisitions.
He was surprised and his eyebrows were twisted into pimples: "Do you still have plans to acquire a merger?"
"Yes, when the mobile game "Come Out of the Troubled Times" is launched, the most important way to amplify the value is to acquire a suitable public account for yourself. I know that it is not popular to acquire public accounts now, but isn't this the time when others are afraid of me being greedy? Don't worry, I have a clear idea of this, and I can make a profit."
"Okay, then I won't worry about it. Let's talk about the development of mobile games. What is your development plan?"
"The project will be launched after tcg is launched. It will be launched within half a year, and it will be around the end of this year."
“That’s not a big project anymore?”
"Well, card game." Chu Yuanxi said confidently: "What you call a big project is mmorpg. The development cycle is too long and the competition is particularly fierce. It is not suitable for our current situation, and it may not necessarily make more money. I need to do a small project but make money, so that the market can see it, so that capable film and television partners can come to the door, and rely on the value of film and gaming linkage to increase our voice in film and television cooperation.
IP development is a long-term thing, and you can’t do it for a film and television. In fact, there are several film and television production companies now asking for authorization, but I refuse it. I am not satisfied with the conditions and the partners’ qualifications. I need to have some control over future film and television projects.
Moreover, as far as the game itself is concerned, card games are more convenient for automatic spread among the player group. The sharing function is done well. For IP, it may not be just a monetization, but it may also expand the influence of IP at the same time, such as "Yin Yang Dark Change Master".
This is actually not said thoroughly. The partners Chu Yuanxi needs not only have strength, but also have strong connections and circles, so that Chu Yuanxi can borrow power in the future. However, these are all long-term plans, so there is no need to say it now. If you say it now, you are suspected of bragging. The most taboo thing about bragging is, even if it is a one-on-one roadshow.
Chapter completed!