June 21, Thursday, summer solstice. It is advisable to consecrate, travel, and not to build a ground to build a bed.

In recent days, Douyin's traffic has dropped sharply, from 71 million dau on the 13th to 40 million in a week, which has made many online media extremely excited and asserted that the turning point of Douyin has reached and the dividend period has ended. It even believed that it was the result of the headgear battle, and the Penguin won!

In this regard, Chu Yuanxi's evaluation is - idiot!

Penguin's traffic has dropped even worse. Qidian Chinese website's traffic has collapsed to grandma's house. Are you blind and unable to see it? Is this caused by the World Cup? Who has the time to watch three games a day to watch Douyin novels? Do you still have to work? Do you still have to brag each other?

It was precisely on this day that the news of Douyin's independent financing finally came to the newspapers. Chu Yuanxi could only admire Zheng De's news channel, with a valuation of 8-10 billion yuan, which is not bad at all.

It was also this afternoon that Yuan Jing visited Pakistani entertainment.

Why can't Yuan Jing sit still? Because he didn't know the deal between Chu Yuanxi and Zhang Ming, he only saw that the Toutiao media channels were full of music and mvs of "Come in Troubled Times", including animations and live people. What's going on?

And some of this big push are at the entrance level.

What is the entry level? To give an inappropriate example, it is equivalent to when a user searches for "the best comics" on the headline app, the first one displayed is the advertisement and download link of a certain comic app; the second one is the answer on Wukong's Q&A, which will give the relevant link to "From the Mountains in Troubled Times"; the third one is the fine mv of "From the Mountains in Troubled Times" in Xigua Video.

This is the entrance, which is equivalent to questions and answers from Baidu Know or Kwun. After the entrance is arranged, the data is rushed up. For example, the high praise from Kwun, in the future, people who ask the same questions will automatically search for answers and related entrance links first, representing the traffic in the long tail state.

For the recommendation of the Toutiao system, Chu Yuanxi also made a compromise and also uploaded a copy of the comic "Comes in Troubled Times" on the Toutiao account and updated simultaneously in the future. The Toutiao account is not as good as the WeChat official account, because it only has information but no functions, so it is still serious to divert it to the official account, but who made it impossible for him to get such benefits from WeChat...

When Yuan Jing came, Chu Yuanxi was looking at the data, and Zhou Minxi’s mobile phone advertisement played the Douyin data.

The script of this advertisement itself has a sense of futuristic technology. After she has paired it with Chinese, she feels a natural cuteness. The key is that the users of the Celestial Empire only hear the sound but have not seen it. There are so many users in China who want to buy findx, but they can't buy it! So this Douyin exploded again, and even the current limit could not be stopped!

This video is directly placed on the main account. The number of views reached 30 million in half a day. There must be many users who come back and forth and like it repeatedly, giving 4 million likes for an hour. The most funny thing is the message, most of which are for purchases, asking why there is no shopping cart? Some may be funny, but some probably don’t understand it, and they howl to buy and buy...

You should know that this is the first battle of Touge. The only way for Douyin to spread it on WeChat is to save the video and upload it to WeChat as a whole. The difficulty and traffic consumed are the same as a wall. Only truly hard-core videos can penetrate this thick wall. Chu Yuanxi himself couldn't do it, so he took an advertisement and did it...

The only regret is that this advertisement cannot be posted on Douyin’s app in the Universe Zone. Douyin is called tik tok in the Universe Country, and it is also quite popular. Many celebrity artists have opened accounts. It would be fun to let them see how popular Zhou Minxi is in the Tianchao from a distance.

Chu Yuanxi cannot say that he hasn't seen Yuan Jing for a long time, but this time, Yuan Jing's temperament is extraordinary, with calmness and caution, as if he is in the abyss. It seems that there is a circle of needles outside his body, and both ends are tips of needles. Any action invades his territory will rebound, but it will also cause him harm.

In the original world, he saw Yuan Jing like this when Yuan Jing signed a 1 billion yuan investment agreement. Although he has experienced many ups and downs since then, Yuan Jing has never become like this again.

Chu Yuanxi specially wore his long, sexy black suit today. In order to highlight his style of clothing, it is not troublesome for the summer.

"Huh? Isn't Li Jingfei going to come together? Why didn't he see anyone?" He pretended not to feel Yuan Jing's strangeness, and only heard Yuan Jing say slowly: "I asked him to go back first. What's the situation? Why did Toutiao suddenly give you a full amount of promotion? Could it be that "Come to the Mountain in Troubled Times" have been authorized to go out?"

"No, I haven't signed any authorization." Chu Yuanxi didn't know whether Yuan Jing was willing to see "Come to the Mountains in Troubled Times" being authorized or unwilling. He decided to pretend to be powerful: "This company is so important to the headline system, what's wrong with obtaining a little promotional resource?"

"Isn't this a little bit?" Yuan Jing pressed the bridge of his nose. Just the combination package I saw today, if you spend money, you can't buy it for less than three to five million. Even if you are willing to pay for this money, the Toutiao may not be willing to do it, because the entry-level resources are generally not bought with money. However, he heard from the iron-headed kid Li Jingfei that Zhang Ming admitted that he knew Chu Yuanxi. Could it be that the Toutiao also had the idea of ​​investing in Baren Entertainment? He had even taken action?

"Relaxation is just a little advertising resource. It's no big deal. Our company doesn't point to this advertising to increase the valuation." Chu Yuanxi's eyes rolled and he opened the point straight: "You are such a busy person, and you suddenly come over for investment, right? If you have any questions, tell me."

Yuan Jing took out a document, which was described to him by Chu Yuanxi, if he runs the Baren Entertainment company, what is the development strategy and how to do it.

It seems that it is basically following the established strategy.

All self-media are basically the same in attracting fans by relying on various ways of gathering self-media. But later, most self-media consider how to harvest the economic value of fans, quickly monetize or make long-term flows. A small number of them are very successful, and they consider relying on the fan base to brew reputation and then monetize, such as making movies.

Chu Yuanxi's chain is longer and more delicate, and fans - comics - ip - peripherals - games - film and television. This chain is not easy to complete, but once it is completed, it is more reliable than making a movie directly, and the value it realizes is much higher.
Chapter completed!