Because I watched this live broadcast throughout the whole process, the number of people in Douyin's live broadcast room was quite real. Chu Yuanxi kept observing the online numbers and was surprised to find that at the peak, there were nearly 1,000 people online at the same time. This is quite terrifying. According to the normal live broadcast model of Douyin, the total number of viewers is over 100,000, and they are basically accurate users...

I'm afraid the reason why so many people watched this live broadcast was because the information found someone.

Therefore, Chu Yuanxi even had the urge to give rewards, thinking that what Ah Ya did was really within the business scope of the entrepreneurial mentor. How to guide entrepreneurs to start a business is a mentor, so how to guide entrepreneurs to do live broadcasts is not a mentor?

Moreover, due to the influence of special events recently, the boss's live broadcast model is rising, but very few of them can really be broadcast. The live broadcast class started by A Ya is indeed very marketable.

The so-called CEO who can't sell goods is not a good anchor. The gimmick of business owners appearing in front of the camera is still very attractive to traffic. And after all, although there are live broadcast skills, the difficulty is always much lower than that of short videos, which is more suitable for CEOs. For example, the hot pot industry that Chu Yuanxi is more concerned about recently, including several hot pot presidents such as Haidilao, Lafu, Xiaolongkan, etc., have formed groups to start broadcasting on Taobao. Even Mr. Liang of Ctrip has stepped on the stage and spent 10 million yuan orders for an hour.

What if these CEOs can master live broadcast skills? You should know that the current sales queen Weiya once brought goods to a new store with zero fans, and the sales turnover in 5 hours was 70 million.

So A Ya claims to be an entrepreneurial mentor and doesn't seem to think that the founders like Ba Ren were so outrageous at that time. Chu Yuanxi said that it seems that not only him, but also Uncle Lian Sheng and Zhu Chi both use tinted glasses and old eyes to look at people. Now, if it weren't for the opportunity, why would A Ya leave from Weipinhui? According to her own guidance, it is a serious career path that can rise all the way.

Speaking of Via, we must mention another e-commerce live broadcast celebrity, that is, Mr. Gongsun, who is pushing bicycles to enter the market. On April 1, Mr. Gongsun Yonghao opened a live broadcast of dishes on Douyin. There was no system for product selection, and it was zero and scattered. The live broadcast had no rhythm, not to mention the high requirements of such high ups and downs, even the speaking speed was slow; there was no content in introducing the product and it could not attract any interest.

Compare the lipstick number one sells lipstick: This is Reba's color, this is Nana's color, this is Lin Yun's color in "A Kiss Fighting Love". Then the color number is lit up, and the feeling comes out instantly!

In short, it feels like four words - Shenma! Not to mention the number one lipstick, even the product name can be misleading, but the effect is remarkable.

In general e-commerce, live broadcasts are for making money, but Teacher Gongsun’s live broadcasts are definitely for making friends. Especially for bidding companies, they are originally at a relatively low price, and they also have to pay a commission for Teacher Gongsun with a high proportion of commissions. It is impossible to make money by making money.

However, these companies have made a lot of money because Teacher Gongsun’s live broadcast is not live broadcast but advertisements. Traditional TV advertisements are not responsible for selling goods, and they still have to pay a large amount of advertising fees to the TV station in order to pursue exposure.

When Douyin promotes this live broadcast with unprecedented strength, selling tens of thousands of items is really nothing. Judging from the number of people in Teacher Gongsun’s live broadcast room of more than 46 million, each of the 20 items can be exposed on average. This is based on the fact that all the fans take a look and there are many shopping trips throughout the process.

What's more, there are soft articles before and after. In various summary, the winning brand owners will get the second and third exposures. As long as the goods sold are not lost, they will make a profit. They only require hundreds of thousands of pit fees. They are much more cost-effective than TV advertising, and they will directly flood the brand with precise users.

This is why every product is sold out in seconds. People don’t want to sell so many goods at all, and they promote brands. Considering that the companion of "e-commerce" "returns", if there is a silly person who dares to supply it openly, it may be difficult to pay more advertising fees.

Therefore, Teacher Gongsun’s live broadcast room made him feel that he had a strong bargaining power, but he actually did not point out the real value of this live broadcast.

The one who really has the ability to bargain is Viaya, who started broadcasting on Taobao at the same time. Viaya sells the Rockets. The original price of the real Rockets is 45 million RMB per round. After Weia's bargaining, it is discounted by 40 million RMB. If you buy it, you will make a profit. If you regard the two live broadcasts on April Fools' Day as an e-commerce sales pk, even if there is a bonus from Douyin, Viaya will win.

Then the question is, what big scenes have you seen in the Queen of Goods? The answer is that she has never seen Teacher Gongsun. Teacher Gongsun’s bicycle is definitely a destroyer of the environment, also known as a track killer. Before he started broadcasting, on March 31, the Consumer Association officially issued a warning on live streaming sales and pointed out the problems in live shopping.

So for authentic professional e-commerce kings like Viya and Sanda Ge, use an e-sports term - don’t think you have won!

For Chu Yuanxi, it was a pity that Teacher Gongsun said that he had no ability to control the supply chain, so he could only take famous manufacturers to choose products and let athletes be referees, so his knowledge sharing and related suggestions were all over the sea. Moreover, when Xiaomi's Lao Lu entered the live broadcast room, Teacher Gongsun did not pick up a hammer and smash it into a mess for Mi 10's mobile phone, and then said affectionately: "This is for you."

These are two top Weibo celebrities in the same frame, which really wastes potential famous scenes.

Of course, for him, it is a great good thing to lift A Ya's alarm halfway, and maybe some occasions can help. In fact, there was a ** in the past, called a private disciple, similar to the relationship between Xin Yanqiu and the famous Peking Opera artist Cheng Yanqiu.

It is said that after A Ya finished the live broadcast, she received a large number of invitations. People from the media, venture capital circles and even training circles often invited him to give lectures, which was a one-shot opening. However, the standard for entrepreneurial mentors is to publish books, so he still missed his book to endorse himself.

There are actually three other things that really attracted Chu Yuanxi's attention during this period. One is that the Toutiao system is preparing to film the online drama "The Legend of Big Brother".

The popularity of Jackie Chan bringing his brothers to attack the sand has dropped recently, but it does not mean that the game is worthless. On the contrary, not only will it make a comeback, but it also needs to work together to bring out a new version of the ship.

Chu Yuanxi's heart of gossip was beating strongly after knowing it, and he asked for countless gossip. It is said that the Toutiao system attaches great importance to it. The executives of the game business directly participated in the online drama preparation meeting, and the content team visited the cottage three times before winning Jackie Chan down. I don't know what conditions to give.

He was extremely guilty of finding out such news, because it is said that the reason why the Toutiao group gathered so heavily was to test the cross-border feasibility of film and television, and then attract high-value users through film and television. The normal linkage of film and television is to first release film and television dramas, and then release skin-filled game products to harvest cash.

But in fact, Baren Group has been doing this for a long time, and it is not new at all. "From the Mountains in Troubled Times" is a play first and then drama, and "The Unrighteous King" not to mention "From the Mountains in Troubled Times", the operation is more delicate and complex than "From the Mountains in Troubled Times", and the investment is even greater, and even the idea of ​​theater movies is necessary.

Similarly, they all start with games and then go to film and television.

It’s just that the Baren Group cannot provide data on cross-border film and television, because the last step of attracting high-value users, Baren always fails to share this key data with the Toutiao system.

"Come to the Mountains in Troubled Times" is still being broadcast, and the game has been sold; while "The Unfaithful Lord" is not a game that makes revenue. Dau is very high, but the value of high-value users is exactly the same as that of non-R users in Dau, both 1, and the online duration is even worse. Non-R is more powerful.

This is why Chu Yuanxi blamed himself. It was because the Baren did not work hard, which made Jackie Chan, who was so old, still wanted to go out to shoot such a scam. It is said that the content was that after the eldest brother endorsed the advertisement, he played the game casually, and then met a group of brothers in the game, and took them to attack the sand and dominated the entire server and became the lord of the sand city.

If so, this is an authentic online game, it is not a dog meat sold under the guise of sheep, but it is classified as a "career" in Qidian's game channel classification.

(This is the previous classification, and now there is no subcategory of career)

The second thing is actually even bigger, that is, Penguin's acquisition of Disney is rumored to be a slight person. It was a sensation before, but now there are details. It is said that it defeated Apple at a high price and wanted to get two-thirds of its equity. Even the transformation plan after the successful acquisition has come out.

This matter is extremely strange no matter how you look at it.

Just two years ago, Jack's acquisition of an ordinary American remittance company was blocked by the federal government, and he had to waste 200 million yuan in the process. Later, Sun Dasheng's acquisition of T-Mobile, the fourth largest telecom operator in the United States, was rejected by Aoguanhai with a grim smile, because of anti-monopoly, which is still vivid in his mind.

Can Penguin acquire Disney be successful? If you can't accept it, you will lose some money just like Jack. If you really accept it, it will probably be the beginning of a disaster. Sun Dasheng dived into the US telecom operation and the beginning of the decline.

But this is not as exciting as the third thing, that is, before the opening of the Nasdaq on the night of the 2nd, an explosive news suddenly came out. The small blue cup, which often issued a 18% discount coupon, revealed before the opening that executives had faked, resulting in a false sales of 2.2 billion yuan in the first three quarters. The stock price was immediately 18% off. Destiny won the bid and the price was good, and it was not bad at all.

When the melon came out, Chu Yuanxi was having a meeting with Liang Kenian. Liang Kenian suddenly changed his expression and then pushed the news to Chu Yuanxi.

Chu Yuanxi glanced at it and immediately slapped his thigh hard! Liang Kenian was shocked at the time; "You also bought the US stocks of the Little Blue Cup? Aren't you?"

"No, I still have several 18% discount coupons that are not useful yet!"

Liang Kenian's Lushan Waterfall Sweat: "It's impossible to collapse tomorrow."

"But maybe I can't buy it tomorrow!"

In fact, Chu Yuanxi didn’t know how to eat this melon. It was so tired that it was so bad that it was so bad that it was a bit too much!

First of all, this fake candidate is a problem. The announcement made it skewed Nasdaq's nose, saying that COS and several employees made a big news of 2.2 billion. How can the operators have such great capabilities? What did CEO and CFO do? What did the auditors do? A total of 2.9 billion and 2.2 billion are fake. Is this throwing An Yong's face to the ground to urinate?

At this time, Liu Lu began to speak enthusiastically on WeChat. In the evening, she was making trouble in the Baren Investment group and turned three news and comments in succession. The titles were all Xiaolan Cup self-declared that she had faked her performance. Then she posted screenshots of Mi Stocks before the market. Chu Yuanxi scolded her for doing something serious, but she was the first to watch the fun!

In fact, this is because someone put a huge amount of out-of-value options puts on the Nasdaq two days in advance, and made hundreds of millions of dollars directly! Who is not jealous of seeing it?

You should know that in the United States, insider trading is a serious crime and will definitely be investigated by the SEC, so it is definitely not possible to sell directly if there is insider information. However, the forward puts are much more hidden and difficult to track. Especially considering that the transaction of this puts is usually dozens of times a day, and tens of thousands of times suddenly sold two days ago. The audit committee of the Little Blue Cup just resigned, and this situation is like there is no silver here.

Chu Yuanxi was quite negative, and he couldn't just look at it as a lively thing, because the Little Blue Cup was pressing the face of Guochao startups to the ground and rubbing hard. Of course, the one who hated him now is definitely not him, but Guochao star startups led by Pinduoduo who need to continue to raise funds on Nasdaq.

The Xiaolan Cup is a night that will be recorded in the history of the capital market, and it verified to Europe and the United States that the problem they have always wanted to prove is the integrity of the country and the country. On April 1, the country and the country announced the deepening of full opening, and on the 2nd, it was thunder. Those who couldn't sleep that night should actually be the bosses responsible for international direct investment in the relevant departments.

After being scolded, Liu Lu did not restrain herself at all, but continued to ask in the group: "Why did they self-destruct?"

Chu Yuanxi: "Look at how you don't know how to read the financial report, right? But tell her."

Liang Kenian sat opposite Chu Yuanxi. When he saw that he would definitely not be able to drive, he had to say: "This is not self-destruction at all. Self-destruction is also forced to self-destruction, because it definitely cannot issue an annual report. The auditor will not sign it, otherwise it would not be like this."

"For shrimp?"

"You think, Xiaolan Cup just started to operate in January, and after telling a new story, it raised 1.1 billion yuan. The issuance of depositary stocks must be audited. The auditor signed the letter. If there is a stake, the auditor has to continue. The cost is over tens of millions. It is impossible to get it in vain, right? But in February, I was suddenly shorted by Muddy Waters, and then the case was filed on February 13. Xiaolan Cup denied all the accusations with high profile, but can An Yong be at ease?

In the case of being shorted and filed, according to the requirements of the US Securities Regulatory Commission, the Little Blue Cup must set up a special committee to conduct self-inspection, but at the same time, the audit must be conducted, q4, annual review, and financial reports. Can you imagine what the auditors in the Magic City have expressed during the annual review? If this makes another mistake, let alone work, someone may have to take responsibility and walk in bravely! Audit opinions must not be issued casually."

(The author Jun’s wife is An Yong’s auditor, but the imperial capital team. It’s not necessary to say that she will mock the Magic City team when she goes home at night.)

Liu Lu: "In other words, this is a problem that the auditors have identified? Why was there no problem before?"

Liang Kenian glanced at Chu Yuanxi and wrote: "This problem is still difficult to find, but you can always find clues. I don't know the specific ones."

Liu Lu immediately sent out a cute emoticon pack of the universe internet celebrity Quan Lu Er: "Chu Yuanxi, our Mr. Chu, you must understand, right?"

Chu Yuanxixin said why I must understand? Although I do understand, there is no reason for you to be so sure! Ah—

"There must be clues. When you make a fraud, you can always find problems by checking taxes one by one. It is an inflated income, cost and expense at the same time, and it is difficult to find the tax. The tax bureau and the upstream and downstream cannot play digital games with it. For example, if you report how much advertisements you have made, and you have to pay the advertising fee and ask the other party to issue an invoice for you. Just check it hard, and it is impossible to match them all."

Liu Lu: "Look at it, I'll say Chu Yuanxi is indeed a Men Qing'er! This is how it must be found out that 2.2 billion yuan!"

While talking, Chu Yuanxi felt that something was missing. After thinking about it carefully, it turned out that Yuan Mu was missing. When he saw that Yuan Mu was eating melons elsewhere. At this time, there was a lot of wailing in the investment circle. It wasn’t the Xiaolan Cup family that fell, but the Chinese stocks were trembling collectively. Weilai, who was not close to anything, had a limit down.

Fortunately, Baidu's stock price is still strong.

Yuan Lu was fully in the fire: "Look at it, Chu Yuanxi said he would go to the Nasdaq to go public without any of it. Is it awesome? Is there anyone ridiculed it? Is there any foresight? Is it impossible to go now if I want to go!"

Chu Yuanxi said that there is nothing to show off? The fake guy's big hat is put on the bad luck in Chinese stocks. The problem is that we have no profit. When he graduated from college, it was the most bleak period of time for the Nasdaq Chinese stocks. When he watched financial news every day, Chinese stocks were washed away again, and they fell a lot, and they were very impressed.

At that time, short-selling institutions were really fierce, and there were really many fakes, and they were beaten by muddy waters and others. The situation was once so serious that even the four major audit institutions were not trusted in the work of the State and DPRK, and they fell to the point of being accused by the China Securities Regulatory Commission.

Investment means trust. There is a saying in Xiaolan Cup that is very good, it is called the difference between Guochao Coffee and American Coffee. What is the difference between investment means this thing! How many startups in Guochao invest in Nasdaq when they need financing the most? Why? Because good companies on Nasdaq can really get money. What is a good company? It means that people believe that you are a good company. Especially for companies with innovative models, what they need most is to give investors confidence...

So, you can't feel at ease just because Chu Yuanxi doesn't want to go to Nasdaq. The channels for those startups that used to obtain financing will definitely narrow in the future. Others will question whether your business model can really be established. Can your 10 billion subsidy really burn out a moat? Then they have to turn back to financing. Therefore, it is said that everyone is unlucky together, but those with genes will suffer this bad luck first.

How many domestic startups are used to financing? They can’t count them! The consequences of the overall decline in overseas credit ratings will eventually be transmitted to the country through various media.

And this is not what Chu Yuanxi is most afraid of. The hidden worries deep in his heart are whether the market, investors and users will continue to recognize the gameplay of "burning money and subsidies".

Needless to say, the market and investors, the user's perception is more precious than gold. You should know that the small blue cup doesn't have to worry about whether the user recognizes or not. Just send coupons to you. You still need to recognize the price of boiled water to drink coffee? But Xiaokang is not. Xiaokang's core asset is membership card members. So when Xiaokang subsidizes users in the future, will they still have the confidence to spend money to open a card?

If all the users of Costco's opening customer have no confidence overnight and no membership cards are applied, the opening customer will be finished immediately. Although Xiaokang will not be finished immediately, because the profits are not all based on the membership card fee, the impact will definitely be extremely in-depth.

This is the most scary thing.

What this market fears most is not the masters who tell stories, but the masters who seem to be masters. Even if masters can’t tell stories well, they will tell a mess!

Who does storyteller harm the most? It hurts the most to those who do business honestly, because storytelling can raise funds. First blow up the bubbles, and then rely on the Internet to play the price butcher to kill all the honest people.

But this is precisely the basic gameplay of model innovation. In the end, you become a real master. Experts can detoxify yourself. Whether you use poison to fight poison or find an antidote, the toxins can naturally dissipate as time goes by. In short, you can get on the right track, then monopolize the market or welcome new masters and continue to start the war. The entire history of the development of the Internet is almost written by experts one after another. In the end, if the bubble does not break, you can define your own sphere of influence according to the size of the bubble.

But it seems that the master is not the case. The ppt writes so much that it also gets a lot of money, but it turns out that I haven't been able to hold on for a year, and I can't even get round and can only self-destruct. However, the power of self-destruction is much greater than that of writing ppt. It will shatter the bubbles blown by a real master from afar. Originally, these two people were not on the same track.

This is the real trick. Fortunately, Milestone 6 of the well-off society is on the string. When this arrow is shot out, the toxin should be solved. The user has no room for doubts to ask. So the most important thing is the speed. The speed of blowing bubbles must be fast enough to make the user unable to react.

Just as Yuan Mu was arrogant for a while, a large number of comments were released like snowflakes. Some say that the management had already cashed out through pledges, and the financial institutions that received pledges really had the courage. Some say that the major shareholder was going to run away, which was pure nonsense. It was impossible to escape. Only by staying in the state can one survive. Even if you are in prison, you have to squat here. An Ran made a falsification, but the person in charge died directly in the prison. Do they dare to go abroad?
Chapter completed!