Chapter 983: Discovering the target
After Chu Yuanxi drew the brain map, he wrote the deduction into a document and saved it. After the New Year, he could start investing in VR equipment related investment.
The reason why I am not in a hurry is that it is so slow to develop large-scale games. It will take at least half a year for the Mediterranean. Even if the headset is built from scratch, it will definitely be easier than making a mobile phone.
Of course, it is not absolutely simple to say, but there are relatively abundant relevant talents in China. So Chu Yuanxi just thinks about the process and speed between the establishment of Xiaomi and the launch of Xiaomi 1, and he is very calm. He really starts to do the headset, and it is absolutely fine to do a job within half a year. The life of the plan integrator is so simple and boring.
Of course, this does not mean that the headset has no technical content at all. Integrated helmets must pursue user experience. This is an advantage that paper-shell helmets + mobile phones cannot compare. At present, there are many physiological problems that hinder VR devices from becoming mainstream, such as eye fatigue, frame rate dizziness, etc. Only specialized devices can find targeted solutions.
Only by having a good experience can you occupy a large amount of user time, truly become the entrance to users, and develop into a large-scale application platform.
However, there is a common sense in business, called "products need to be continuously iterated", so you don't need to worry about it from the beginning, and it is even more impossible to expect the first model of the first product to be launched is perfect. Perfect products are always in the design draft, and the user experience of physical devices can be improved through continuous trial and error. Even Apple phones and the first three generations of products are the same. Knowing that the iPhone 4 is born is the first master.
One thing Chu Yuanxi knew very well was that when starting a business, he often had to make plans based on reality, rather than dreams. Dreams were the driving force and had to chase, but they could not be at the cost of a failure. In other words, it was that being an entrepreneur was not as good as he wanted, and had to act according to his ability and guide him with the situation. In the end, whether the development direction of the company deviated from the concept of the entrepreneur depends on whether he had strength.
For example, scientific research strength. If you have Huawei's scientific research strength, of course you can develop it as you wish, and you are not afraid of any new waves coming. But with Ba people having no foundation, you have to make a sense of direction and force the plan to launch the Horse Platform, then the possibility of car crash and people being killed must be faced. And even though Ba people have high cash reserves, they will definitely not be able to withstand this level of failure. It is not that losing money will lead to the company's bankruptcy, but that losing money will lead to the company's daring to do nothing because the hand is hurt.
Relatively speaking, the spread of well-off society is much simpler. What needs to be done at this time is nothing more than mergers and acquisitions. This is also the reason why Chu Yuanxi likes to be well-off. Once the commercial structure is formed, in terms of game terms, the rest is the frame a (attack attack) that has passed.
Now a well-off society is about to become an unsuccessful state, so we cannot still frame a, and we can only have key points. For example, fresh food processing companies are good targets for mergers and acquisitions.
Then, because of poaching the koala executives, the destination of the chief marketing officer CMO, who did not choose to be well-off, attracted Chu Yuanxi's attention. He went to a tob fresh food processing company called Tianxianpai, and after that, he became a coo directly.
Xiaokang did not set up a coo, because in fact, Chu Yuanxi had already done all the work that ordinary companies should do, and he was also the one who listened to reports from various lines, so he did not set up a coo. Chu Yuanxi thought that this is the reason why that guy didn't choose Xiaokang?
However, because of this, Tianxianbao, a new fresh food processing company located in eastern Guangdong Province, entered Chu Yuanxi's vision. Of course, it is not entirely because of this. The well-off Guangdong Province must also purchase fresh food from outside. Tianxianbao is also among the suppliers selected for the supply chain, and it gave a very high evaluation.
Then Chu Yuanxi studied it briefly and found that this company seemed to be significantly underestimated because the target had two significant highlights.
Tianxian Packaging is better from procurement to production to logistics and distribution, especially logistics. Maybe this is why people named Tianxian Packaging? It highlights both freshness and matching.
Xiaokang’s own fresh food flow standard is relatively high, and it requires that it can be replenished three times a day to ensure freshness. This is based on the fact that it has multiple distribution centers and processing plants after spending money. It is directly compared with 724, but this is in the imperial capital. There is no such configuration at present in eastern Guangdong Province, and it is not necessary at present, because both cities have opened ten stores as flagship stores in designated areas, which have a seed effect, and the logistics pressure has not yet been revealed.
However, in the next stage, when replicating the Imperial Capital Mileage 4, the same configuration must be established. This is also the reason that Tianxian Package was included in the vision by Chu Yuanxi, because Tianxian Package's logistics actually meets the requirements of three delivery times a day.
This is quite difficult for a tob company, because first of all, you need to invest in logistics to have logistics capabilities. Can this capability recover costs in future operations? In the face of huge investments, many companies have the choice to make up for it.
But for convenience stores, this is equivalent to an angel, because of course the best fresh food is delivered to the store immediately after leaving the factory, rather than being transferred to the store after a transfer in the convenience store’s own logistics. This is also the reason why Xiaokang built his own fresh food processing factory in the imperial capital.
Even so, the Xiaokang Emperor Capital does not have to ask for all fresh food, because there are many types of fresh food, such as bento, rice balls, sandwiches, salads, etc., it is too luxurious to make them all by themselves. Therefore, they still have to purchase from outside, and they are purchased from many fresh food factories, because each fresh food factory basically focuses on one or two. Few people make salads, and few people make salads.
The fresh food processing in the well-off imperial capital is actually formulated based on external supply chain procurement, and its own fresh food processing is mainly to fill the gaps.
Tianxian Pack can actually span more than a dozen different models, which is another awesome thing about it. If you think from another perspective, people have this ability and can transform themselves into opening a chain convenience store anytime and anywhere.
Every person who creates a new convenience store knows one thing very well, that is, fresh food is the real core barrier of convenience stores. This is also the reason why convenience stores are not worried at all when Luckin enters fresh food to compete with convenience stores for business. Brother, unless you change to open a convenience store, you can't take it away!
The reason is that fresh food logistics and ordinary logistics are not the same logistics as Luckin, at least they are more complex than Luckin's logistics. In addition, there are management thresholds, digital means to monitor and early warning of fresh food products, etc. Therefore, it is easy to make coffee in convenience stores, but Luckin wants to make fresh food well.
Therefore, Tianxian Package's current 150 million round B valuation cannot reflect its value at all!
Even if it can be reflected, it will not be a loss, because for Xiaokang, Tianxianfu has an additional premium.
That is, Xiaokang will start to make the "quality life" series of products in the future and build its own brand. The current stage is to look for OEM to do OEM, and the next stage is to prepare to build your own factory to engage in production. In the Mileage 7, it will be completely self-sufficient.
By then, all these steps are completed, Xiaokang will be able to launch a large number of private domain products. Others cannot buy them even if they want to, and only Xiaokang can buy them. Once this product appears as a hit, it will have absolute adsorption ability to users. Moreover, because it does not pursue selling to the whole society, it only requires its own user recognition, and it is backed by Xiaokang's entire online system. The difficulty of brand operation is much easier than that of ordinary foods.
Then others will find it good to copy it? Sorry, you have to start researching and developing.
However, whether it is OEM or independent production, it is necessary to make efforts in upstream production, experts in the food and beverage field and major production work, otherwise it is impossible to produce a hit product. These experts and major production work is still unpredictable. This is also the reason why Chu Yuanxi poached the chief product officer of Koala. This is what CPO has been working for a long time in the future.
Chu Yuanxi's original plan was to hire a normal person and cast a wide net into the society. Of course, this is also possible, especially if you have a connection with Xu Xin, you will not have too much problem finding suitable people from the huge industrial chain.
But after all, this is the hard power that Xiaokang himself lacks. If it is compared to scientific research strength, if the Baren has this level of hard power if he works as a VR headset, he will go straight to the game!
But Tianxianbao has relevant experts and major engineers, otherwise it would not be possible to play with so many categories of fresh food processing. This is another reason why Chu Yuanxi was quickly attracted to him.
The core problem of a well-off society is people. Taking people over is actually more important than buying money and acquiring a company, because human factors can be passed on and helped, and can be mitotic.
This premium is quite large for Xiaokang. It is already very worthwhile to buy ready-made production lines and logistics, and you can still gain hard power. This matter can be said to be urgent.
Therefore, on New Year's Eve, Chu Yuanxi sent an email to Yuan Mu, Liu Lu, Xu Xin and Hu Shiheng, hoping to launch the merger and acquisition pre-trial.
The top-up of mergers and acquisitions is much stricter than ordinary research, especially Chu Yuanxi, who has launched the top-up without communicating with the other party, is quite aggressive. However, Tianxian Package, as a standard tob manufacturer, is considered a well-off supply chain upstream of the supply chain. In the convenience store industry, it is common for Xu Xin and the others to invest in each other. Therefore, it is not surprising that Xu Xin and the others saw the email, but Chu Yuanxi's request was a little too much and demanded a controlling stake.
Then Hu Shiheng quickly said in a WeChat group: Chu Yuanxi’s goal is very good, because I know that Meiduo and Yisheng are asking for prices.
Chu Yuanxi was stunned at the time and thought to himself that I had reacted quickly enough. It seems that the abilities of his competitors should not be underestimated?
Xu Xin: Didn’t Tianxianfu just finish the B round? What is the purpose of their asking price?
Hu Shiheng: They all want to invest. Xiao Chu is even more ruthless and wants to acquire.
Xu Xin: Then let’s take a closer look.
Why does Chu Yuanxi feel something is wrong? In the style of Sister Xu, shouldn’t he take a lot of money at this time? Shouldn’t he be so good at it? Shouldn’t he be able to buy money if it’s good? What about your confidence? Is it because today’s New Year’s Eve and tomorrow’s Spring Festival?
But immediately Xu Xin talked to Chu Yuanxi about Gan Xin buying vegetables.
There have been a large number of orders in Ganxin Cooking in the past two days, specifically, starting from noon yesterday. You should know that the shelf of Ganxin Cooking has only been set up for about 20 days, and it is still in the trial operation stage, and the coverage is only in eastern Guangdong Province. The throughput is almost the demand of twenty stores in Xiaokang. Of course, I was confused when I suddenly received a large number of orders.
Therefore, this confusion was also transmitted to her place through the CFO sent by Xu Xin, and Chu Yuanxi was not surprised at all.
But the reason is very simple. Something happened suddenly during the holidays, and people stayed at home and didn’t plan to go out. So don’t you have to buy vegetables online?
If there are many online groceries, those toc fresh food e-commerce companies will of course be happy, but when Hongfeng comes, the purchase volume will inevitably become a bottleneck. Naturally, it is a natural choice to find tob to solve it.
Unfortunately, most of the fresh food that Sister Xu invested in before had already fallen and did not last until this time window.
The factor of this time window is still very important. In 2003, Brother Qiang Dong found that everyone was not going out, so he was forced to move all offline businesses online for sale. Then he found that doing business like this was OK, so he insisted on closing offline stores online afterwards, which gave birth to Dagoudong.
So Chu Yuanxi had a simple chat and prepared to watch the Spring Festival Gala.
At this time, he had returned to his villa. Yu Yanan had already returned home. Feng Lin originally wanted to take Chu Yuanxi to travel abroad, but Chu Yuanxi felt that the situation was not right and he had to take charge, so he had to refuse.
Feng Lin is also a wolf-killing woman. Chu Yuanxi doesn't go there by himself, which makes Chu Yuanxi very worried. It's not because she is worried about her personal safety, but because she is afraid that she will be infected. When you come back, you should self-isolate yourself first...
As a result, the Spring Festival Gala was not open yet, and Yang Jiangang suddenly sent him a WeChat message. Chu Yuanxi thought it was a WeChat message to greet the New Year, but when he saw Yang Jiangang, he asked: Old Chu, do you think I should have a wave of promotion in these two days?
Chu Yuanxi directly turned on the WeChat phone: "What do you think?"
"I thought, no one could go out during the holidays. Everyone stayed at home. The two days of New Year's Eve and the Spring Festival were fine. They would definitely get shit after the past. And it means that the holidays must be extended. Isn't this a good opportunity for me to do promotion? People who used to have no time now have time, so I can't catch some people on the boat?"
After saying that, Yang Jiangang was uneasy because according to the previous process, the ideas he proposed were basically pointed out by Chu Yuanxi, either because of the wrong business logic, or because he was not thorough in thinking, or because he was criticized as a bad idea. In short, there were few times when he had a idea. Therefore, this time he had an idea, he also habitually proposed it and waited for rejection.
However, this time Chu Yuanxi's reaction was silent. After waiting for ten seconds, Yang Jiangang himself became anxious and asked, "How is it? What's the reason for isn't reliable, do you say?"
Chu Yuanxi asked slowly: "Do you don't fit the plan?"
"I'm called adapting to the situation..."
"Okay, I think it's okay for you to adapt to the situation."
Chu Yuanxi could really think of a reliable operation suggestion on the other side of the phone, and he was pretty good at seizing the opportunity!
"Oh, do you think it's OK?" Yang Jiangang was overjoyed, and it was even more enjoyable than getting a big red envelope for the Spring Festival. "Then I will wait for Kuaishou Douyin to spend this round of red envelopes. It's the third day of the New Year. I will organize a round of red envelopes to start with the third day of the New Year?"
"But are your development progress? Do you have the right to meet people?"
When it comes to the development progress of peak visual effects, Chu Yuanxi still feels that it is not so reliable.
It's almost February now, and the milestone of peak visual effects to March is another important time. Last year, Yang Jiangang could show people the demo version and the animations officially edited, but in March, he had to show people the films compiled by ordinary users to carry out the next stage of financing.
The difference between the two is not attentiveness and proficiency, but late-stage. The official version, taking "Animal Company" as an example, Yang Jiangang can take it out and do the late-stage after compiling the animation, or insert it directly into it after the later stage is done. In the end, the platform is in his hands, and it is completely possible to add the late-stage effect as a "special case".
Of course, Chen Kuo doesn't think so. Every special case is a patch, a dog skin plaster that is stuck on his face.
However, ordinary users do not have such convenient conditions. It is not difficult to write "movable paintings" according to the tutorial. Dubbing can also be solved, but it is a very difficult problem in the later stage. Chen Kuo will never patch the special case for ordinary people.
The long-term solution to this problem is that the peak visual effects platform supports post-processing, realizes rapid rendering, and allows users to increase post-effects as they wish. However, good special effects require the use of maps and shaders to display light, shadows and literature, and then render in real time. The expression of each special effects is different. This technical requirement is extremely difficult to implement and the workload is greater, which is a long-term project.
However, if Yang Jiangang's products are not available at all, the quality of animation will be really very low, and they can only be simply baked. In addition to being particularly good at thinking, it is difficult to become competitive in the current situation where the entertainment market is extremely rich.
Of course, those who build platforms are most afraid of their content being uncompetitive, so this problem must be solved.
Before, Yang Jiangang was able to deal with it because the UGC users who participated in the early stage had a benefit. Peak Vision and Youtu signed a contract with Youtu. The films on the top can be used as Youtu. Since this film on Youtu has to leave Peak Vision, it must be used as a platform for Peak Vision, it must be used as a whole film, so it has become a special effect for the whole film. This is an ordinary workflow, with no novelty and no difficulty.
As for other playful things, what are the later stages and not the later stages? It costs money to do it. Once you add money, the ugc users who entertain themselves will no longer be confused.
But if he wants to make a real big push, it is impossible to leave a blank space here, so that would be a joke.
In my impression, Chu Yuanxi remembered that Yang Jiangang's previous solution was actually quite funny. The first solution was to provide special effects tools and shaders, allowing users to add special effects themselves, like inserting characters into the scene and sound effects, instead of following the post-production process of the video.
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Some readers said that you thought you were writing realistic literature? I am not that I don’t have you, don’t talk nonsense, but this book will definitely lose its color if you don’t mention it word, right? What’s unique about this book is that it is about what is now rather than going back ten or twenty years ago.
Some readers said that you are writing a paper? The recent few bitter and difficult to understand. I am really sorry for this. There are several key points in this book that must be clearly discussed so that the business logic and technology can withstand scrutiny and have a solid foundation. Otherwise, this book will be of no value, and it is no different from the ordinary urban yy making tens of billions. Therefore, I have tried my best to compress this chapter...
Chapter completed!