The online content of Xiaokang, the focus of Milestone 6, is a game called "City Treasure". The specific form of the game is mainly manifested in the fact that the user's trajectory of his travels in reality is projected into a completely realistic lbs city map, and the map nodes that move by can invest in building a house.

There are many representative works of lbs+ar, but the first thing that people can think of is Pokémon. When playing Pokémon, Huo Guoren was even too addicted to playing Pokémon, and fell from the bridge in the real world and fell to death in order to get the Pokémon ball under the bridge pier.

In addition, Penguin QQ also often engages in small gameplay and activities. For example, bury treasure chest points in a real map, and players take their mobile phones to the vicinity of the treasure chest points to turn on the scanning function. Through the ar function, they can see a penguin flying over the mobile phone screen exaggeratedly and leave treasures, usually a coupon or something, or a bubble or dress up.

The principle of urban treasures is similar to this. According to the real world map, some points are generated in lbs, but not treasure chests, but are used to build houses. This is why Liu Lu understands urban treasures as an Ar version of Monopoly.

But she did not notice that these points are usually some real-world supermarkets, restaurants, parks, sports fields and other buildings. Players consume health coins to purchase resources in the lbs+ar game, use resources to build houses or invest, thereby obtaining profits.

These benefits are strongly oriented, some pointing to community social interactions, and some pointing to mobile payments.

Cao Xiang may have different views. The focus of Mileage 6 is on the launch of the Internet of Things. Health Coin will completely innovate its output model through "on-chain" and become a real "valuable" currency.

However, this is something that users cannot see very much, and it is the effort in the background. When presented to the front desk, what is placed in front of the user is "City Treasure". Health coins are just the currency in the city treasure, or a random output in the new version of the app.

Of course, Cao Xiang can't say that this is wrong, because the chain reaction brought about by health coins is the guarantee and cornerstone of the internal logic of the entire online content. Moreover, online content is not only "City Treasure", and there will be other content after Milestone 7 in the future. However, only looking at Milestone 6, users will undoubtedly focus on the city treasure.

Liu Lu couldn't understand it. Chu Yuanxi's first feeling was that she did not play according to the mood of ordinary users. What is the first thing ordinary users care about after opening a shopping app? It is the price. Although Xiaokang Life app is not a common shopping app, e-commerce app is, Xiaokang Life app has coupons. Through the app, you can enjoy discounts that you cannot enjoy by scanning the QR code to pay directly with WeChat and Alipay, so price sensitivity is the first priority.

Therefore, it is unnecessary and irresponsible that Liu Lu brings herself into the tester's identity to see each specific function. The function must ultimately be reflected in the user's shopping price. She cannot just focus on the speed of producing health coins after opening the Xiaokang app on the mobile phone, and cannot just focus on the price of health coins to purchase city treasure resources.

There are many apps now, especially those called "xx Speed ​​Edition", which are all by giving gold coins to users and exchanged for cash withdrawal rights, which encourages users to spend a lot of time in their apps. From this point of view, the so-called "gold coins" are also valuable, no matter how low the value is, they are always valuable. However, this value is the price paid by the company behind the app to attract new users or boost daily activity.

As for Xiaokangyou online, the health coins produced by users’ mobile phones are not exchanged for money, but for users to provide mobile phone computing power, which reflects the value of computing power.

The nature of this value is completely different. The process of generation is that the system enriches computing power and provides it to units that need computing power. It can be Xiaokang's own cloud computing working group or it can be exported as a LaAS (infrastructure service). Its value is taken by Xiaokang through the mining mechanism of the Internet of Things and then returned to users to form health coins.

Therefore, the value of health coins is truly reflected in social life and is the value of resources. Even compared with traditional resources such as oil and steel, there is no essential difference.

"The other reason why you touch your elephant by blindness is that you are not familiar with the development process of mobile Internet products." Chu Yuanxi said while drawing a simple diagram on the blackboard and successfully transformed the experience summary into a critical meeting of Liu Lu.

"Mobile Internet product development is different from what you think. Before developing various functional modules, discuss interfaces, and then develop them separately, and finally combine them. So many functions are placed in front of you but if you don't have a full picture in your mind, you don't know what they are for. You don't know why you do this."

Liu Lu knew that there were huge and complete development documents on the development team, but due to the library permissions, each project team could not see the documents of other groups. She, the senior vice president, could see them, but she was not in that mood to read them.

Just like many content companies currently don’t want to read content at all, it can be read for millions of words, so how can the big bosses feel like they are?

So Chu Yuanxi, Liu Lu, had to eat all the money. However, her brain was quick and she immediately understood that the goal of this mogul's existence was to make the health coins on the chain worth the money.

The health coins on the chain should of course be able to cash out during shopping or withdraw directly into cash. However, Xiaokang cannot allow users to withdraw cash directly or cash out, which will extract the resource attributes of the health coins and become a simple cash token.

As the saying goes, time is worth every inch of money, and it is hard to buy time. Time here is similar to resources. Resources are scarce in many occasions, but cash does not have this scarcity.

The way to play Xiaokang online content is to wash the health coins through the city treasure, and while using its resource attributes, it is cashed as cash withdrawal rights or shopping cash. Specifically in "City Treasure", it is the "treasure coins" and other valuable materials produced in the map nodes invested by users.

The correct way to open health coins is that after the user guides a novice and the first wave of "coin increase", he found that a virtual currency that can be used to offset cash when shopping. No matter what it is called, it is cheap to buy anything anyway.

In this way, through the stimulation brought by cheapness, users can step by step from ordinary users to the well-off lbs+ar game, and discover more functions.

Of course, this mode is completely different from various speed versions of apps.

This is the first function carried by online content, called currency circulation. Multiple currencies are circulated through a complete online content system, with consumption, output, and transactions.

Through this kind of tossing around, users gradually get lost in fluctuating prices, thus achieving the goal of unknowingly directing users to follow the system's baton. For example, when pushing mobile payments, it is actually not appropriate to subsidize users directly, but users can scan the code of Xiaokang to replenish some health coins or urban treasures to build resources.

These are all old routines in the game industry. They can contain the export path of a certain resource, let players feel the shortage of materials, and then carry out operational activities.

The second function is computing power enrichment. When there is no online content, if Xiaokang must gather users' computing power, it can also be strong. However, when the number of users providing computing power is tens of thousands or tens of thousands, this computing power cannot be used, it is small and discontinuous, and it cannot be enriched at all.

However, as long as the daily activity reaches a certain level and the app opens to a certain level, this enrichment behavior can be achieved, because the number to a certain level can completely ignore the low-probability events. Chu Yuanxi struggled to win over Cao Xiang to do a game network and develop internal and external link technology in order to aggregate the huge mobile phone edge computing power in the 5G era to do big things.

Although this currency returned by the aggregation of edge computing power is called "Health Coin", the output does not have to be in a cycling state. In theory, as long as you open a well-off app, you can dig a mine. It is just to match the concept of well-off life and is named Health Coin.

Although the function of aggregating edge computing power is very advanced, it is the easiest thing that Liu Lu and Yuan Lu understand, because business logic and technical means are linked. In other words, breakthroughs in technical means bring innovation in business models, thereby establishing a high-dimensional and low-dimensional model. It is common in the business world, so the Internet of Things module is a technical highlight of a well-off society, which promotes industrial upgrading, which is easy to understand.

And because Cao Xiang had just made great contributions, both of them had trust in Cao Xiang.

The third function carried by online content is mobile payment and the fourth is community socialization. These two modules are actually built on location-based services.

Taking social interaction as an example, Xiaokang can initiate activities through the city treasure function to stimulate users in a certain area to have collective behavior. For example, there is an indoor badminton hall next to a certain community, and the venue fee is paid on an hourly basis. Regardless of the community residents, the community can only buy tickets and play on their own. At most, a few people make an appointment. Unless there is a neighborhood committee, it is difficult to organize large-scale badminton matches with multiple people. It costs money to book a venue, and there are still many.

But now that there is a city treasure, users can initiate activities, activate the competition attributes of this node, and then start crowdfunding.

For crowdfunding in the city treasure, of course, is a health coin or corresponding resource. As long as the price is set, the minimum investment standard for single-person crowdfunding can be set, and no one needs to pay cash.

The cost of this venue is borne by Xiaokang because equivalent health coins are recycled. This organizational work is organized by Xiaokang stores near the node, responsible for communicating with the badminton hall, determining the time, etc., as well as providing drinks, snacks, etc. for the competition. These are included in the crowdfunding project.

Therefore, from a business perspective, the Urban Treasure Module is actually a saas service that Xiaokang has established a vision in the field of community social interaction, that is, a basic software service. Without it, there is a lack of a way to community social interaction, and it is difficult to run.

Of course, there are still many contents of community social interaction, and they are not all grown in urban treasures. However, this game is actually a very clear goal of using communities in the real map as the basis for the service output of the concentrated fire target. The model of well-off social development is actually to provide services in various modes of services with communities as units, inducing community users to form a holistic nature through services, thereby strengthening social needs.

But this is difficult for Liu Lu and Yuan Lu. They only have two people. Even if they open Unlimited Health Coins in two days, they cannot experience the uniqueness of this function. They can only hear Chu Yuanxi brag: "How wild is this function? Let me tell you this. In the future, there will be more people participating, and it will not even be crowdfunding and booking, but crowdfunding and building a venue to buy a venue. For example, building a swimming pool, buying a small football field, or even a ski resort. Do you believe it?"

Yuan Mu was stunned immediately because no one knew better than her how much money the ski resort was, and Chu Yuanxi could not compare. Although Chu Yuanxi had an idea, he invested some money in it. After all, he was a hand-off manager and had never practiced it. The snow project they invested in was under the control of Zheng De.

Not to mention anything else, the money spent on Douyin traffic is a very exaggerated number. Of course, one of the big pits jumped into is one, with a great life cycle value and more you will earn in the future.

Chu Yuanxi knew what she was thinking, "It requires hundreds of millions of funds, right? The question is, is there a lot of funds for hundreds of millions of dollars? From the perspective of users, Tiantongyuan has a community of one million people, and each person can handle it by one hundred yuan. From the perspective of input and output, Laas Service has a market size of 100 billion yuan in China last year. What is 100 million yuan? Xiaokang earned money through computing power operations and fed it back to users. There is no problem. If you earn more, you can spend more. Otherwise, what about technology for good?"

"You are good at technology? You are such a younger brother!" Yuan Lu looked dark and said that you are so cute when you brag! "The scale of 100 billion is the scale of other people. How much money and technology management and services have they invested in so many years? It is only after the market is mature and the barriers are established. What does it have to do with our well-off society?"

"Hey, don't you know that the Internet emphasizes subversion? What is subversion? It means breaking the old pattern with new models and technologies, leaving others with no way out. Our computing power comes from users' mobile phones, others are building Internet data centers, decentralization vs. centralization, you are an investor, and you hear entrepreneurs say this, do you feel it?

If not, let’s compare it simply. We are equivalent to the ugc mode, but what users provide is not content but computing power. Others use the old model. Is it powerful? Why don’t you have confidence in us?"

Chu Yuanxi talked about the most important magic weapon for success in the original world, which is really a set of things. The original world has been relatively successful before using blockchain. Currently, with Cao Xiang’s internal and external links, of course, there is no fear.

"This is equivalent to Xiaokang helping users in a region realize their vision. Originally, even if these users were willing to raise funds and contribute money, they could not do this because it was not just a matter of money, they had to go through various procedures, follow the procedures, and negotiate between public and public. This is something that retail investors do not have, but Xiaokang can be completely connected.

Then there is operation and management. Even if you can buy the venue for fundraising, how can you maintain it? Xiaokang can be responsible for maintenance and operation. Crowdfunding shareholders are responsible for enjoying it. Do you think it is attractive to draw a beautiful blueprint like this? Can you realize the dreams of many people? It is also very beneficial to society. It drives investment and engineering and creates many jobs. The key is to consume a large amount of users' health coins, perfect!"

Yuan Mu immediately responded to the tit-for-tat: "The wild pie you drew is indeed attractive. The problem is that after the user raises funds, who is the asset of the sports field? How to allocate equity? You can't be considered a well-off asset, right? What do users want?"

"Oh..." Chu Yuanxi looked up at the starry sky at 45 degrees and sighed, then patted the blackboard and said, "It's okay if others ask this, you ask too? Trust! You can't even think of asset trust? What have you been doing for so many years in investment? You Zheng De started with trust!"

Then, he learned one in an exaggerated way: "omg!"

Yuan Lu suddenly blushed, and then she thought that this business seemed pretty good. Zheng De was still maintaining the trust business, and another business would come.

What Chu Yuanxi did not talk about in detail was mobile payment, which was something he had never explored in the original world, and it was also the most complex part of the design of online content this time. It is in two branches with community social networking and has no relationship with each other. Moreover, the online content and user volume in Milestone 6 are still difficult to promote, so it is necessary to continue to enrich the online content later.

This is not because Chu Yuanxi is not in a hurry to promote mobile payment, but in fact he is still very anxious. However, the development of mobile Internet products has its own scientific rules. As an old businessman, he knows very well that it is difficult to have any product in a complete state when it is launched, and that it is fully mature and has complete functions.

Therefore, the city treasures produced in the Mileage 6 version must be improved according to the actual situation in the future. Only after a wave of improvement will it be more suitable for mobile payment. Mobile payment involves money and a massive flow of capital. It requires both caution and sufficient number of users to support it.

It can be said that mobile payment is a natural result, not a motivation. The launch of the city treasure version is a stage of opening up the number of users, not a stage of harvesting fruits. At this stage, just prepare the functions of mobile payment and do a good job of testing.

However, due to the short time, Liu Lu and Yuan Lu did not have time to consider such a detailed and comprehensive consideration, so after two days of experience, they focused on details and gameplay.

In fact, urban treasures are different from Monopoly. Monopoly is a zero-sum game. The houses are built to exclusively own real estate and then collect tolls from each other. The city treasures are not the same. The nodes on the map are not exclusive. Everyone can invest according to their own wishes and do not affect each other, but they can also choose to join forces.

Because the points on the map correspond to commercial resources that overlap in reality, they must have their own attributes. Whether it is a stadium or a restaurant, they must have different development methods and profit models.

At the same time, when users invest in building a house, they can also choose the construction direction according to their preferences, such as building a geese-cropping model, building an exaggerated style model, etc. Therefore, the income of end users investing in building a house is determined by the superposition of the two.

Although this gameplay is monotonous, it is not as confrontational as a Monopoly. Chu Yuanxi plans to replace it with cooperation, not only the cooperation between users, but also the cooperation between users and real merchants, ultimately forming a driving force for mobile payment.

The specific content of these cooperation also needs new functions to carry, and is not needed for the time being. In addition, the community group function with strong social networking must be waited until the Mileage 7 function is launched, and then the two versions 6 and 7 are "clicked" and put together to form a complete puzzle.

No matter what, no matter whether you add other game projects, enrich the city treasures, or even add real strong social functions, it will definitely be much better than the online content in the current version of Xiaokang app.

After seeing off Yuan Lu and Liu Lu, Chu Yuanxi also began to sort out himself.

If we look at it from the timeline, the current version of cycling produces coins, but this coin is similar to the gold coins in various popular so-called "speed version" apps. It is just that withdrawals are not used as a gimmick, but is used to stimulate users to buy some unsold products at a low price, and it is also a parking space grab game.

In fact, Chu Yuanxi had high hopes for parking spaces. Since the day there was a well-off store, he had to take parking spaces as much as possible when choosing a location. In the original world, the supply of cycling coins was in short supply, and the trading market was particularly popular. Many people even entered the market to speculate on cycling coins because parking spaces are a necessity in big cities. This is also the reason why the shared parking pile business can always find a living space.

As a result, when he was designing a parking space grab, Chu Yuanxi was still scared about the scene of hyping cycling coins in the original world, so he postponed the launch of the trading market function. Unexpectedly, the entire game of snatching a parking space has not reached its expected popularity.

After the data came out and no longer showed signs of momentum, Chu Yuanxi seemed to be in a mess when he wanted to promote the trading function. Therefore, seeing that the parking space was basically in a calm and quiet atmosphere, the concept of "grabbing" was not highlighted, so he didn't care much about himself.

However, this matter still has a certain impact. Later, when I acquired land on a large scale, Yuan Mu strongly recommended not to continue to focus on bringing parking spaces when acquiring land. However, Chu Yuanxi considered that under the new land acquisition situation, Xiaokang often had to take places near schools, next to hospitals, etc., so he did not insist. This was the bonus after the convenience store policy continued to be liberalized last year. It was a good thing for Xiaokang, but it was not for parking spaces.

Therefore, the way to grab a parking space is the first point that has been learned since the establishment of Xiaokang. Compared with the first obvious shortcomings in the original world, Chu Yuanxi even needs to summarize the lessons of failure.

Then when Milestone 6 and the city treasure appears, it should have a great mobilization and spontaneous transmission of users, that is, it should be spread by WeChat, but it should not arouse penguins' vigilance, because strong social interaction has not yet been launched.
Chapter completed!