Chu Yuanxi didn't expect that Xiaokang was even despised by the conference organizers. He thought to himself that the organizers themselves were investors, without any vision, and had a bad review!

Therefore, although he gradually got rid of his identity as a salted fish in the audience, this sharing is useless to Xiaokang and Baren. It would be wonderful if he shared a well-off society. It should be a great boost to investors if he played a good job in this occasion. Rather than saying that this is a sharing, the entrepreneurs think the most about this is potential leeks in this occasion, and the most important thing in their minds is financing.

There are three entrepreneurs in this round, and Chu Yuanxi is in the middle. In front of it is a very hard-core medical device startup. The entrepreneur came from the Magic City and described his counterattacks one after another in his life at the beginning, and then he was very skillful in introducing the relevant dividends of his own track.

Chu Yuanxi said that if this is Xiaokang, I would use all the words of Fat Brother in the past. Isn’t it a pleasant to use a repeater at that time?

But it is difficult to introduce Baren's words in this ordinary and simple way.

It was Chu Yuanxi's turn soon. The host was afraid that someone would not recognize him, so he picked up the microphone and said directly: "The following is Chu Yuanxi, the founder and president of Baren Group. This company should have heard of some of the recent news in our investment circle. Some of its assets were traded to Alibaba, with a transaction price of 34 billion yuan and a full cash transaction. The core of this part of the assets is a mobile game called "Come to the Mountains in Troubled Times" and related IP rights.

Hasn't Alibaba been listed in Hong Kong recently? Alibaba has timely disclosed the information in more detail in this transaction. You should have scanned all the homework when you do your homework. This year, it is a relatively large merger and acquisition, and it is purely commercial.

It should be noted that we all believe that Baren Group is a game company, but Mr. Chu has always emphasized that it is a cultural and creative enterprise and a content service provider. The company's business covers all aspects such as self-media, game production and distribution, film, television, variety shows, cultural and tourism, etc., so what is sold is not the group's core assets. It should be noted that this company was founded at the beginning of last year. It started from 00 and invested 4 million yuan in the early stage. It has been less than two years since it is now, and the valuation is definitely more than 40 billion yuan, which means the return is more than 10,000 times."

After saying that the hosts left the stage, Chu Yuanxi could clearly see that some of the people below were listless, but they became energetic in an instant. Some even turned on their phones to search immediately. Sure enough, the return speed of this asset is still quite attractive.

His eyes were originally very ordinary, but at this moment, he could clearly see that Li Zhaokai and Li Jingfei, who were sitting in the back row, had a very wonderful expression. He thought to himself that it was finally my turn to come to zhuangability? Unfortunately, the video cannot be recorded here, otherwise the expressions of the two elder brothers should be even more exciting.

This is the first time in this world that I have been publicly presenting a forum to give a speech. Chu Yuanxi first sorted out his black suit with a gradient collar color, pressed two rows of big holes, and then said very freely: "Hello everyone, everyone. Baren's core business has always been fan operations. Regarding the so-called entrepreneurship and investment in the so-called content fields such as self-media, games, film and television media, the industry has actually been very rich in discussions, but there are more details and more scattered. Especially for Baren Group, the above business is based on fan operations, so it is more fragmented.

I know that all the investment tycoons want to hear about the methodology of success, and whether there are any dividends in this industry and whether there are any regular strategies to play. Like the traffic tycoons a few years ago, they can be infinitely replicated without being restricted by the environment and people, and make money from the market through a steady stream of young and fresh people.

But sorry, the situation in the content era is very complicated. I have not found this so-called methodology myself, so every product of Baren Group is different. The content may be somewhat similar. For example, the "Come to the Troubled Times" that we used to focus on and "The Unfaithful Emperor" is both historical themes and realistic, but the way and purpose of the content can be said to be completely different, and we are constantly iterating forward.

Why is it necessary to iterate even though "Come to Troubled Times" has been very successful? Because different contents and details are different, the processing method should not be completely copied. Especially good content is always scarce. The paradox inside is that you are not better than the past, but better than other competitors today. In other words, whenever a good sign is at the top. Even if the overall level of the entire industry has been greatly improved, you are better than the past, but the number of heads is always small.

So, if you can't fully control your head, meticulous cultivation will become the only choice in the content era. So today the host asked me to talk about practical things. I think since there is no methodology, I will answer some specific questions. What I am more confident in this regard is that I have the qualifications to answer questions related to operations in the content field.

The main reason is that if I talk about how Baren became successful, it would be even more useless to you. Many situations are just right and cannot be copied. It is really too hard to share them. In fact, I have always been taking one step at a time and facing the complex content market with a flexible attitude.

In other words, let’s talk less about the principles and solve more problems. You can ask me the details that you watched but didn’t understand during the entrepreneurship process of Baren Group. I try to be honest, and this may be useful. My sharing today mainly serves investors who specialize in investing in content fields. I’m sorry if you want to cross-border. As mentioned in the first forum, investors should also be professional and it is best to be able to teach entrepreneurs step by step in the early stages."

These words made the organizers stunned, but the investors in the audience immediately became clear. Some raised their hands at that time, and some picked up their phones to send messages wildly. It might be because they were collecting questions. Some were curious but kept their composure, while others were lacking in interest and could not be energetic.

Who will ask a question? This power is in the host. The microphone is soon handed over to a female investor. Chu Yuanxi feels familiar. After the other party stands up, he first reports to his house: "Hello, Mr. Chu, I am Luo Yan, the co-founder of Songbai Fund."

Chu Yuanxi remained calm, but remembered that this was one of the things that refused to raise funds for Xiaokang in the original world. The reason was that he only liked to invest in the early stages, and the B round was the limit, and when Xiaokang came to him, it was already after the C round, so he didn't consider it at all.

This reason is very just and there is nothing to blame. I just don’t know if she regrets it later? But wasn’t she a specialist in “new consumption” in the original world? Why are she interested in content?

Luo Yan asked: "I want to know why both animation IPs in your company can be valued by Hollywood? As far as I know, the other party took the initiative to find you? And DreamWorks also promised to complete the film within one year. Is there any trick here? Is the content really outstanding?"

"That's all accidents." Chu Yuanxi said more like an excuse, but it sounds true.

"Disney was more interested in the ugc animation plan for the peak visual effects of the invested companies of Baren, and then was interested in the "Animal Company" which was displayed as a case.

DreamWorks took "Enemy of Rome" because the Ba people used a small trick when promoting self-media in North America. The Americans were fussing that they had never seen it, so they were interested. Our original purpose was to use "Enemy of Rome" to attract fans for their accounts. The account is the main body, and comics are tools to attract fans for their accounts. As a result, DreamWorks thought this tool was good, so they took it away.

In short, from the content quality evaluation, I don’t think these two IPs are much better than other large IPs in China. If you have to say the content, it may be that the subject matter is just right."

Chu Yuanxi's modest explanation, and in just a few words, he explained the story clearly. Of course, there is no need to tell the other party about Elizabeth's existence. There is no need to write a lot about Ba people's special media abilities and subtle copyright status. Otherwise, when they see, "Oh, you are still so happy to be a comprador, please bring me with you!" What should I do?

I think it is understandable that the other party even knows it in the future? Well, it must be.

Luo Yan sat down reluctantly. This was not the answer she wanted, but the logic was complete. Then someone else stood up and asked: "I remember that "Come to the Mountains in Troubled Times" had a very high overseas income, and it has caused a lot of sensation recently. I hope to hear your sharing of domestic mobile games going overseas. Everything is fine."

Chu Yuanxi picked up the mineral water on the podium and took a sip, thinking about what he could say and what he couldn't say. Although the domestic mobile game industry suffered heavy damage due to review issues, its base was too large, so many survived or had not yet died. There were more than 500 emperors alone. This is also the reason why Zhao Jie has corpses to pick up today.

And the methods are all forced out, because I have experienced fierce fighting in the past few years. When the entire industry found that as long as I hold the thighs of Google and Facebook, going overseas is a completely open road, a large number of products are exported overseas and show strong competitiveness and ability to make income.

At the beginning, the two countries in East Asia were the focus, and recently they began to conquer cities and land in North America, and their incomes were catching up with island countries. Each of them took the kung fu they had learned from the super red sea of ​​the Celestial Dynasty market to overseas for demonstration. Therefore, for investors, they became a value pool again and their investment interest increased greatly.

However, in this tide, the Baren Group is actually a laggard. Chu Yuanxi should discuss it hard, because "Come to Troubled Times" is distributed by the agency.

A brief flashback in his mind was that Naibao, the two countries of East Asia, was the operator of "Come Out of the Troubled Times". He carried out a lot of "localization". Not to mention the operation, he even made a lot of addition and subtraction to the product itself, and even changed the code a lot.

Therefore, the Baren Group is only responsible for collecting money, and then after each version is updated, the new version of the code and resources are transmitted to the other party, and the other party can use it at will. Other aspects can hardly affect the operations of East Asia, and there is no useful feedback. If they have any needs, they will do it themselves.

This model is a bit like the operation process of the intermodal transport group. What are the requirements for each channel? The programmer of the intermodal transport group directly changes the code without having to bother with the development team. However, Nai**bao does more in-depth than intermodal transport.

To describe it in one word, Baren Games is too "comfortable" when going out to sea. If you enter, you cannot pass the family and leave, you will be invincible with foreign patients and the country will die.

This is actually because Chu Yuanxi did not regard Baren Games as a core asset, so after "Come Out of the Troubled Times" had already started to make money, he did not continue to devote most of his energy to the game. After the groupization, Baren Games' overseas business was not handled well.

On the one hand, when the company was called "Baren Entertainment", the most important overseas agency rights were handed over, and it took the path of buying it better than building, which was worry-free. On the other hand, the internal structure was not very reasonable. Zhao Jie mainly focused on the research and development of game products, and operated in-game activities, but the operation of the entire rights was the final stage of re-creating the wheel.

This led to Chu Yuanxi not being concerned about overseas operations, Zhao Jie was not being concerned about it, and Monica did not dare to be concerned about it at all. Chu Yuanxi did not issue orders to ask the game to go overseas, and she would not take the initiative to promote this because she did not understand the game herself, and the game to go overseas was obviously a group strategy.

To describe it in one sentence, the internal rights and responsibilities of the Baren Group are unknown, and the overall strategy of such an important game going overseas does not clearly define who belongs to whom the land.

If you really want to review it seriously, it is mainly because Chu Yuanxi judged that the card game had no future in North America at that time, and his main goal was to rely on Baren Group to make money and become a cash cow to assist Xiaokang. He was too lazy to do things without money. So he simply stopped going and directly ignored the value of using "Come to the Mountains in Troubled Times" to train a game operation team to focus on the North American region. This is the shortcomings that are truly behind all kinds of competitors.

Of course, there is no need to share these inside stories with investors, because Chu Yuanxi doesn't think this is a "wrong". At most, it's a small mistake, and things that can be done casually are not done. In fact, not doing it has the benefits of not doing it, which will lead to no release or reduce the valuation. If you do it and then do it wrong and return, you may be underestimated by Alibaba. Any behavior in the capital market is linked, and at the strategic level of the group may trigger future uncertainty.

Moreover, Seweng lost his horse again. Because he did not follow this leader, he did not take away Baren’s overseas self-media accounts in Alibaba’s acquisition of Baren Games. These accounts were still in his hands. It was just that Chu Yuanxi told Monica not to update the relevant content of "Come in Troubled Times" in the future.

So what should I say at this time?

Chu Yuanxi put down the mineral water, showed a thoughtful expression, and then said: "You have watched the overseas mobile game reports of q3, right? "Out of the Mountain in the Troubled Times" in the Q3 island region did rank third in revenue, but many reports were misreading, saying that "Out of the Mountain in the Troubled Times" were awesome, but in fact it did not. The main reason is that the competitors in the previous rankings fell, and "Out of the Mountain in the Troubled Times" had a little growth."

Compared with Q3, the top five places in the mobile game in the island country are almost unchanged. However, "The Mysterious City of Zhilong" recorded only 130 million in three months, slightly stronger than "Operation Wilderness", but was overtaken by "Operation Wilderness". "Operation Wilderness" has held activities in the past few months, and it has been very disturbing. It has been topped by the best-selling list twice, but the total revenue is still a little short of it, but it is quite close to "The Mysterious City of Zhilong".

The revenue change is actually not big, but it happened to be a mistake. The effect of "ranking the top three" has caused some discussion among the players in the island country, which has also made local players in the Celestial Empire high, and Zhao Jie also held a wave of activities. However, when the data came out, Chu Yuanxi had already started planning the sale of Baren Games, so he didn't take it seriously.

I heard Chu Yuanxi say: "As for going overseas, it is better for me to share it in half a year. Many things may have been verified in half a year. Now I am in a bold assumption stage. What I can reveal now is that Baren Group is preparing to make a big move and try to increase value in cash exchange. So it is not convenient to say it for the time being."

Investors scratched their heads: "Why is it not convenient to say?"

Chu Yuanxi said that because there are so many richer in China than us! "Because, because the next thing we want to try is to make efforts in the North American region. You know, the North American region has always been the highest mobile game revenue in the world. If this attempt is done, it will have a profound impact on our entire game industry. If there was no merger or acquisition, it would have been verified now, but in short, the verification time needs to be postponed to the next one."

"This is not possible, this is not possible." The host saw that many people were paying attention to this issue and had to come out and call out: "Mr. Chu, have you seen the title today? The sharing session on dry goods. This is a question that everyone is concerned about, and you must say a few words."

"Okay, let me talk about a phenomenon. When operating overseas, the current conclusion is that the effect of linking with well-known local IPs in revenue is immediate. For example, "Opera" is linked to "Gintama" and "Identity V" is linked to "Persona" and "Salute V", and the sales rankings are all clearly reflected. Of course, when others enter the national market in the future, they should also have to pay corresponding resources. Those who have invested in mobile games on overseas can go back and study it."

After saying that, he signaled to the host for the next question, and the host had to reluctantly hand over the right to speak to a new boss: "Mr. Chu, "Come on the Mountains in Troubled Times" has been hit recently, and the data is quite good. You are filming a variety show again. I heard that it has been completed. Then, the rumors are all rumored that you want to make movies, and you have two movies at a time. But now it is a very special time for the film and television industry. I want to know your views on the future of film and television dramas, especially costume dramas."

Chu Yuanxixin said, why is your gossip so effective? Is there any insider? But since Baren sold his game assets, he will definitely think that he is stupid and has a lot of money, and he has not asked for confidentiality in this matter, so it is inevitable that someone pays special attention to the opportunity to inquire.
Chapter completed!