There is another completely opposite possibility, that is, she is eating her last bite of blood steamed bun, soaked with investors' blood.

The reason why fresh food tracks are trampled is that some entrepreneurs with ideas discover their own business logic paradox and then judge that they cannot make money from users. What should they do? They collude with suppliers to wash investors' money.

Especially fresh food e-commerce, since it is an e-commerce company, there will be mail order and express delivery. If you make a fictional user purchase products through coupons, the supplier will directly send empty packages. If you forge logistics information, you can easily burn the money that was originally used to subsidize users to your pocket. Finally, you will add five things to the supplier.

This kind of thing has long been common because of the developed e-commerce environment of the Celestial Empire and the tortuous history of e-commerce development, and has been used in a superb way by various black industries. However, this is generally a bottom-level method, and it is rare for entrepreneurs to take the initiative to collude in the supply chain to do a rat trading position. Therefore, after investors noticed it, the top floor of the entire track collapsed, and panic and stampede occurred.

However, this simple and crude money laundering plan must finally settle the supplier's money, otherwise not only will the account not be matched, but the supplier may also backfire...

At this time, Lu Yin's answer was so high-end that Chu Yuanxi could only agree. Lu Yin continued, "As for myself, I was quite confused, but I think Lao Yang's choice is pretty good. I will work for others in the future?"

Liu Lu suddenly laughed loudly: "Senior job is not bad."

Chu Yuanxi said that your heart is really big. But it is understandable that Liu Lu is happy, because recruiting in Yangcheng and Pengcheng also puts pressure on her, and this solution directly liberated her.

But he couldn't let Lu Yin go as easily as Liu Lu, and asked immediately: "Then, I want to know whether there was any adjustment in your business when you found that financing was difficult?"

"Yes, yes." Lu Yin immediately said: "It's a big adjustment. In October, I found that financing suddenly became difficult and immediately stopped most of the subsidies, and wanted to make a profit by making a single store model."

Chu Yuanxi nodded immediately and was very happy to hear this answer. Such things can be investigated and cannot lie. What business strategies the founder adopts can actually deduce the mentality at that time. The mentality can be simply divided into whether to want a good company or a good person.

Lu Yin's approach at that time was undoubtedly to turn the tide. So...

"In other words, after you stopped subsidies, you still didn't come out of the profit model?"

"Hi..." Lu Yin said sadly: "It's okay to have a big profit, but it's impossible to make a large profit."

ue is the unit economic model, composed of cost, expenses and income, as well as the total user life cycle value, and cash flow are indicators that must be calculated at all times in the development of the enterprise. While speaking, Lu Yin and Yang Heng seemed to feel something at the same time, look at each other, and then smile bitterly.

The scale effect is not obvious. There is only one solution for e-commerce, which is to continue to burn money and exchange current losses for future profits. However, the premise is that the relationship between subsidies and UE and LDV must be positive, among which subsidies and UE must be two curves that can intersect.

What Lu Yin said about "gross profit is positive but not large in scale." Not to mention Yang Heng, who is in the same industry as her, and Chu Yuanxi, who is very experienced, even Liu Lu can understand it. It means that the subsidy will stop users from coming. As long as they come, they will find that the cost-effectiveness is not satisfactory, so they can make money in every transaction, but there is no transaction...

In other words, relationships can be positive, curves can intersect, and the premise is satisfied. However, the "prerequisite" is only a necessary condition rather than a sufficient condition. If the scale falls, the money burned in front is useless.

When Lu Yin saw Liu Lu's expression, he knew that this embarrassing situation was no longer too literary. Liu Lu, the only person in the room, who may be a layman, was not an a layman.

So she asked frankly: "Mr. Chu, and Mr. Liu, I have already lost, but I have experienced it. I have been stripped naked, which is very thorough. I have also seen Xiaokang's app before coming, and it is indeed different from us. But in the final analysis, there are also a lot of subsidies. I roughly calculated it, and it seems that ue is also..."

"Oh, what you want to know is this..." Chu Yuanxi can basically make Lu Yin's cleaner judgment now and feels relaxed. "I have this answer, but it's very expensive."

Lu Yin is also a hero among the people. Of course, it can be seen that Chu Yuanxi doesn't want to answer, otherwise he can just find an excuse.

She has been questioned by Chu Yuanxi for so long after entering Xiaokang. At this time, she finally had the opportunity to take the initiative and immediately blinked like a little girl and said, "Just talk, I can't do it anyway."

"Then I have to talk about why you failed, although it doesn't make sense to say this now. My idea is that there is a problem with the word 'fresh food e-commerce', because even if you sell fresh food online, it is not an e-commerce, and it is difficult to return it!"

Liu Lu didn't react at this point, but Yang Heng and Lu Yin were immediately invaded by sudden magic, and their breathing was stiff.

"What is the e-commerce company that is not good for returns? I believe you have had a similar feeling during the entrepreneurial process, but I am a bystander." Chu Yuanxi's eyes flashed as he spoke, "In fact, it can be proved that the focus of the operation can be proved that e-commerce must pursue gmv, but what about you? Your energy must be focused on the supply chain, supply chain and logistics are the life of fresh food. Then there is the cost and expenses. You can tell me, is gmv important or what I said important?"

This time Liu Lu understood again because Chu Yuanxi told her about new retail, and the core pursuit of new retail is supply chain and operating costs.

So she said with confidence: "So, if you do fresh food e-commerce, you should treat new retail as e-commerce, and the starting point is wrong. Therefore, your ue will never be able to run."

"Ah!" Yang Heng suddenly jumped up from the sofa and shouted: "Why didn't I come to Xiaokang a year ago? This is not just a question of whether the financing environment changes!"

Liu Lu hehehe: "Because a year ago, a well-off society was not established..."

I heard Chu Yuanxi say: "Then it's the issue of subsidies. I regard this thing as a drug. It's very addicted and it's hard to quit. I said during a road show before that the traffic brought by subsidies is particularly easy to be lost, so in order not to be lost, we can only continue to subsidize.

This problem is really difficult to solve by e-commerce, so you can see that Alibaba and Dagoudong are very cautious in following up on large-scale subsidies. As for Pinduoduo, I don’t know how Pinduoduo plans to solve this poison. Don’t ask, it’s a subsidy of 10 billion yuan. But new retail is different, this poison can be solved."

Liu Lu blurted out: "Online content?"

"What is online content?" Yang Heng asked confusedly, because he had seen this word several times, and it seemed very important, but it did not explain it, as if it was a well-known thing. This is what he had never understood when he was making up for the outline of a well-off development.

Liu Lu shook her hand and said, "I don't know either..."

Lu Yin looked at the stern look, but she actually wanted to take out her notebook and take notes. Unexpectedly, Liu Lu said so? And Yang Heng was simply Spartan: "What? You don't know?"

He knew that Liu Lu was the second-in-command of Xiaokang, so how could he not even know about the second-in-command?

Liu Lu deliberately looked very aggrieved: "Chu Yuanxi won't tell me. The functions have been developed, what kind of play method? Keep it confidential."

"I can't keep it anymore, alas, Liu Lu, you don't have to urge me." Chu Yuanxi said that at this point, there was no need to continue to keep it confidential. Elizabeth and Xue Jianhua were about to figure out the online content, and as Liu Lu said, the functions were almost done, and it was still safe to keep the secret.

"I can introduce the principle and let's talk about the specific play methods later." He said to Yang Heng: "Online content is a user operation model, used to build a well-off user system. How to solve the poison of subsidizing users? It depends on reconstructing users' ltv. In other words, in the future, relying on online content, users' ltv will increase greatly, and the increase will be far beyond the original part."

"But this is just the single-point model of ue changed..." Lu Yin frowned and thought, and asked hesitantly: "For me, the disappearance of scale is the manifestation of poisonous hair."

Chu Yuanxi does not despise Lu Yin because she only knows traffic and does not have a way of thinking about content, let alone ugc content. It is normal not to understand it.

"The scale will not disappear. It's very simple. My subsidy has not stopped. Online content, you can understand it as a culture medium. The cost of building a culture medium is a one-time investment + daily maintenance, and it has boundaries. The value of this fee lies in exchanging and replacing subsidies with future subsidies, so I said that the subsidy has not stopped."

Chu Yuanxi was also observing while speaking, and then was convinced that none of the three of them understood, which was great.

"So you will see me stopping the subsidy, reducing the discount, and reducing the discount. This is just a manifestation of cash flow. But in the culture medium, users are creating value quickly, and this value is used to subsidize users themselves. Do you understand? This is part of the cash flow. The use of the culture medium is to allow users to produce value by themselves, which is enough to subsidize users themselves."

These misty words seemed to understand, but their minds were confused. Yang Heng and Lu Yin looked at each other again and found that their wry smiles were even more serious.

Chu Yuanxi sat down on the post, and he opened his phone leisurely to check the time and WeChat, and then said, "I'm almost leaving. I think what Mr. Lu said is feasible. Liu Lu, do you plan a plan with Yang Heng? We really have to open a store in eastern Guangdong Province this month."

After that, Chu Yuanxi went downstairs to Xiaokang to make a lunch. When he was having dinner, he suddenly thought that it would be great if these brothers on the fresh food track were as good as Lu Yin, and it would be better to last longer.

In this way, when the scale of employment for a well-off society will rise to a higher level next year, you will not worry about the source of skilled workers. If there is no accident, if the well-off society is in Yangcheng in March and April next year, Pengcheng will definitely be promoted to replicate the route of the Imperial Capital Mileage 4. The Magic City will not be a little later than June, and then West Lake City.

Therefore, the number of jobs that the well-off society will create in the first half of next year will be at least 10,000. It can be said that it will expand rapidly, and this is still the lower limit. Not to mention the source of manpower, just one training is quite fatal. The training backbones in the imperial capital cannot be withdrawn, and we will continue to enclose land here.

At present, there are less than 200 stores in the first edition planned for the Imperial Capital, and less than 1,000 store employees. However, as the policy becomes more powerful and the difficulty of acquiring land decreases, Chu Yuanxi plans to open more stores if conditions permit. In other words, there is no problem with financing. The number of stores in the Imperial Capital must exceed the original 200 stores, with a further radiation and a greater density, so it is not a problem to double it.

Therefore, the pressure on manpower will soon become a bottleneck restricting the development of a well-off society, which is also the reason why Lu Yin said that he was very enthusiastic about handing over the team to the team.

Unlike other convenience stores, Xiaokang clerks are not recruited to work directly, but must undergo training and have higher requirements. Therefore, the first batch of old employees, including those who intend to be promoted to eastern Guangdong Province, have now drawn more than half of them from the store to join the training department to lead new employees and take the store manager's salary for training. This is the manifestation of pressure.

In other words, Chu Yuanxi seems to be busy, but the operating stores - training - store inspection - land promotion - logistics - supply chain and land acquisition departments are really busy.

What's a pity is that Matsuzi Duoduo's original team is not available because they focus on the sinking market in the central and eastern regions and cannot be transplanted at all.

What’s even more unfortunate is that companies like Jifen, which currently have relatively innocent judgments, are pouring too quickly. If they pour back in April and May next year, they can eat up all of Lu Yin’s people.

The Xiaokang flagship store downstairs is next to the original Pengfei Technology. Chu Yuanxi suddenly missed the pleasure of Baren being able to poach Pengfei anytime and anywhere. This is the real golden thigh. It's so regretful, it's over.

As a result, when he drove to the Wuzhou Hotel in the afternoon, he was shocked to find that he saw Li Zhaokai.

What was even more shocking was that Sike introduced that Li Zhaokai's title was actually the co-founder of Yisheng Fresh...

"I-Fuck!" Chu Yuanxi swears at Yuan Jing and Yuan Lu, "How could he be the co-founder of Yisheng Fresh? He has also traveled through time?"

"Why is it 'also'?" Yuan Lu asked curiously.

Chu Yuanxi's expression suddenly became narrow, and then suddenly saw the savior, pointing to Lu Yin, who got out of the car from afar and said, "Ah, because that beauty had just traveled to Xiaokang in the morning."

In fact, he was quite surprised to see Lu Yin, but it was the time for Lu Yin to appear. Yuan Lu was fooled by Chu Yuanxi, and Yuan Jing was looking at his phone after seeing Li Zhao open. He had quickly found out the information of the participants and showed it to Chu Yuanxi.

Chu Yuanxi took Yuan Jing's cell phone and watched it for a long time. In his own perception, Li Zhaokai should have been in prison when Yishengqi was established.

Yishengfei is a well-off supply chain, and Chu Yuanxi has conducted detailed investigations. Although the options available to the emperor are relatively narrow, especially the modern fresh food supply chain that specializes in tobs, it is not surprising to choose Yishengfei, and they are focusing on tobs. However, Yishengfei was established at the end of last year, so it is impossible to make a mistake.

Li Zhaokai was tired of deep space data and was brought into it. It was also at the end of the year. The matter was done by Chu Yuanxi. Chen Qi is Chu Yuanxi's insider, and all the details are vivid in my mind. How could Li Zhaokai be the co-founder?

As a result, Yuan Jing's information said that Li Zhao was shameless and braver, and after being an entrepreneur for so many years, he also had some connections. Finally, he organized a team to join Yisheng Fresh Development App, and the development was relatively successful. So although he entered half a year later, he still obtained the status of co-founder.

In fact, this is also possible. Although it is rare, it means that you find something wrong when you start a business halfway, and then quickly change the direction of the company's development. At this time, there are new goals but there are no strong candidates to do it. There are no relevant talents in the original founder group. What should I do? Add co-founders.

But Chu Yuanxi didn't expect it for a moment, because this stupidity was unimaginable to him.

Chu Yuanxi made a louder sound: "Damn—"

What does app development mean? It means that people are going to do toc! Tob does not need an app.

Seeing that the words "Sun Dog" were written on his face, Yuan Lu couldn't help laughing, and then pointed to the back.

Chu Yuanxi looked back and saw that, oh, Li Jingfei and Cheng Huilin were also here. This was not surprising. Although Cheng Huilin entered the Celestial Empire, Grabi is a unicorn with a valuation of over 10 billion yuan, and is also the best among industry investors. Needless to say, Li Jingfei is, at least the wise people here are, and Wang Yueheng didn't come.

He was considering Yishengfei, and he did not hesitate to traffic and searched Yishengfei app downloads directly in the app store. Then he made a third sound: "I'm a big fuck!"

This familiar interface style, this excellent UI, isn't this a well-off life app? Even the functions are almost the same. Except for the parking space, there is nothing else. And there is also a live broadcast? Are you a vegetable seller and you live broadcast? Are you a dead fish in your seafood tank live broadcast?

Chu Yuanxi knew that Li Zhaokai had been particularly keen on copycats before. The catchphrase of establishing new products was "there is no success precedent", "find a balance in the methodology of innovation and success", etc. In fact, it is just a meaning of Jaguar innovation. As for copying other people's ui, it is completely unscrupulous, especially for apps, "ui and ease of use are the first step to success" is also a famous saying by Li Zhaokai. So in order to succeed, of course, it is to learn how others succeed, and there is nothing wrong with it.

Although whether Xiaokang can succeed will not have much to do with the interface style of the app and the ui, it is hard to chrome! The toad lies on its feet, it does not bite people but is disgusting!

Yuan Lu stretched out her neck and saw it, and immediately sneered: "Cross it, let him copy it. I don't believe that he can copy it, and there is also online content."
Chapter completed!