Chapter 71 What does the copy look like?
A publishing company called Boming has actually been a long time since it was said. It was almost the time when Youth Literature started, and later it was all over the circle. It also published many good books, and of course many works were in the hands. Because it was early enough, and no one was too strong at that time, the publishing company established by the bookseller, all author contracts were commissioned, and the copyright belonged to the company. Many authors really became popular in Boming's hands, and they would never sign a second book with them.
However, it is not enough to say that they absorb newcomers' blood. The royalties given are still slightly higher than the average level, especially for newcomers, which are quite kind royalties. In recent years, they have been relying on the copyright they have saved for so many years to continue marketing and authorization, and they have even started to make a deal. In the second half of last year, they also received a considerable amount of financing, which can be said to be doing well.
However, even if everyone in the circle knows Bo Ming, they don’t have a high evaluation of them. The one that was possible back then, but they can play it now, but they must have logic and routes in their business so that they can form their own differentiated advantages, and even form an editorial and operation team that may not be outstanding but at least skilled. But Bo obviously did not learn lessons in this regard. Although he has signed some authors now, the style of booksellers with Dong Yi Hammer and West Yi Mou Mag has not changed much.
After the establishment of Silver Page Culture, the content extension and comprehensive operation was extended with the momentum of "Yinying", it seemed that Boming Culture had found an object of learning and imitation. First of all, the work should have a large structure and can accommodate enough things. Then, the main focus is not on the text or not purely on the text, but on establishing a worldview and implementing enough worldview content in the story.
If there are not enough fans and readers joining this system by themselves, it is simple, so let’s write it.
But the problem is that once the worldview structure is involved, the task of surviving becomes particularly difficult. Yue Qingyan relied on the full version of "Yinying" with more than 2 million words and several external reports to consolidate the structural basis of the worldview. In addition, he also did a lot of equipment and research. It can be said that at the beginning, the entire "Yinying" was very stable and solid.
But the structure of the worldview of Boming culture is simply to put it in modern urban stories. It is about the fact that there are a large number of mythological creatures living around us, including good people and bad people. Some ordinary humans discovered this secret and became connected with some mythological creatures, and began to be involved in stories one by one.
Or, there is another simple comparison, which is the expanded version of Kerui's "Urban Yaoqi Tan". Of course, there is no such thing as Urban Yaoqi Tan now. The world view structure called "Netherworld Office" built by Boming Culture is considered completely original.
At the beginning, Yinye Culture was still the copywriting team members who spent all day working and reading various interesting novels online. After reading a few short and medium stories, they found it quite interesting. Boming Culture couldn't afford to invite a real industry master, and most people wouldn't accept the author of the business novel to write this, and most people wouldn't afford to lose this person.
However, the authors found by Boming Culture are all fan, magazine, and online literature circles with some popularity, and more or less accumulated readers and fans. The quality of the articles published at the beginning is pretty good.
But it was wrong to look at it. The official website of "Nether Firm" began to combine the novel's illustrations and setting text, and some painters began to make some comics, and simultaneously began to place peripheral products in a small number of ways to market. These are not enough to explain the problem. What really explains the problem is that the other party's Weibo, forum, and even many reader groups are deliberately or unintentionally comparing "Nether Firm" with Yinying, and some even come to Yinying's forum and fan circle to make trouble.
This is quite embarrassing. Silver Page Culture knows its foundation. The entire Silver Page Culture is particularly good at fighting, especially at storm and rain, and is especially good at slapping you to death when you are happy. And they have done this so happily. But with the size of Silver Page Culture, they always have the intention of bullying the small ones by using the big to bully the small ones. Silver Page Culture’s entire company is not very large, at least it is still a big gap compared to Bo Ming’s valuation. Their real combat power lies in how to mobilize fans and unite fans.
In order to show its indifference in this "competition", Yinye Culture finally brought a long-prepared album to the market through Mingqian Company. The name of the album is "Death of a Hero".
The entire album is full of pictures of Yin Ying's character hanging up, and it was actually made 200 pages thick. It is said that there are many good pictures that have been included. In addition to Jin Yuan, the other drawings are basically masters in the industry.
The quality of this album is really super high. Several masters even used oil paintings to carve epic and heavy feeling. This put some new artists who participated in the album very stressed that they had to hold back their energy and repeatedly change it, and it was only after they could not be changed again. Many painters said that participating in this album was very helpful for improving their level...
But the content of this album is really disgusting. How big a heart is to watch your favorite characters, or the characters are full of books. This album has only 10,000 copies printed in the first print. This is not because it was not optimistic about the market before, but because there was no more paper. The paper specially used to print art albums was not ready to stock up in the past, and there was a slight shortage of temporary preparations, which was only enough to print so much. No one knows when the next print will be placed in the factory.
As a result, these 10,000 albums completely ignited the entire fan circle. When they knew that the paintings involved in the album, there were even teachers from top art schools - who had hidden their names and did not want students to know that they were Yinying fans - even the traditional art circle began to pay attention to this album.
Seeing this situation, Boming Company immediately understood the silent suggestion and demonstration of Silver Page Culture, and immediately stopped making trouble in the fan circle. At most, it just made people think that Netherworld is the same size as "Yinying" in terms of size and goals.
However, this is to tell fans and newcomers. Yinying’s fan circle basically doesn’t like this.
Although he was taken advantage of the popularity and could not escape, Yinying fans were also open to his horizons. Bo Ming's entire operation method was basically learning the way of Yinbi culture, and even learning in the field of fan abilities. But I don't know if it was because of the superficial learning, or because of the quality of various manuscripts, pictures and other materials, or the interaction method of summoning fans to conduct various activities? Anyway, the entire "Netherworld" plan makes people feel a strong sense of incongruity.
Seeing the other party's various tricks and comparing her actions. At the beginning, the Silver Page Culture was watching the excitement. However, the first thing she couldn't stand was Kaka. Kaka was young and successful but had a clear mind. Before, she felt that her level was not enough, so of course she was cautious in her words and actions in the circle. But now, she felt that although her resources were still better than others, she might not be completely at ease in terms of matching strength and popularity, but she felt that she had already embarked on the road of light, and her ability was at least good among her peers, so she couldn't hold back the heart that likes to cause trouble.
Ka Ka gave a pseudonym, "Nonsense Cat", and then went to the circle of Netherworld. She acted cute and acted coquettishly, and soon pretended to be a fan. Instead, she consumed a small amount of peripheral products and contributed a fan short story to Netherworld, but it was not posted on the forum. She is very terrible. The user guidelines of the forum include agreements on the copyright and use rights of works posted on the forum. How could a shrewd Ka Ka be deceived by such tricks? Posting on Weibo or other public platforms, there is also the trouble of going back and quarreling with the platform. After writing, she added a secondary creation based on the world view to the document, which was only used for communication between users, without any active or passive watermarks, and made a PDF file and posted it in the group. In the group, she explained that she was just writing and writing a daily short story of the convenience store owner Yangqi.
What is Kaka now? In the circle of professional authors, it is probably above the passing line, and the upward trend is obvious. But for the amateur and quasi-professional circles, it is definitely a master-level writing style and writing ability. In addition to the skill of girls in handling various daily details, the article is very readable. It is almost the highest-quality fan creation that has emerged since the establishment of the Netherworld Office.
On the one hand, it was because Ka Ka had been so cute before, or Bo Ming's literary editor was quite terrible, and when he saw that article, he couldn't tell that it was the vest of a mature author, he actually reported it as an excellent work. Because he couldn't contact the author, the editor asked someone to hit it and upload it to the website.
Now, Ka Ka caught the handle.
Ka Ka did this purely for her own upset. Although she has been helping Yinye Culture, she mainly for her master Yue Qingyan and does not get a salary from Yinye Culture. But she has always been very compatible with Yinye Culture and knew from the beginning what was going on. In addition, she can write now, the quality is still very good, and she is proficient in various rules and traps in the industry, and she has a tendency to become a little witch in the literary world.
Originally, the Yinwen Culture did not want to make a fuss about this matter. Kaka was secretly indifferent. Of course, this matter was wrong, but it was about to be pulled out, which made the Yinwen look a bit ugly. Although Kaka is not a person with Yinwen in name, who doesn’t know about it? It’s mainly about watching the show. Anyway, the industry is not small, and there are too many places that can’t be taken care of in Yinwen.
However, Yue Qingyan was originally in the mode of watching the show, and thought it was fun and was looking forward to seeing what Bo Ming could do, and something that could not be resisted happened. When Yue Qingyan handled various signature topics and the company was collaborating with the company, the Writers Association suddenly sent an invitation to invite Yue Qingyan and others to represent Silver Page Culture to participate in an event of "Systemized Content Architecture Research and Discussion Forum".
The main co-organizers and sponsors of the event are of course Boming Culture. Is this going to use the power of official channels to promote "Netherworld Office?
Yue Qingyan was unhappy. You Boming Culture is bored and you can find someone to help you with your letters. We didn’t bother you, and you didn’t set up any obstacles, and you didn’t complain about playing such a bad version of the copy. What does it mean to be like you repeatedly and repeatedly? On the official side, as long as Silver Page Culture should be a few words, the relationship between everyone’s “brother company” that is both systematic creative routes is confirmed? Do you really think Silver Page Culture has a good temper.
Chapter completed!