After finishing the corresponding work, I returned to SH. Not long after, Zhu Yu called to confirm that the two movies would basically be staggered for a certain period and would be released in two or three months. Of course, the faster ones still have no special effects. "Victoria One" which basically relies on the sprinkling of plasma, and "Cold War" will have to wait for a while.

Yue Qingyan did not change his itinerary, but left Hong Kong, which made the Hong Kong police force a little confused. They thought Yue Qingyan wanted to talk to them about at least one intention to cooperate before leaving. In this way, everyone had enough time to operate. But after leaving like this, it seemed that Yue Qingyan himself did not care so much about the cooperation. Anyway, he had a lot of creativity and time, so it might be enough to leave some aftertaste and cooperation in the local area. Let's see who is anxious.

This kind of cooperation is a matter of time, but when it comes to operation, everyone understands that there is no way to worry. This is a very macro project, and the trouble of macro projects is that no one has enough resources and confidence to take the lead alone, and there must be a long, difficult process of mediation and compromise. However, in this process, Yue Qingyan's status is relatively transcendent. Moreover, he really doesn't care so much about what is going on in Hong Kong.

Back to SH, there are really a lot of things to be busy with. For example, the "Premium Edition" of the first volume of "Ikebukuro West Guest Park" is now being released. This is also an attempt by Silver Page Culture to try out the in-depth service of readers.

This "preemptive version" is different from a fan book. Of course, it is released in small batches after a formal book number is available.

Book distribution originally required a considerable batch to lower the average cost and ensure profitability. Because book distribution is not as simple as printing and selling it, but involves many links in the middle. When a publisher goes out, it can have about 7 deductions (the shipment price is the percentage of the book's price is called the deduction). It is considered a very good deduction rate. Generally, for an online platform, there were only four to five deductions for a period of time, in order to reduce the price, so that the online platform can discount and fight price wars. Even when a publisher signs a publishing contract with the author, even the author's royalty has to be compressed, and there will be special terms, and the author's manuscript fee will be 40% off.

However, the book market is also undergoing drastic changes. The book market has also undergone two-level differentiation. On the one hand, the publishing rules of volume books are being reshuffled, from copyright control, cycle, content selection, market feedback, etc. Books are not only used as a publishing channel, but also as a production streamline of cultural products, but also as a fixed copyright method and a marketing channel. A large number of celebrity books and Internet celebrity books are taking this route. As long as they can reach a reasonable number, and there are support and subsidies from brokerage companies, film and television companies, etc., they will not lose anyway, so that's fine.

The other extreme is the serialization, collection and privateization of physical books.

When it comes to serialization and collection, starting from the crazy washing of traditional classic translations by SH Translation Publishing House, which was released by readers, a new binding style series that was dubbed "curtain cloth" series by readers. How many readers and book collectors bought the entire series for the cover binding?

The Midnight Library of Xinxing Publishing House was originally a red hardcover, and a series of tough guy mystery novels combined with the bloody appearance are simply fascinating. (To date, all of them are confiscated, and the ones that are kept at hand are "Eight Millions of Ways to Die" and "Blonde in Concrete", which is very touching to read). It can be regarded as a model to enhance the reading experience. Later, although the Midnight Library is no longer so extreme, the red bookcase not only represents the readers' aesthetics, but even to a certain extent the readers' qualifications.

The Zhanlu Library of CITIC Publishing House has compiled all books like "Thousand Faces of Heroes" as a psychological experience reading for high-end business elites... Is this a model story writing teaching book good? For example, the "Ideal Country" series of GX Normal University, the "Oracle Bone Inscriptions" series of Social Sciences and Literature Publishing House, and the "New Knowledge" series of Sanlian, all of which push the series to a higher level. A series not only defines a group of people, but also defines a class, an identity, a character and a three-view... Sometimes, when you meet someone who is chasing a series of books like you, you can usually talk together. It is said that some publishing houses have developed "blind dates" activities in the reader circle based on this situation.

The tendency to private books is even more interesting. Some publishing houses have set up special sub-brands, such as printing good versions of ancient books, using good paper, vertical line packaging, plus gorgeous packaging, and private custom seal carving or marking services. In the past, some book collectors had the habit of making book collection tickets by themselves, but now, in the publishing house, they directly print the readers' names in the book packaging. Although this service is very small, it is a pressure to manage the entire process.

It's very big. In the past, some economic management journals had this version, leaving a small piece of blank space on the cover, printing the subscriber's name, company title, etc. (Damn it, people who don't understand English and refuse to check it out themselves. English is not for show-off, but they often have multiple meanings at the same time in daily use, which is difficult to translate. They just use it in daily life. I'm too lazy to explain this kind of thing in the future. Is there any reason for idiots to not understand such simple things? If you like to read it, don't leave it.)

Some publishing houses simply learned how to publish fan releases, first issued subscriptions, and then printed as needed. Some books were printed in moderation, while others were left alone after printing. If you can't buy them, they would naturally beat their chests and stamp their feet, which could also trigger a soar in the second-hand market. Of course, what you play like this is either the quality of the book is really qualified or the category is unique. For example, the imported version of American comics of "Steel Moon" was biased on this route at the beginning, but later the market acceptance increased before turning to large-scale public offerings. (No matter how it is, it is magical to introduce Marvel and DC in one hand)

In addition, it is the change in circulation channels. In the past, it was relied on one channel and two channels to multi-level distribution. It was necessary to leave enough deduction rates for each level to ensure that each level was profitable and that it would be well distributed. But now, with the flattening of information transmission, the penetration of logistics channels in the segmented markets, and even the changes in the management methods and communication methods of fans and readers, in fact, the current publishing houses have the ability to directly communicate with a large number of readers, so direct investment and distribution has become possible.

This time, Silver Page Culture tried this way. The premier version of the first volume of "Ikebukuro West Guest Park" adopts menu-style distribution, which is extremely similar to a fan-like method. It is divided into three types of covers, three types of inner pages. The three types of covers are hand-painted versions, design versions and hardcover versions. Among them, the hardcover version is hand-painted as the inner lining, and the outer cover is plus the designed cover, and the part can take into account two design experiences. The three types of inner pages are light drawings, coated paper, offset paper, and the paper background color is also slightly different.

In addition, there are various surroundings. Because Yue Qingyan and Fang Anxin conducted a detailed investigation this time, they also left enough materials. For example, the hand-painted map of Ikebukuro West Exit Park, silhouettes of various types of people, hand-painted pictures, and these things were made into postcards and bookmarks. Some of them were also made into soft ceramic mobile phone chains. There is also a low-key and simple book. The size of the book is exactly the same as a book, and the leather envelope on the outside can be taken off and put on the book. In this way, reading a book becomes a more secretive and private reading experience.

You can also subdivide whether there are any author's signature titles, gift messages, etc. If you need a title and gift to others, you need a gift from the author, at least seven days in advance to write letters or postcards to the editorial department, and do not accept emails, and you cannot book what kind of gifts you will receive. And if you read these things and digest them into gifts to readers one by one, it is naturally Yue Qingyan himself.

No matter how you choose the "preemptive version" in the menu, whether it is a full set or a book, a total of 1,000 sets are issued. And this version is no longer printed. Each book has an independent number, and the name of the buyer or the recipient is printed on the inner lining of the ring seal. In order to prevent the title and gift from affecting the viewing, after the inner seal, there is a special page of art paper. This page of art paper is selected according to Yue Qingyan's own choice, and then it is hand-binded, so that each book is unique.

In fact, this link is to avoid Yue Qingyan’s mistake in writing the title. He will bind it first before writing it. If he writes it wrong, he will not be able to save the whole book.

Originally, Silver Page Culture was just an attempt to issue such things, and did not expect to affect readers. On the one hand, it was a fan benefit, and on the other hand, it hoped to try various short-version printing processes and processes, as a company's technology and process preparation. As a result, limited editions can indeed be deceived in any field. The number of 1,000 books was completely cleared in less than an hour when applying for certification codes. However, Silver Page Culture was very stubborn and refused to publish more. At most, if someone did not confirm the menu option before the deadline, he would reissue this part of the quota.

As a result, on the day before the final deadline of the option menu, a certification code was sold by fans for less than 1,000 yuan. You should know that this kind of customized book is not cheap at all. The book is 100 yuan per book. Silver Page Culture doesn't do anything 98 or 99, which makes you think it's a bit cheaper in double digits. And if you buy a full set of peripherals, especially if you add that leather case, the price of the full set is 500 yuan.

Although the entire account is calculated and deducted various costs, Yinwen Culture has almost no money. Including express delivery fees, the balance on the entire profit and loss table is only more than 400, which is not enough for everyone to work overtime. However, this operation shocked everyone in the Ming Dynasty. Is this also a publication? Yinwen Culture is really used as a fan to make formal publication? And it seems that it still seems feasible...

Profits are of course not worth mentioning, but this is really an interesting way. Mingqian Culture's operation proposed to let the company try it, but was retorted by Lian Xingjie: "Damn, someone has Yue Qingyan to use. He reads those things and those questions and gives them money. You can ask a contracted author to do this? Who can do it if he doesn't give it money? Even if he doesn't want money, don't calculate the labor cost? How many days or even one or two weeks do you have delicious food and drink round-trip air tickets? "

Everyone suddenly realized that the biggest profit point was the author, but the way of implementation was really different.
Chapter completed!