1227 100% discount on the opening ceremony
"Since the business is open, let's pay for the guests. Didn't we print a batch of flyers before? Arrange part of the store's after-sales personnel and the door-to-door delivery personnel, go to the streets and places with relatively large traffic in the park to send flyers!" Xie Kai was not helpless.
The main problem now is that customers in need do not know where Gome stores are located.
If there is an Internet world, there is no need to use such means at all.
"Xie Kai, that flyer is ready to be made later, all the appliances are 22% off!" Liao Zhuolin was anxious.
This is simply a joke.
20% off.
All the electrical appliances in Gome store have been reduced by about 10% compared to usual price. On the basis of 10%, the price is 88% off. The price is only less than 80% of the original price, and the price reduction is as high as 20.8%!
A TV worth 1,000 yuan only costs 792!
The price of a double-tube washing machine with a market price of 880 was reduced to 800. Now it is 88% off, and you can only buy it for 704.
Such a price reduction...
"Even so, aren't we still profitable? Besides, it's just one day today! There will be no such discount activity tomorrow. Take out the batch of flyers, write the date, and let our staff go to densely populated parks and other areas to distribute flyers!" Xie Kai said calmly.
These days, there will always be the first person who dares to take the lead.
Not to mention anything else, let’s talk about the 24-inch long rainbow TV. The original price on the market plus the state’s tax on color TVs is about 550, and the price is about 3,200. Taxes are indispensable, and a 10% reduction is the price. A color TV is about 2,900, which is nearly 300 cheaper than on the market.
Now I get another 28% off, which is almost 2650, which is 550 lower than the 3200 on the market!
With such a price, Gome Electrical Appliances only has a profit of about 50 yuan.
Liao Zhuolin took the calculator to settle accounts with everyone.
The profit of a 24-inch TV is only a little bit left, and other models of TV will have less profit.
"Xie Kai, you are like this..." Wang Guilin also felt that Xie Kai was not a good thing.
The price has dropped too much at once.
"I know what everyone is going to say. At the beginning, as long as you make your reputation and lower your profits, it's not a problem! Compared with other dealers, we have fewer intermediate links, which is our advantage!"
Xie Kai knew they wanted to say that the price was too cheap and the profit was too thin.
Anyway, he invested it alone, so Xie Kai has the final say on how to play it.
"Then let it go, notify all other stores to go out to distribute flyers." Liao Zhuolin saw that no one objected. Anyway, he was a working person, so he could do whatever the boss said.
Originally, these flyers were gradually distributed after opening, but now such a problem has arisen. If you don’t solve the problem, the performance of opening today would be too bleak.
So, the Gome staff were originally listless, and when they had something to do, they became busy instantly.
"Is there really no problem with this? Once the price goes down, it will be difficult to get up again." Zheng Yucheng asked Xie Kai with some concern.
Xie Kai didn't care at all, "We guaranteed the profits of Changhong and other manufacturers. The profits of Gome are less. As long as we make the reputation at the beginning, it will be easier. In the field of home appliances, there is a large sales volume, small profits but quick turnover. If we sell 2 million color TVs nationwide a year, half of them are sold by us, even if one of them only earns 100 yuan, it will be a profit of hundreds of millions!"
Next to him is a woman of the same age wearing a red down jacket, frowning and pulling him.
"Please rest assured, our boss said that as long as it is a product from Gome Electrical Appliances, it will be returned without reason for ten days and exchanged for free within one month. There are detailed leaflets here, you can check it out. The location of our store is right in front of Zhushikou Street..."
After Ergou introduced, several other staff members had already begun to distribute leaflets to the people watching around.
"Little Swan double-tube washing machine, less than 700? Wife, let's go to their store to take a look!" The middle-aged man pulled his wife wearing a brand new red down jacket next to him and said excitedly.
"What are you looking at? You can't live it in the future? I spent half a year's salary on the first day of the New Year..." The woman was happy, but she frowned.
700, that's what the couple can save in half a year if they put aside their living expenses.
"Money is a bastard, and we will make it after spending it. What's the use of more money? In the future, you won't have frostbite on your hands. You will be the one who decides everything at home. Today, I will take the initiative!" After the middle-aged man said that, he pulled his wife to Zhushikou.
Even though his wife was reluctant, she still followed her.
Even if you don't buy it, it's good to take a look.
On the first day of the Lunar New Year in the capital, this scene occurred in several areas with dense crowds around the parks.
People are not very interested in this kind of thing.
At the beginning, only a few people went there with the mentality of watching the fun.
It was about 11 o'clock and it was almost two hours since the opening of the store in Zhushikou. Finally, the first customer was the man in work clothes, pulling a woman wearing a red down jacket and jeans on her lower body.
"Husband, there is no one here, we'd better go back..."
Looking at the security guard standing straight at the gate and the magnificent decoration, the woman in the down jacket felt that the things in it could not be cheap.
People these days have a cognitive understanding that the better the decoration, the more expensive the things are.
And it may not be possible to buy it with money.
"Is this Gome Electrical Appliance?" Even though there was a sign directly above the gate, the middle-aged man asked the security guard with uncertainty.
The decoration is so good, is it really a TV seller?
"Yes, sir, this is Gome Electrical Appliances. If you need it, please go to the consultation desk inside." The security guard replied with a good attitude.
The woman wants to leave.
Things in this store will definitely not be cheap.
The interior decoration is so luxurious, and there are welcome guests at the door, just like the five-star hotel they mentioned.
"Let's go, let's see, it's too expensive and we can't afford it. Just think that Grandma Liu went to the Grand View Garden and saw it back." The man was also panicked.
I didn't bring any money at all. If I read it and said I wouldn't buy it, would I be beaten?
"Welcome to Gome Electrical Appliances."
The two of them walked into the magnificent hall with treacherous decoration. As soon as they arrived at the door, they were frightened by the welcome who bowed to them at the door.
"Sir, madam, hello, welcome to Gome Electrical Appliances. I don't know what you need, I can introduce you to you..." A girl wearing work clothes and sweet-looking said to the nervous two people with a smile.
"I, I, I'll take a look at the washing machine..." the middle-aged man said with some stuttering.
After so many years of buying things, how could you see such a situation?
Chapter completed!