1607【Food Investment Plan】
After hearing what Xia Tian said, Xie Chongming was stunned.
"Mr. Xia, there are no mineral water or instant noodles in our product line." He said quickly.
Taoda Food mainly produces seasonings such as soy sauce, oyster sauce, soy sauce, frozen foods such as dumplings, dumplings, rice balls, and provides filling services for Pepsi, Lubao orange juice, etc., which does not involve mineral water and instant noodles.
"I know." Xia Tian nodded, "but these two have the greatest development potential in the mainland and will definitely achieve high returns. The market for seasonings such as soy sauce and oyster sauce is limited; while frozen foods such as dumplings and dumplings are probably very unpopular for a while."
In summer, I don’t know much about the seasoning market, but he knows that no matter how popular the seasonings are, the sales volume is always limited. Because no matter how much people can eat, they cannot eat a can of seasoning a day, so it must be terrible.
But people can eat several bags of instant noodles a day or drink several bottles of mineral water a day. Therefore, from the perspective of sales, it is obvious that instant noodles and mineral water are much higher than the sales of seasonings.
Furthermore, although quick-frozen food was very popular in previous lives, with the current economic level in the mainland, I am not very eager for quick-frozen food.
The main targets of frozen food are urban white-collar workers. They are busy with work, have no time to cook, and cannot go to restaurants every day, so they buy some frozen food to make it themselves. It is convenient, fast, and has a good taste.
Judging from international experience, the more developed the economy, the faster the pace of life, and the finer the division of labor in society, the higher the demand for nutritious and convenient quick-frozen foods.
For example, the United States is the largest frozen food consumer market in the world, with annual output of up to 20 million tons and annual per capita consumption of more than 60 kilograms; followed by European countries, with annual output of around 10 million tons and annual per capita consumption of 30 to 40 kilograms; Fusang is the first in Asia and the third largest frozen food consumer market in the world, with annual per capita consumption of 20 kilograms.
The current economy in the mainland is not developed, and the pace of life is far less rapid than in previous lives, so the consumption of frozen food is naturally not high. At least in the summer impression, he never ate frozen food once when he was a child, and their family is at the middle level, which is considered to be a certain representative.
But like instant noodles, mineral water is more popular. First, as the mainland economy becomes revitalized, the pace of life becomes faster and faster, people's demand for fast-moving consumer goods is also getting higher and higher; second, these two things are relatively cheap and ordinary consumers can afford them.
The food industry has always won by volume, and the higher the sales volume, the more money it makes.
Like Coca-Cola, a giant in the carbonated beverage industry, the profit of a bottle is less than half a cent, but because of its amazing sales, it can make nearly 10 billion US dollars in profit every year, and its market value is as high as 180 billion US dollars, ranking among the top 500 in the world.
The profits of instant noodles and mineral water are not high, but because of its considerable sales, it makes amazing profits. For example, Master Kong's annual sales are nearly 10 billion US dollars, and the sales scale of mineral water is also more than 10 billion US dollars, so these two are really very profitable.
Xia Tian mainly focuses on these two products. In addition to knowing that these two products make money, there is another idea to advertise these two products and make a name for themselves.
Instant noodles and mineral water have high sales and wide audiences. They can be sold in cities and villages, and every customer is a natural billboard.
When people see this too much, they will subconsciously remember this brand. This is the cheapest and most practical method of brand marketing.
...
"Okay." Xie Chongming nodded, "Then I will introduce these two production lines as soon as possible."
"Well, the factory should not be located in Hong Kong, it is located in the mainland." Xia Tian advised, "In addition, find famous mountains and rivers to obtain the source of mineral water production."
The mineral water resources in the mainland are still very rich, but if they are also mineral water, if they come from famous mountains and rivers, their value will be different.
Like in the past life, there was a mineral water taken from Mount Everest Glacier. A bottle of water costs 15 yuan, which is thirteen or fourteen times more expensive than ordinary mineral water. Therefore, good mineral water sources are actually very scarce, just like antiques.
There is no popular concept of drinking bottled water in the mainland now, but in a few years, as people's living standards improve, the requirements for daily drinking water will become higher and higher. By then, bottled water will become popular.
Now, while no one is paying attention, we will first take down the mineral water source on famous mountains and rivers. At that time, just selling water can make a fortune in summer, and it will be a huge profit.
"Okay." Xie Chongming nodded, not surprised Xia Tian's guidance.
In Hong Kong, bottled water is no longer uncommon. Many people drink bottled water in their daily lives. For example, the well-known brand Evian is produced in Evian town in France. So he naturally knows how important a water source is to mineral water.
"Okay, if there is no problem, go down." Xia Tian waved his hand.
Xie Chongming nodded, got up and retreated.
Xia Tian then called Liao Yiyuan and told him about his plan to build a food factory in the mainland.
Liao Yiyuan is of course very welcome to summer investment.
"Okay, Mr. Xia is interested in investing, of course I welcome you with both hands." Liao Yiyuan smiled, "I wonder what food you are going to produce?"
"What is produced is mineral water and instant noodles. I know that the mainland is now reforming and opening up, the economy is revitalizing, and the pace of people's life is accelerating, so it may not be too late to cook. The instant noodles are just used as a meal.
Furthermore, as people's income increases and living standards improve, the requirements for drinking water will definitely increase, so the demand for mineral water will also increase." Xia Tian briefly explained.
"Ah, it makes sense." Liao Yiyuan nodded after hearing this.
There are many people in Hong Kong who eat instant noodles. For example, when they are hungry at night, they make a cup of instant noodles. For example, they are unwilling to cook at home, they make a cup of instant noodles. This is a common phenomenon, and even they often eat instant noodles.
The mainland's economy will definitely get better and better in the future, and maybe it will catch up with Hong Kong. At that time, mainlanders will also eat instant noodles like Hong Kong people, so summer trading can really make money.
"Then please say hello to the leaders." Xia Tian smiled, "My investment this time is a long-term and huge investment. If instant noodles and mineral water sell well, I will not only set up factories across the country, but also add other products.
According to my own estimate, the initial investment should be around HK$10 million, while the entire investment is estimated to exceed HK$4 billion.”
"Okay, no problem." Liao Yiyuan agreed happily as soon as he heard this.
After working with Xia Tian for so long, he knew that Xia Tian never talked loudly. He said that the investment would exceed 4 billion Hong Kong dollars, which would definitely exceed 4 billion Hong Kong dollars.
Of course, he is welcome to such a large investment in the mainland.
Chapter completed!