Because it has too many businesses, Taoda Food is just one of the small items, with an annual revenue of only 30 to 40 million Hong Kong dollars. It is too far from the difference between real estate, gas, clothing, and entertainment, so I haven't noticed it in summer.

Now that Weilis reminded me, Xia Tian has just noticed this brand that he has been ignored for a long time.

He knows how profitable the food industry is.

In his previous life, Jiaduobao only sold herbal tea and could make billions of yuan in a year. The market value was as high as 200 billion yuan, which was almost the same as the market value of Wangyi, Zhujia.com.

This shows how great the potential of the food industry has.

If you don’t do such a profitable industry in summer, it’s not him.

So he immediately recruited Xie Chongming, the head of Taoda Food.

"Mr. Xia, are you looking for me?" Xie Chongming couldn't help but feel like he was in a dream when he learned that Xia Tian was going to summon him.

Although Taoda Food has been bought by Xiatian for half a year, he has always ignored the company. He suddenly summoned him today and I really don’t know what’s going on.

"Yes, I'm looking for you." Xia Tian looked up at Xie Chongming, nodded, "Please sit down."

"Thank you." Xie Chongming sat down, looked up at Xia Tian, ​​and his heart was thudding.

Although he is nearly fifty years old, more than twice as old as Xia Tian, ​​he is still worried when facing the young man Xia Tian.

This is the psychological gap caused by identity. Although Xia Tian is young, he is the richest man in Hong Kong and a billionaire, and has a great reputation. Although he is older, he is just the manager of Taoda Food, with no wealth, let alone fame.

So when facing Xia Tian, ​​he had no psychological advantage at all, but was suppressed by Xia Tian's momentum.

"Manager Xie, I have read your resume. Did you go to Taoda Food in 6 years?" Xia Tian asked then.

"Yes, sixty-year." Xie Chongming nodded, "After I graduated from the fifth year of junior high school, I went to Taoda to work. I started as an operator, and later switched to sales, and became a sales manager. In the eighth year, I was promoted to Taoda Food General Manager and has been doing it until now."

"Well, then you are also an old man in the company." Xia Tian smiled and praised, "I must know much more about the food industry than I do."

"I dare not say that Mr. Xia, you are a genius, and I dare not compare with you." Xie Chongming quickly waved his hand and said, "If you have anything, just give me instructions."

"Okay, let's talk about it first. What is the current situation of Taoda Food?" Xia Tian smiled slightly.

"Mr. Xia, Taoda Food has a total of fifteen production lines, which produce seasonings such as soy sauce, oyster sauce, soy sauce, beverage filling of cola, orange juice, and fruit juice, as well as frozen foods such as dumplings, dumplings, wontons, rice balls, etc.," Xie Chongming reported, "In addition to being best-selling in Hong Kong, our products are also sold to Taiwan, Fusang, South Korea, Southeast Asia, and even the Americas, Australia, Europe and other places. The annual sales are 450 million Hong Kong dollars and the profit is 30 million Hong Kong dollars.

In the first quarter of this year, sales have reached HK$1.300 million, up 12% from the same period last year. In my opinion, the performance is very good."

Xia Tian nodded, he knew almost nothing about the food industry.

However, looking at Taoda Food's financial report, it is indeed very good, and its performance has been steadily improving, which shows that Xie Chongming is also a talent.

"Very good." Xia Tian smiled, "I've heard from people that Manager Xie is a talent. Now it sounds like you are doing well in your company."

"Thank you Mr. Xia for your praise." Xie Chongming breathed a sigh of relief when he saw Xia Tian praise him.

He originally thought that Xia Tian summoned him to fire him. After all, he was promoted by Chen Zengxi, chairman of Henglong Group, and was not considered Xia Tian's direct member. Once the emperor was a minister, Xia Tian felt unhappy, so it was normal for Xia Tian to replace him. But now seeing him praise him like this, he probably wouldn't have to fire him.

"Well, then what are your plans for the future development of the company?" Xia Tian asked again.

"First of all, I think we should open up the market. The Hong Kong market is now approaching saturation, with an annual growth rate of less than 3%, so companies can only expand outward if they want to develop. The European and American markets have long been occupied by big brands and they are strict in food inspections, so it is not easy for us to penetrate.

In comparison, I think the Southeast Asian market is our best goal. First, it has a large population, up to 450 million; second, the local economy is backward and there is no decent brand competition; third, it is not strictly aware of food inspection." Xie Chongming reported, "So I think entering the Southeast Asian market is the best choice for the company."

Xia Tian nodded, "Then do you want to develop in the mainland in the past?"

"Go to the mainland?!" Xie Chongming was stunned and then smiled, "Mr. Xia, I'm going to tell you, I actually have some concerns about the mainland. Look at my name... can you tell what you can see?"

"Chongming?! Are you from the Demon City?" Xia Tian thought for a while, then asked with a smile.

"Yes, Mr. Xia is really amazing. I guessed it once. But my ancestral home is the Magic City, and I am a wealthy businessman in the Magic City. He did the soybean business. Later, because we avoided the war, our family moved to Hong Kong, but there were agents left to help manage the business. Later, our soybean business..." Xie Chongming explained.

Xia Tian nodded, knowing why Xie Chongming was worried about the mainland.

"Okay, Manager Xie, I know your concerns. But I'm blunt, you're worrying about it." He smiled and waved his hand, "My investment in the mainland has now exceeded 3 billion Hong Kong dollars. Have you seen what happened to my investment? No, not only did nothing happen, but he also made a huge profit."

"That's Mr. Xia, you are a big blessing in your family." Xie Chongming smiled awkwardly.

"Okay, I think Taoda Food should enter the mainland. As you said, the Hong Kong market is limited, and only outward expansion is the right way.

Hong Kong is separated from the mainland by a river, and is one of the same lines and one mother. Compared with the Southeast Asian market, the mainland market is obviously more advantageous. There are more people and more stable society. Unlike Southeast Asia, there are some chaos from time to time, and there will be no fight at any time." Xia Tian suggested, "The old saying goes, "It is said that if you don't enter a dangerous country, you won't live in a chaotic country. If you want to invest, you should find a safe and stable place. Otherwise, just like your soybean garden, you will be taken away at any time."

In the 1980s, Southeast Asia was not peaceful. The Philippines led the Binh and the Philippine Republic often exchanged fire with the government; Indonesia and the Eastern Diwen were also constantly in conflict; South Vietnam and neighboring Cambodia also had endless battles since the late 1970s. In comparison, the mainland was really much more stable.

After hearing what Xia Tian said, Xie Chongming had to nod.

"Okay, then that's it. Taoda Food entered the mainland and first managed instant noodles and mineral water." Xia Tian ordered again.
Chapter completed!