The most popular singer in the United States now should be the rock star Elvis.

Li Zetian thought about it again and said that asking Elvis to endorse the speech will definitely be outrageously expensive and will easily lead to the dominance, making people forget the existence of Apple-l.

When advertising, you must be accurate in positioning!

People who can afford Apple-l personal computers must be interested in computers or need to use them. Therefore, advertising must highlight young fashion and practicality. Just ask some actors to play college students and white-collar workers. Not only is the positioning accurate, but the key is that it is also cost-effective!!!

There are so many places that the company needs to use, so save as much as possible!

After thinking of this plan, Li Zetian then went to San Jose to find a strong advertising company and asked them to shoot advertisements according to their requirements.

In the afternoon of the same day, Li Zetian left five advertising companies and finally reached a cooperation with an advertising company named Jiwei Thomson.

Jiway Thomson was founded in 1864 and is the world's first advertising company and the world's first advertising company to carry out international operations.

After Li Zetian learned about the background of this advertising company, he suddenly realized that Apple was preparing to enter the overseas market and also needed advertising, so he decided to cooperate with Jiway Thomson.

"Mr.li, choosing JWT will definitely be a successful cooperation! JWT will use the brand full marketing plan, combining advertising, direct marketing, promotion, sponsorship and public relations activities, and are committed to assisting Apple in achieving short-term performance growth and creating long-term brand value!!!" Mars Black, the head of JWT in San Jose, said with a smile!

"Yes, Mars Black, I also believe this will definitely be a win-win cooperation!!!" Li Zetian nodded. After carefully talking to Mars Black, the various marketing techniques he mentioned made Li Zetian dumbfounded, and only then did he realize that simply advertising on TV stations seemed too simple!

It's worthy of being professional, it's different!

Li Zetian felt ashamed.

For Jiway Thompson, working with Apple will help expand its influence in the advertising field of the technology industry!

Although Apple is a startup, the emergence of Apple-l shocked the computer industry!

Apple has also become a famous endorsement of technology and innovation in one fell swoop, with huge development potential!

After Mars Black, the head of Jiway Thompson Company, learned that Li Zetian was the CEO of Apple, wanted to promote this cooperation. With his eloquence, Li Zetian finally decided to cooperate with Jiway Thompson Company.

After walking out of Jiwei Thomson Company, Li Zetian shook his head and sighed: "Oh, the money I just made is almost gone!"

A few days later, Jiwei Transon sent someone to deliver a very detailed advertising plan, which also included the overseas promotion part.

Li Zetian read it once and thought it was OK, so he nodded to agree to use this plan.

...

...

It has been almost two months since Apple-l was launched, and a total of 1,800 machines have been sold.

It’s about to be Black Friday, which is the Christmas promotion day for American malls. On this day, American malls will launch a large number of discounts and discounts to conduct the last large-scale promotion at the end of the year. The discount promotion on this day is no worse than China’s “Double 11 Shopping Carnival”!

If Apple-l is discounted at this time, previous customers will not complain too much. After all, all products are discounted crazily this day, so it is normal for Apple-l to discount!

"Boss, how much discount does Apple-l need to be given?" Zhang Han asked.

Li Zetian thought for a while and said, "It's 30% off!"

"30% off? Then they won't be crazy!!!" Zhang Han said in amazement.

"It's just that they want to grab it, otherwise, how can we say that our Apple-l is popular?" Li Zetian smiled and said, "By the way, control the shipment of Apple-l. We only sell 1,000 units in this promotion!!!"

When Zhang Han heard this, he looked puzzled. Shouldn’t he take advantage of the discount and sell more, the better? Why do you still have to control the shipment volume?

Before Zhang Han could ask, Li Zetian smiled and asked back, "Do you understand what hunger marketing is?"

Zhang Han shook his head.

Li Zetian explained: "Hunger marketing refers to a marketing strategy in which commodity providers intend to lower production in order to achieve the goal of regulating supply and demand relationships, creating the illusion of supply and demand imbalance, and maintaining the product image and maintaining the higher selling price and profit margins of the product! In the future, Apple will continue to engage in hunger marketing so that it can get high interest rates!!!"

Zhang Han doesn't understand it, but in 2016, I'm afraid anyone has heard of this word. Hunger marketing has almost been ruined by Apple and Xiaomi...

Li Zetian smiled, picked up the phone, and began notifying Apple's dealers and powerful computer retailers that Black Friday will be 30% off!

Of course, some retailers are unwilling to get 30% off, thinking it's too much. Li Zetian had to give them the profits and bear most of the losses from the discount.

Because of this, Li Zetian began to wonder again, should Apple build its own retail store?

Building a retail store is expensive, and Apple now has only one product. Does setting up a retail store and only selling Apple-l? That will definitely lose all your money!!!

Li Zetian thought about it and then temporarily removed this idea.

Apple needs to accumulate strength and build stronger strength.

...

...

After the news of Apple-l being released with a 30% discount on Black Friday, it immediately attracted a lot of attention.

"It's 30% off, which means you can buy an Apple-l for only $1,400, saving $600!!!"

Everyone was extremely surprised and shocked.

"The opportunity is rare. It is said that there are only one thousand Apple-ls for discounts. After passing this village, there will be no such store!"

"I'm going to sell my old Ford and buy the Apple-l."

"I plan to borrow money from my father. In any case, I will buy an Apple-l this time."

"Oh, $1,400 is still a sky-high price for me..."

"I don't have money either. Let's raise money together. Take advantage of the discount and rush to buy one. I think people from other clubs must think so, we must act quickly!"

"Yes! Buy it up!!!"

“…”

Li Zetian's small plan aroused people's desire to buy!

As Black Friday approaches, you can see that there are almost dozens of meters of long rows in front of the computer retail store, which is spectacular!

Passers-by not far away were surprised and asked the people next to him: "What's the situation? Why are so many people queuing up?"

The man replied, "Don't you know, Apple-l is 30% off, everyone is here to grab it!!!"

“What is Apple-l?”

"Personal computers can manage data and run various software, including school curriculum arrangements, company employee data, and bank customer information are all managed by computers. For example, if you want to find someone's data, just enter his name on the computer and all his information will come out. Isn't it very convenient?"

"Indeed!!! How much does this Apple-l personal computer cost? I just need such things too!"

"Original price is $2,000, now it's 30% off, just $1,400!"

"Thank you, I'll be in line now. There are so many people. If it's too late, I may not be able to buy it!"

“…”

As a result, in less than an hour, 1,000 Apple-ls across the United States were sold out.

After Zhang Han got the news, he widened his eyes and couldn't believe it. He only sold 1,800 Apple-ls in the past two months, but he sold 1,000 units in less than an hour today!

That night, the Los Angeles Times reported: "Apple created an amazing number of 1,000 Apple-l personal computers sold within an hour, writing a miracle in the technology world!!!"
Chapter completed!