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Chapter 43 Advertising

In the following week, Li Zetian kept recruiting people, and when Apple was "overwhelmed", he stopped.

At this time, Apple's size had reached 35 people!

In the past few days, computer distributors or some retailers have almost broken the threshold of Apple, and have also brought a lot of checks to Apple. Subsequently, these people took the contract to pick up goods at the factory formulated by Apple and shipped Apple-l personal computers to all parts of the United States.

With the popularity of Apple-l, Apple-l is becoming more and more famous in the industry and computer enthusiast clubs.

The so-called: "Onlines watch the excitement, while those who are in the right position!"

When they took apart the Apple-l personal computer and looked at the structure inside, all those who knew the technology were amazed. It was simply a masterpiece of God!!

Fanless power supply!

Expand the bus!

Excellent BASIC programming language!

There are also disk drives, display image display capabilities, and many things on the circuit board, which almost all combine smart engineering skills to save hardware and reduce costs!

The design is so exquisite that it has to be praised!

Although Apple-l is sold for $2,000, which looks very expensive, the technology it applies far exceeds this price!!!

Soon, Apple-l's powerful technology and design spread in the circle, and everyone was shocked!

Many computer enthusiasts don’t have the money to buy Apple-l, but in order to own an Apple-l, many members of the club have raised money to buy it.

In one month, Apple-l sold 1,250 Apple-ls, creating a sales legend of $2.5 million!

Soon more American media began to report on Apple-l. For example, Apple-l was listed as a specialty product in the Global Catalog, further broadening its sales. The Global Catalog represents the view of a extensive and confident pioneer, and is the main representative of the spirit of computer hackers. What does it mean? It shows that Apple-l is awesome and innovative!!!

The previous life of the Global Catalog describes Altair8800, which is also used to describe Apple-l, claiming: "This is an absolute, undisputed, incredible success formed overnight!!!"

In addition to the Global Catalog, Apple-l has swept the covers and newspaper headlines of all computer magazines in the United States, and even newspapers such as USA Today, which ranked among the top ten in the United States, have reported on it.

Hundreds of American universities including Stanford University, Harvard University, MIT, etc. have purchased Apple-l from Apple, but what is funny is that Harvard University still doesn’t know that the founder of Apple is a Harvard dropout - Li Zetian!

MITS, which also produces personal computers, is very envious and jealous of Apple. The hardware manufacturing costs of Altair8800 and Apple-l are not much different, at most two hundred dollars. However, an Altair8800 is only $375, and each machine only makes about $75. The Apple-l is priced at $2,000, and each machine can make $1,500. Altair8800 needs to be sold for 20 units to be worth the profit of an Apple-l. Are you angry?!!

In November, MITS finally obtained the Intel8080 microprocessor, and the Altair8800 personal computer was officially released throughout the United States. Previously, Roberts had advertised in several newspapers and media. Taking advantage of the Apple-l popularity, the Altair8800 has also attracted a lot of attention.

"Oh, I can't afford Apple-l, so I can buy an Altair8800 and just go there. I heard that they are all personal computers!!!"

This is what many people think!

Once Altair8800 was released, it really received a lot of orders, and Roberts's old face immediately smiled.

However, it was not long after, it was furiously criticized by many people.

"Compared with Apple-l personal computers, Altair8800 is simply garbage among garbage. It's spicy next door, I shouldn't have bought it!"

"No comparison, no harm. You get what you pay for!"

“…”

No matter how much you scold, Altair8800 still sold hundreds of units.

Intel should say that it makes huge profits from it.

Both Apple-l and Altair8800 use Intel8080 microprocessors, which undoubtedly gives people an impression: Intel8080 microprocessors have become the standard configuration for personal computers. Therefore, whether it is computer enthusiasts or companies that are interested in entering personal computers, they will buy Intel8080 microprocessors for research.

Under the leadership of Li Zetian, Apple ignited the personal computer revolution, and it won’t take long to grow many personal computers in the United States!

...

No matter how enthusiastic the flame is, it will probably be extinguished by the high price!

After more than a month of hot sales, Apple-l's sales have declined very significantly. Since mid-November, only more than a dozen units have been sold every day!

Zhang Han said to Li Zetian with a bitter face: "Boss, many people say that the price is too expensive and cannot afford it. Do we want to reduce the price?"

"No!" Li Zetian shook his head firmly, and then said, "The price has been reduced in just one month, and the customers who bought Apple-l before will be very dissatisfied!!!"

After saying that, Li Zetian pondered and said for a while: "I plan to advertise on TV so that more individuals, enterprises, and governments can see our company's products and know what personal computers are and what their uses are! In addition..." Li Zetian paused and said, "We should also actively explore the global market!!! By the way, Zhang Han, you are now responsible for establishing an Apple production factory, and at the same time recruiting some workers, training and guiding them to produce! I believe that Apple-l sales will increase soon!!!"

"Well, okay, then I'll go and prepare for this matter now!" Zhang Han responded and left.

Li Zetian flipped out the phone blog from the drawer and found the phone number of the advertising business department of ABC TV station in ABC.

"Hey, hello, this is ABC TV station!"

"Hello, I am the CEO of Apple. I would like to ask how much it costs to advertise on ABC TV?"

"It depends on the time period and the length of the advertisement. In which time do you plan to advertise?"

"The best golden age period!"

"That's 7:00 to 10:00 pm, $40,000 per second, which can last for a month!"

****So expensive!!!

Li Zetian complained infinitely in his heart. He gritted his teeth and said, "I want to advertise for 10 seconds, just one month!"

"Okay, sir, a total of $400,000! You'd better sign a contract with us as soon as possible, because only in this way can we arrange your time as soon as possible!"

"Okay, I will send someone to contact your company as soon as possible. San Jose has your office, right?"

"Of course, ABC TV is one of the three largest commercial broadcasting and television companies in the United States!!!"

Li Zetian responded and then hung up the phone.

Since ABC has an office in San Jose, Li Zetian is not in a hurry to sign the contract. First of all, you have to shoot the short film of the advertisement, otherwise it will be useless if the advertisement is played!

"Ask celebrity endorsement? Or how to do it? Also, which advertising shooting company should I find?"

Li Zetian couldn't help but think.
Chapter completed!
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