Chapter 703 Star Map Earth and WeChat
With Yang Xing, the super golden finger, the Star Map Earth Project launched by Xingdong Network is not the simple map location service that Google Earth had just begun in the previous life. It instructed Xingdong Network not only to provide accurate and detailed panoramic views of the earth, but also to open up a new mobile project based on this - a geographical location-based service LBS (i.e. LocationBasedService).
LBS was a popular and fashionable term that brought wealth in Yang Xing's era. It refers to obtaining the precise location information (geographic coordinates or geodetic coordinates) of mobile operators through the radio communication network (such as G** network, CDMA network) or external positioning methods (such as GPS), and a combination of the two AGPS methods, and then using these geographical information to provide users with a variety of value-added services.
LBS is not actually anything new. The purpose of building a GPS system was to provide location services to users. In 1996, the US Communications Commission launched an administrative order E911, requiring the mandatory construction of a public security network, that is, the user's location can be tracked through wireless signals at any time and place. The GPS positioning device is first used to provide services for some rescue units and search for similar lost cars.
However, the 9/11 incident in 2001 made the American public suddenly realize the importance of location services. After all, once natural disasters and man-made disasters come, in order to save lives, timely and accurately report their locations can make subsequent rescue more convenient and targeted. Therefore, the business based on geographical location services has grown rapidly, prompting mobile operators to invest a lot of money and strength to study location services, thus creating an increasingly active LBS market.
As a company that has been involved in GPS business very early and has its own mobile operation network and satellite telephone network, Xingdong Network personnel keenly noticed the huge business opportunities hidden in LBS even without Yang Xing's guidance. The rapid development of modern electronic technology has quickly reduced the previous bulky GPS positioning devices to the point where all previous GPS devices can transmit and receive information and provide real-time positioning data with just a small GPS positioning chip.
Now, the auxiliary global satellite positioning system (AGPS) developed by mobile phone manufacturers led by Nokia, as well as gravity sensing chips, gyroscopes, electronic maps and other software and hardware have matured one after another, making the newly launched Sphone no less positioning accuracy than the military GPS navigation instruments of US soldiers during the Gulf War in 1990, and it is even better in some aspects.
With the right hardware support, at this conference, Xingdong Network once again integrated the latest cutting-edge technological achievements such as star computing and the Internet of Things into LBS, bringing everyone various application services that sound whimsical but refreshing based on geographical location.
At the conference, Ma Huateng, president of Xingdong Network, personally explained that for any ordinary event, it must include several basic elements: time, place, characters and content. In the past, place elements were often marginalized or even ignored in the content of the Internet, and people paid more attention to time, characters and content. However, with the development of the mobile Internet, especially the emergence of smartphones like Sphone, the addition of place elements made the abstract and flat Internet suddenly become three-dimensional and vivid.
Ma Huateng's simple demonstration made by himself using Sphone immediately made the audience very interested in the service function of LBS. Every Weibo and every photo he published publicly on his mobile phone allows others to intuitively see the time and place he is. From the perspective of bystanders, his personal life is no longer an abstract expression of "I am at XX location" in the text, but has an intuitive display of the earth through the star map on the Internet, which undoubtedly makes it easier for more people to gather friends, comment on their favorite stores, and search for good-rated hotels nearby.
Xingdong Network itself started with QQ instant messaging software, and has now further expanded to the fields of e-commerce and social services. Of course, LBS, a service that can greatly increase user stickiness, cannot be missed. After all, Xingdong Network is most proud of its huge customer base, but the loyalty of Internet users has always been very low, and there are no new tricks that are constantly launched, which can easily make them invest in other countries. Therefore, Xingdong Network has continuously used QQ as the core and launched a series of value-added services such as Qmail mailbox, QQ games, QQ space, and QQ community, and has continuously transplanted these services to the mobile Internet.
LBS is undoubtedly the most suitable basic application service for mobile Internet. After all, only those who run around with their mobile phones care more about their geographical location. The chances of otakus and fuji who sit in front of desktop computers all day long apply this service are very slim. So at the conference, Ma Huateng used Sphone to send a series of QQ messages, QQ group chats and chat records, photos, and a lot of LBS-based videos, Weibo, emails and games and other applications, and launched a tech advertisement for the future LBS services to the audience in the audience.
After getting up, the beautiful girl in the advertisement (showed by Ling Ziling, the first model in Taiwan who is now very popular) got up, she signed in her position on the Star Map Earth on Weibo and social networking page on her smartphone, then checked her friends' status and location, invited them to travel together, and checked her LBS points and honors, satisfy her sense of vanity, and then washed up and dressed up and went out.
Immediately when she was shopping, she found that many merchants were seeing discounts, restaurant promotions and other discounts on both sides of the street. In order to attract customers, the merchant also issued LBS points or medals to reward users who actively commented with greater discounts or discounts. Even though she knew that this was actually a means of brand marketing for merchants, a woman's shopping nature was aroused, so she rushed in and went crazy to buy, and at the same time she kept posting various comments and complaints.
Encouraged by her posting information, many of her friends joined in, and even many strangers replied to text messages and Weibo to inquire about the situation. This not only increased her social friends, but also her Weibo fan base level became larger, and the merchant also achieved unexpected promotion effects, and both were very happy.
When Ling Ziling's consumption action came to an end, she sat back to the outdoor coffee table, and played a geographic game based on LBS. She first connected the geographical footprints she had walked through today to see what patterns it could form. Then she used her mobile phone to truly integrate reality and virtuality. She also bought virtual real estate and props in real-life locations, and connected to the Internet to consume and interact with players from all over the world.
Finally, she used the new software launched by Xingdong Network at this conference - WeChat, which is a mobile chat software that quickly sends voice text messages, videos, pictures and texts over the Internet and supports multi-group chat. Users can use WeChat to make contacts with friends more rich in form similar to SMS and MMS methods. The software itself is completely free, and no fee will be charged when using any function. The Internet traffic fee generated must be charged by the network operator.
The biggest feature of this software is that it is combined with the gravity sensing of the smartphone's shaking dating function. Sphone can adjust the mobile phone's browsing pictures, videos and web pages horizontally and vertically with gravity sensing technology. The picture and song can be replaced by shaking the phone. WeChat goes a step further. Not only can it directly take screenshots of computers on the computer's commercial QQ number, online bookmarks and subscription magazines are transmitted to the mobile phone screen by shaking the phone. The biggest temptation is that after integrating LBS services, you can find strangers around you who are also playing WeChat by shaking the phone.
This means that after Ling Zilin shakes her phone, she can immediately check whether there are any handsome guys around her. It doesn’t matter if it’s too far. However, the screen of the phone shows that there is an urban handsome man 0 meters away. Her eyes crossed a few coffee tables and saw a mature man using the same brand smartphone in the bright light, and he also raised his head, smiling and revealing eight white teeth, shining in the sunshine. Beauty Ling also raised her smartphone with a smile to respond. Spring is so beautiful
This advertisement shows the beautiful performance of Ling Damei, and also vividly depicts the LBS service function of Star Dynamic Network based on Star Map Earth. Many industry insiders feel enlightened after reading the advertisement, and almost immediately rushed out of the venue to put their creative ideas into practice. Star computing, Internet of Things, Star Map Earth and WeChat became the hottest terms at the professional conference. Many people realize that the new era of Internet 3.0 is coming.
In addition, StarWorld Network has reached an important agreement with Nebula Electronics and Black Hole Software, announcing the comprehensive merger of the mobile version and computer version of the "StarWar System" and preparing to develop servers and supercomputer operating systems. Since Sphone adopts a new "Science" operating system, although it claims to be fully compatible with the old version of the "StarWar" system, it has become a closed system. It is not free and open underlying source code to programmers, and only development toolkit programs are only authorized to other manufacturers, and it has completely become a single use by Nebula Electronics. Many people sigh that this marks Nebula Electronics has embarked on Microsoft's old path and intends to establish an independent and closed software system to make money.
Chapter completed!