~.-~    In order to fight this battle to make the brand famous in the world of "Zhongxing International", the whole group was mobilized. Even the many women around Yang Xing who had just returned from a global trip had to go on the battlefield to cheer for the company's brand promotion.

Not long ago, Zhongxing Group bought a huge amount of money from the golden advertising position that was once Japan's Sony and ibm at Times Square in New York, USA, and replaced it with the largest outdoor display in the world today, scrolling to play Zhongxing's new brand logo and its product brands. The most eye-catching one is the "most beautiful smile" advertisement that represents the image of Zhongxing, which is displayed by many beautiful stars and supermodels under Zhongxing.

Among them are many familiar faces to American audiences, such as superstars such as Maria, Kayli, Britney, etc. in the music industry, as well as foreign beauties such as Heidi Loulam and Jones Mary, who are among the top ten supermodels in the world. But what can make American audiences stop and watch the light smiles of Chinese women with a strong exotic style, dressed in a set of Chinese elements and traditional Chinese costumes.

Whether it is the most popular female singer in Asia, the double-girl group and Wu Bei, or the world's top supermodels Zhou Yanhong, Ding Mali and other women, they all wear traditional Chinese costumes or ethnic minority costumes, wearing noble and elegant jewelry and jewelry, constantly showing their most beautiful and implicit smiles in front of the ancient or picturesque backgrounds, showing the charm of a new generation of Chinese women to Americans. After being exaggerated by many American media, it has become the hottest topic in New York now. It is said that shortly after the advertisement was broadcast, many American matchmaking websites that applied for China's blind dates were crowded.

Even the women around him were involved in this brand promotion war, so Yang Xing was naturally embarrassed to stay out of it. He and Welch agreed that as long as he handled several gold transactions that were under negotiation, he would immediately fly to the Middle East to visit the desert kings who might become the group's major customers in the future.

In addition to inspecting the progress of the secret base this time, he also handled several major official matters. In order to attract investment from Zhongxing Group, the South African government sincerely opened up many industrial enterprises. Yang Xing stayed in South Africa for more than a month and signed several cooperation agreements, and achieved an unexpected result in the gold business that he was very concerned about.

What can truly determine the trend of gold prices in the world's gold market is not in the dark and narrow

It is no secret in the industry that new hard-working workers in the mines are well-dressed banks and speculators in the four major gold markets of London, Zurich, Chicago and Hong Kong.

London is the center of world gold trading. London Gold City holds two gold prices for the day in the morning and afternoon every day, which directly determines the benchmark price of gold prices in the whole world. The Zurich gold market is the spot trading center 1, and its position in the international gold market is second only to London. The three major Swiss banks, Swiss Bank, Credit Suisse and United Bank, are responsible for clearing and closing accounts for customers. These three major banks not only conduct transactions for customers, but also are responsible for other gold transactions. The main gold spot trading objects in the Zurich gold market are from South Africa.

As for Chicago, it focuses on gold futures, while Hong Kong's gold market has a long history and has a history of more than 90 years. The time difference just fills the gap between New York, the Chicago market closes and London's opening, and can connect Asia, Europe, and the United States to form a complete world gold market. The five major gold merchants in London, the three major Swiss banks, etc. have set up branches in Hong Kong. They brought the gold trading activities handed over in London to Hong Kong, gradually forming an invisible local "London gold market" that prompted Hong Kong to become one of the world's major gold markets.

Yang Xing is so enthusiastic about gold trading, so he is looking at the bull market in gold in the next ten years. Xingfu Investment is headquartered in Hong Kong, with good time, place and people. The gold business in Hong Kong has been launched. Not long ago, Xingfu Investment also poached Kenny King, their vice president in charge of gold trading from JPMorgan Chase Bank, which is even more powerful. This banker with the same name as a Saxophone King is a zealous gold investment. He once proposed a theory that banks should form a bond between gold producers and jewelers, and commercial banks should actively penetrate into the upstream and downstream gold business.

He vividly compared the gold market to a tree, where the trunk is the gold producer, the branches are the banks, and the leaves are the gold users. Both of them are indispensable. As a gold market intermediary institution, commercial banks can design different products to the main body of the gold market, namely, the gold users, such as providing metal loans and fund settlement support for refiners, processors and jewelers, and also provide forward, options, futures, credit, deferred account transactions, fund settlement and custody business support for investors and speculators.

This time, Yang Xing came to South Africa to solve the problem of gold production first and bought some gold mines and gold processing plants. Unexpectedly, Kenny King, who accompanied him, was very enthusiastic about practicing his theory and talking about the benefits of gold trade with local financial institutions. As a result, he actually told the Standard Bank Group, the largest bank in South Africa. The other party expressed his strong willingness to cooperate with Xingfu Investment Group. Yang Xing came to London this time to sign a share exchange agreement with the major shareholder of Standard Group and become a shareholder of Standard Group to strengthen the cooperation between Xingfu and Standard Bank in gold trade.

The South African Standard Bank has a great background. It has a history of 145 years in South Africa and is a qualified bank in the world. In 1862, the South African Standard Bank was established in South Africa and was only operated as a branch of the British Standard Bank in South Africa. In 1969, Standard Bank and Standard Chartered Bank merged to establish Standard Chartered Bank, and entered the ranks of multinational banks in one fell swoop.

However, South Africa's apartheid policy attracted international economic sanctions. In 1987, Standard Chartered Bank withdrew from South Africa and sold all its shares. South Africa's Standard Bank became a completely top-notch South African bank.

After the end of the apartheid policy in South Africa, Standard Bank can finally make its mark. It has become the largest bank in Africa by building and acquiring new places in Africa and conquering cities and land in Argentina, Nigeria, Turkey and other countries. Now Standard Bank has operations in 28 countries, more than 700 branches in South Africa, 240 branches in 19 other countries in Africa, and hundreds of branches in financial center cities such as Europe, the United States and Asia. It is a strong multinational bank.

After the 1990s, Standard Bank took advantage of the group's advantages in origin in gold business, on the one hand, it increased settlement speed and on the other hand, it reduced transaction costs. It successively established branches of gold business in emerging markets such as the Middle East, Singapore, and Russia, which made Standard Bank's status in the international gold market rise steadily and become a recognized player in the industry who can go hand in hand with old international gold banks such as HSBC in the UK and Scotiabank in Canada.

Standard Bank was formerly a British bank, and now it still maintains a special relationship with London. Xingfu Investment entered the international gold market through the exchange of share standard banks. It was much less obstructed by the traditional forces of the British and American banks. It can also use Standard Group's extensive bank branches to conduct business in southern countries, killing two birds with one stone.

Taking Standard Bank's Middle East Market as an example, its spot gold transaction volume is three times that of other precious metal transactions. If Yang Xing wants to open up the Middle East market, gold transactions are a very good key.

Standard Bank's performance declined sharply due to the massive escape of white capital after the segregation. Gold transactions, as the main pillar of profit, were also severely setbacks due to the sluggish international gold prices due to the sell-off of gold reserves in the late 1990s.

Now, by selling shares and exchanging shares, we have received capital injection from Xingfu Investment, which is full of cash because of the US stock market, is a desperate thing. Both sides were happy and soon reached an agreement. As a result, Yang Xing originally wanted to obtain the small saplings that produce gold land, but suddenly the towering trees of the middle bank and the gold user arrived all at once. Even his own ambition was fulfilled. He couldn't stop this luck from coming!

The good luck that Kenny King brought him was not over yet. Because he was a firm bullish on gold prices, JPMorgan's gold business accounted for 5 of the total business, which was already very low among investment banks. However, he still tried his best to suggest to the bank president and board of directors that bet on the long-term rise in gold prices, hoping to increase the gold business to 10% of the total business. However, JPMorgan's conservative style rejected his suggestion and felt that his behavior was too deviant and treated him coldly. He was disheartened and accepted the olive branch extended by Xingfu Investment.

But Yang Xing, who knew the direction of history, gave him a lot of room for operation. Not only did he fully hold him responsible for the gold business invested by Xingfu, but when Yang Xing took him to South Africa, Yang Xing made up his mind to cooperate with Standard Bank with just a few words. Foreigners also had the idea of ​​dying for his confidant. Although Kenny King was more than 20 years older than Yang Xing, he still felt that this little boss was his greatest confidant and mentor, so he did not hesitate to give Yang Xing a shocking inside story.

The international gold price pricing power is based on the London gold price setting, but what is little known is the price setting process. In 1919, representatives of the five most powerful banks in London gathered for the first time in a small office located at the headquarters of Rothschild Bank in central London to set gold prices. The office was also called the "Golden House". Since then, the system of setting the daily gold price in the "Golden House" has continued to this day.

So the five major gold banks in London are the makers of the world's gold prices. These five major gold banks are Rothschild International Investment Bank, HSBC, Deutsche Bank, Scotiabank Canada and Credit Suisse First Boston Bank. The news provided by Kenny King is that Credit Suisse First Boston Bank is likely to launch this system recently. Why doesn't Xingfu Investment actively strive for the position it leaves?

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Chapter completed!