~.-~     The investment report An Yili brought about is very straightforward about the introduction of "World Island". It is precisely because the sales of the Palm Island project are booming that the developer decided to increase investment and launch a more imaginative artificial island project World Island based on the completed Palm Jumeirah, Alishan Palm Island and Dela Palm Island.

The description of the "World Island" project in the investment report is as wonderful as a paradise on earth. The "World Island" plan... In a sea area with a long kilometer and a width of 7 kilometers from the coast of Maibai, more than 300 artificial islands will be built according to the layout of the world map. After completion, it will become the largest artificial island in the world.

"World Island" is built by Nashir, a subsidiary of the Maiba World Group. The raw materials come entirely from Maiba sand and rock. It is made by reclamation and island construction. The entire project will cost US$3 billion in reclamation and infrastructure construction alone, and is expected to be completed in 2008. The islands exposed to the water are named after their "geographical location", such as "Ireland", "Australia" and even "Chinese "Hong Kong" are among them.

The total area of ​​the "World Island" reaches about 5.57 million square meters. Each island is submerged in old rice underwater, only 3 meters above the water surface. Due to different sizes and locations, the price ranges from 3.5 million to 20 million. The islands are about 50-100 meters apart, and helicopters and sea cruises are the only way to get on the island.

The shapes of these small islands have been carefully designed, and from a bird's eye view, they are shrinking in shapes of countries or regions. Investors can choose to buy the entire "USA" or "the entire Africa" ​​in one go. They can arrange land for private or commercial purposes, and they can also build appropriate buildings according to their needs and preferences.

The investment report optimistically estimates that the most perfect situation of this project is to attract investors from different countries to buy the island location where their hometown is located, and build themed buildings with corresponding national characteristics on it, or build some historical relics or replicas of buildings, such as building the Eiffel Tower on the French Island and the Micro-Sydney Opera House on the Australian Island.

The developers of the World Islands also think that they are ingenious and keep no land transportation between the islands, and rely entirely on sea transportation to ensure the integrity of the islands. Let these world islands become "isolated islands" groups that are not connected to the land, so that the residents of the island have a fresh and refined world away from the noisy and hustle and bustle. From this, it can be seen that the developers have a good intention of tailoring this "artificial paradise" in order to attract international super rich people.

An Yisheyi also specifically mentioned that there is another reason why he is so confident in this project, because the World Island Plan... is actually from the forced worship of the ruler, Crown Prince Mohammed bin Rashid,

Marktum himself is bold and creative. He is very confident in the development prospects of the World Island and has repeatedly stated in public that investors will definitely rush to "divid up" the world.

As the boss of many sovereign funds of Maibai, what he said is undoubtedly the best endorsement of the project. An Yili believed that Maibai government would ensure that the project was completed smoothly and profitably, so he actively lobbled Yang Xing.

Yang Xing pondered for a long time, and didn't know what words to use to explain to An Yili that he was not optimistic about the World Island Plan... But if he rejected it brutally, he would inevitably pour cold water on his subordinates' enthusiasm, which was not a good thing for Xinghua Real Estate, which is actively expanding. But he didn't want to get involved in this plan at all.

He clearly remembered that in 2009, a serious economic crisis broke out. The cause of the incident was the bursting of the real estate bubble of ​​forced by ​​the world was in debt of nearly 60 billion US dollars. He was originally expected to make the government to come forward to resolve the issue, but then rumors were reported that the government had more than 80 billion US dollars in debt, and even more than 100 billion US dollars in debt. This led to the world's desperate situation and had to choose to postpone the repayment of debts. The world's financial world exploded and became the target of the big European and American banks. Its glorious image that had been painstakingly created for many years collapsed in a blink of an eye.

Before 2008, when the economy was growing rapidly, it could still be built with the support of national credit. However, after the outbreak of the US subprime mortgage crisis, global monetary policy tightened. Who dared to lend money to Maibai? So the world's debt crisis quickly deteriorated into a trust crisis for the Maibai government. The government's announcement of its unwillingness to assume the responsibility of postponing repayment of Maibai debt was a sensation. Foreign capital fled one after another. The former free financial center and largest port in the Middle East fell overnight to the point where bankrupt countries like Iceland and Ireland were in sympathy.

Most of the creditors of the world of Maibai are British and American banks and financial institutions. This crisis is comparable to the "Argentine debt default" in 2002, becoming the largest default event of international sovereign funds, and has also questioned the claim that "sovereign funds" are the safest investment. Maibai suffered the biggest blow to the world of Maibai, which was previously incredible, was forced to stop (update the fastest), including this "world island".

Yang Xing remembers that a Chinese company spent $28 million to buy "Shanghai Island" in "World Island" that wanted to do something big on it, but it delayed for many years without any further information. After the economic crisis broke out in Maibai, the developer stopped the construction progress. Because it was land reclamation, the rise in seawater brought about a series of environmental problems. In fact, as early as when the "World Island" was first started, environmentalists made fierce criticisms, believing that it was inappropriate to build an artificial island of such a large scale without sufficient demonstration in advance. It will not only destroy the natural ecological balance of the ocean, but also find it difficult to ensure the long-term stability of its foundation composed of sand and gravel.

As it turns out, this concern quickly became a reality. Many owners who bought islands began to sue that the beaches on the islands were gradually eroded by sea water, and the sea passages between the islands were also silted by mud. The fate of these islands was worrying. The most unfavorable proof came from a set of photos released by NASA. Researchers took a photo of the "World Island" on the International Space Station in space that was concentrated and sinking continuously. The photos showed that the "World Island" that had completed most of the infrastructure construction was far from the renderings in the planning and design. It looked completely turned into a strange-looking sand dune, and it also showed a trend of gradually sinking to the bottom of the sea.

Yang Xing didn't want to invest huge amounts of money to buy a bunch of mud and sand sinking on the seabed, but now this project does look bright and there is great potential. How to convince An Yili is a big problem. Fortunately, Jack and Welch suddenly joined in, giving him a good reason to delay. "The group headquarters also approved this project, and felt that risks and profits coexist. The Chinese people don't have a saying that "reading thousands of books is worse than traveling thousands of miles." In order to develop the Middle East market, the group recently needed senior management to visit the leaders of the Gulf countries. I was supposed to do it.

, I really can't get out of the way recently, so you can go there in person and make a conclusion after a field trip." Since Yang Xing handed over the baton to Welch, the chairman who is less than 30 years old, he has leisurely bought European castles and visited the Australian ranch. It looks casual and comfortable, and seems to be inseparable from the specific affairs of Zhongxing International. However, Welch, an old man who is over 60 years old and should have retired, has been busy all day long. Recently, he is still busy with the matter of Unified Group Brand Ci. His forehead, which has few hairs, is becoming a joke within the group.

So when he had time, he would catch Yang Xing who was planning to slap. After all, Yang Xing was the "king" of Zhongxing Group. This kind of etiquette visit is the most suitable for him to come forward. Moreover, he was busy with the brand unification and long-term planning of Zhongxing Group... and he really couldn't separate himself. He came over and heard An Yili's suggestion, so he directly made a decision for Yang Xing. Yang Xing felt guilty and had to nod. An Yili was even more happy to hear that the boss was going to visit in person. If Yang Xing could make a decision on the spot, his hard work would be rewarded.

Of course, Welch was not just giving advice for An Yili, but he talked to Yang Xing about another important matter. Recently, Zhongxing Group is carrying out activities to unify the group ci and enhance the "Zhongxing" brand as the core brand of the enterprise, and it is necessary to discuss with Yang Xing. In order to go public and start business as soon as possible, Yang Xing adopted a multi-brand business strategy. Now the wings of "all directions are destroyed" have become. Not only do they each own their own brands, but their subsidiaries have also developed many sub-brands through acquisitions and self-development, which are layered up, and sometimes consumers cannot tell whether their products are owned by Zhongxing.

Moreover, Yang Xing chose to be low-key in order to develop in China. Many times, consumers were unable to understand the organizational structure of Zhongxing Group, and often confused the "all parties are destroyed" with Zhongxing Group's headquarters, which seriously interfered with Zhongxing's brand awareness. Welch, who had worked at General Electric for decades, discovered this problem as soon as he got Yang Xing's approval. Now he was planning to use the core brand of "Zhongxing" to integrate all the various brands with chaotic management under his jurisdiction, and elevate the power of the brand office of the group headquarters to the same level as the major project affairs department. The brand's strategic design and planning... are directly responsible to him.

Yang Xing deeply agrees with this. After years of development, Zhongxing International has long surpassed the stage of hard work and not seeking fame and fortune. The repeated gaze of domestic political figures at Zhongxing also made him understand that low-key is not necessarily a good thing. Now it is the time to polish the "Zhongxing International" brand. Competitors Samsung, Sony, and ibm are trying their best to instill corporate goodwill carried by core brands into consumers, and Zhongxing cannot be behind. Brand building is generally divided into the process of brand positioning, brand extension, and brand assets progressive. Now Welch is doing it to expand Zhongxing International's brand recognition and extend it to all its products.

~.-~
Chapter completed!