But in this era when heroes emerged, it seems that there are not many people who will notice these experiences.

In the original history, in 2003, due to the outbreak of **, many private independent brands did not have any amazing performance in the market this year, and most of them started to make efforts in 2004.

At that time, everyone was ambitious about entering this industry, but after all, they had no experience, so they went smoothly at the beginning, but later they encountered one or another dilemma.

If you learn from their experience, you can not only avoid the detours they have taken, but also avoid the difficulties they have encountered.

When it comes to building cars, it is actually a matter of face and money.

The emergence of domestic cars has led to the original luxury cars that were originally high and luxurious.

However, many consumers who have bought domestic cars find that the domestic cars are cheap, but driving them is really shameless. Not only is the car ugly, but the quality is not good. They have to go to a repair shop every few days. When everyone buys a car, they are originally just to buy a comfortable one, but who would like to buy an upset product?

So, as word of mouth, while the sales of domestic cars increased, the sales of joint venture cars also began to rise sharply. Many consumers who originally held the money and waited and watched will give up the idea of ​​buying domestic cars and instead buy joint venture cars, even if they need to borrow from the bank to pay the interest.

This involves another issue with domestic cars. That is the control of product quality. At this point, it can be said that domestic brands have been doing very failed until the anti-* theory proposed by Great Wall Motors emerged.

It is undeniable that in a human society like China, if you start a business, if you do it too big, you will inevitably involve nepotism, family business and other issues.

In some key positions in the enterprise, as a leader of the enterprise, it is inevitable that some relatives or related persons will be chosen to control it.

But are these people really capable? As we all know, it is definitely impossible to build a car entirely by yourself. Many parts need to be purchased outside. However, if the procurement is not strictly controlled, then if your batch of cars are built, there will be serious quality problems, and even serious reputation problems will occur in the mouths of consumers.

Almost all the private independent brands in later generations experienced these problems. This is true for Geely, Chery, Great Wall, and even more so for Byd.

In the end, Great Wall was unable to bear it anymore. They proposed the anti-* theory and sent the manager in charge of procurement directly to prison, which greatly alleviated such problems, allowing their car products to have fewer quality problems, and also won reputation among consumers.

This is also the main reason why they later developed rapidly into leading brands in the domestic automobile industry, while the other companies were much behind them due to one or another problems.

Another big problem is the employee’s sense of responsibility and attitude towards building cars.

The Japanese can be said to have achieved the highest level in this regard. In the United States, the world's largest automobile market, Japanese cars are the leader. In the field of family cars, several major domestic brands in the United States have been defeated, and the same is true in other parts of the world.

Even in Europe, the EU has to introduce some very unpredictable policies, and only by relying on policies can we stop the invasion of Japanese cars. Why is this?

The main reasons are the Japanese's attitude towards making cars and the employees' sense of responsibility.

When building every car, people will have strict rules and regulations, and employees will consciously abide by it.

Therefore, the technology of Japanese cars is not the most advanced than that of European and American cars, but it is the most reliable. A car has no abnormal noise and rarely goes to a repair shop and is easy to use. This is what consumers like the most.

When consumers buy cars, no one wants to go to a repair shop every few days. There are no major problems or minor problems. Even if your manufacturer has three guarantees and a quality assurance, consumers do not have the time and energy to spend with you every day, so reliable quality and comfortable driving are the key to many consumers.

In this regard, Japanese cars can be said to have achieved the ultimate.

And these independent brands in China can be said to be very poor in this regard, and can even be described as quite poor.

Why is this happening? Are we Chinese people worse than Japanese? Are we not smarter than them?

Of course this is not the case. In the final analysis, it is because the bosses of these companies fundamentally do not respect employees and do not value employees. This is the main reason.

You should know that in Japan, employees who are engaged in automobile manufacturing have technical levels and have room for upward promotion, and their salary is quite high in Japan.

It is precisely this way that there is room for promotion and a high-level salary that makes those employees feel that their job is valuable and that everyone is unwilling to give up their jobs easily, so they work more seriously and strive to make progress.

But our situation is just the opposite. Many bosses believe that the workers on the assembly line are just rough, and those jobs are just very simple assembling. As long as people with hands and feet can do this job, there are not many people in China, but there are many people. If you don’t want to do it, you get out. I’m looking for someone else to do it.

So you will only pay more than 2,000 yuan for your salary, and the dormitory is messy like a pig's nest, not to mention the cafeteria. It provides pig food at all, and you will often ask you to work overtime and will not pay overtime.

As for employees, due to the pressure of survival, they are indeed inseparable from such jobs. Although there is no room for promotion and their salary is not decent, who makes our country's national conditions like this? There are too many people looking for a job. In order to make a living, everyone is unwilling to lose their jobs easily.

But the attitude at work is very different. Japanese workers are proactive, on the one hand, they are grateful, and on the other hand, they want to climb up.

Our workers just live by the way, and if they can, they can. Anyway, they only give you such a little money. Everyone is just scrambling to live with the same attitude. When working, not to be serious, it would be nice to not cut corners if you can cut corners.

What kind of good car can such employees be? No wonder, in the last life, the most serious crisis that those domestic cars encountered after just two years of their launch was the quality crisis.

Although there are no major problems, there are constant minor problems, which are basically problems during assembly. The sheet metal gap is large, and the car is driving, and there are constant noises and abnormal noises. When I entered the repair shop for inspection, there are no major problems. They are all minor problems, and some of them have not been cured yet.

In this way, it will soon have a reputation among consumers in the urban area, and this bad reputation will spread among consumers like an infectious disease.

Another problem is that they do not focus on R&D investment. They just use old technologies to fool consumers, but they either don’t invest enough in the research and development of new technologies or are reluctant to invest.

But at this point, Byd did the best, while Great Wall did the worst.

Although Great Wall has been the champion of domestic car sales later, their three major technologies, including engine, transmission, and chassis, can be said to be the worst among domestic cars. Of course, the chassis technology may be relatively better, but the engine, and transmission are really speechless.

They have been selling well for so long, but they still can't come up with what they are good at on the engine and transmission, which is really unreasonable.

Byd is the best one among those manufacturers. Although they are just copycats or reverse research, they can make trouble in the end, which means they are their ability, which means they are really willing to devote themselves to it.

This is also the key to maintaining the top three in the domestic car field when byd's car, it is still not recessionable.

After carefully thinking about these points, Li Yifan suddenly felt a sense of confidence in starting a complete vehicle manufacturing company.

If you want to play this, you must first understand the hearts of consumers. In the era when they didn’t understand what esp and vtec were, then you have to rely on the appearance of the car to catch their attention and use a loud name to create the name of your car brand.

Also, you need to work hard on product quality, especially quality supervision, and you must not let defective products flow into the market.

As long as your first shot is made and you win the reputation of consumers, the next thing will be much easier.

A car model will take at least four years to buy it on the market before it will enter the time of renewal. These four years are enough for you to accumulate funds and enter the research and development of the next generation of models.

As a car fan who has experienced it, although I don’t know much about the design, engine, transmission, etc. of the car, I have too much say in terms of the appearance of the car.

If the beautiful car appearances on the streets in later generations are obtained to this era, it will definitely cause a great shock...

Thinking of this, Li Yifan's confidence couldn't help but become more confident!
Chapter completed!