Originally, I just wanted to start a car parts business for processing. I thought it was pretty good at the beginning, just like a transmission business. But unexpectedly, when I was inspired by those friends when I came back, Li Yifan was moved by the production of the whole vehicle.

He doesn't know much about other things, but he knows too much about cars, especially as a car fan in his previous life, for various domestic cars, joint venture cars, imported cars, and as a sling that once spent every day on car forums, he can be said to be unable to understand the various data of various cars.

In addition, some time ago, I took advantage of the epidemic situation in Japan and made another ruthless sum. I felt a little irritated when I had some money. Based on the idea that only spending money is my own money, it is a waste and shameful place in the bank. In recent days, Li Yifan has been thinking about manufacturing a complete vehicle.

During the ten years of leadership in power, the country rarely opened up to the outside world in the automotive field, especially for private capital and foreign capital, those officials and monks have always believed in the idea that foreign monks are good at chanting scriptures. They can come in as they want. However, for domestic independent brands, officials and gentlemen have always looked down on them, so they are very strict in control.

However, in the next few years, especially after the new leadership team came to power, the country has adopted automobiles and real estate as new two carriages that have driven domestic GDP growth, and has been very relaxed in the field of automobile manufacturing.

As a veteran, especially witnessed that in those years, various domestic car companies, especially private independent brands, have emerged like bamboo shoots after a rain. Li Yifan was very touched.

In ten years, many national capitals have indeed failed in this field, but there are also several private enterprises that have jumped up in the past ten years. Although it cannot be said that they have turned the brand into an international brand, at least, they have become famous domestic brands and export-oriented brands.

Although we still have a considerable gap with those well-known foreign automobile brands ten years later, at least we have started and reached the basic threshold of the car manufacturing industry.

In the past ten years, domestic independent brand car manufacturers have experienced ups and downs and experienced many setbacks and failures, but they finally survived. Everything they experienced in the past ten years is an experience for Li Yifan, a very good experience that can be learned from.

So now, once Li Yifan starts to think about directly building a complete vehicle, he starts to sort out all the development history of domestic automobiles he has learned before, and then looks at the ups and downs of domestic independent brands and plans for himself.

If you want to start a good and high-quality car brand, you must make detailed plans. After all, this thing is not as simple as brewing. It must be accumulated technology and market. However, as long as you master the right direction in some general directions, there will be no problem with others.

In fact, cars are like many products. If you want to make a name for yourself in this market, you must grasp the hearts of consumers. As long as you understand the hearts of consumers, the market will be easy to deal with.

In these days, cars are luxury goods. Santana, Jetta, and FUK, which have long been eliminated abroad, are so popular in China because our domestic technical foundation is too weak. Nowadays, there is no car company that can produce decent products in China to compete with those foreign-funded car companies. Therefore, of course, they will take these products that are eliminated from technology to you. Anyway, you can't make them. This means there is no competition, and their technology is not behind. Do you like to buy them or not.

Moreover, people buy very high prices, and the consumption level of Chinese people is generally low, so many people subconsciously form that cars are high-end goods and things that only rich people can afford. This is a luxury product and a symbol of status.

If you want to defeat these foreign products, then you must be synchronized with them, not to surpass them, at least you can make products that are not much different from them, and then lower the price so that ordinary people can afford it, and make cars lose their sense of mystery in the hearts of many people.

This involves some technical issues, but these issues are not too big for Li Yifan.

The second is that if your car wants to sell well in the market, first of all, you need to have a loud name. You should know that Chinese people have a natural superstition about things like names. Even if your name is not outstanding, it will definitely not be able to make people think about evil things.

For example, the later generations of Byd, their cars are absolutely outstanding in technology in many domestic independent brands, but it is because of the drag of their name that their product sales have always been poor. When people face the situation of buying a Byd car and facing many rumors, many consumers often cannot withstand such public pressure.

So even if your car is well built, but your name is annoying, you will not be welcomed in the market.

If you don’t even care about such a little consumer, then your path will be extremely difficult. In the last life, someone mentioned this issue with the boss of byd. Unfortunately, they are a hard-working man and have to challenge. We just don’t change it. What’s the result?

Many people believe that if they change this name that is not good at speaking, sales will increase by at least 20%...

So the name of your car brand is very important.

Another point is that if you want to enter this field, the appearance of your car must be designed beautifully. As long as the appearance of your car is beautiful enough, no matter how bad the engine and transmission are in your car are, your car will definitely be sold in the market.

So while you are asking for advice, you must also pay attention to whether the appearance of your car is attracted by consumers.

When the domestic cars were just starting out in their previous life, they did not pay much attention to the appearance design of cars. At that time, everyone was a local man. After just getting permission from the state, they thought where is our country?

We are known as a copycat country. Almost all the bosses of several independent car companies at that time were private entrepreneurs. In fact, everyone has no foundation in how to develop an automobile company. However, their years of experience in struggling in the business district of China made them think that as long as they grasp the price, no matter how ugly your car is, there will definitely be someone to buy it.

Those private independent brands that advertised into the domestic automobile market did not pay attention to technology research and development and product appearance design at all. Everyone only paid attention to the price of the product. So a bunch of low-priced and ugly cars were successively launched on the market and pushed to the general public. As a result, they were naturally criticized by the majority of consumers...

After being defeated, and being jointly suppressed by large foreign car companies for five or six years, everyone gradually understood that it was different from when everyone was working on other industries before. You can't just rely on price advantages to attract consumers.

In fact, after all, it is because they don’t understand the market and are unwilling to understand the hearts of consumers.

China's automobile consumer marketing department is mature, and consumers' understanding of cars cannot keep up with international trends. In the eyes of many people, cars are a symbol of status and face.

You said that although you bought this car cheaply, it looks ugly. You said that even if this person has no money, he would not want to buy a car like this. He would lose face when driving it out, and be laughed at by others.

Many people actually have enough money to buy a domestic car, but they would rather pay the money down payment and then take a loan to buy a joint venture car. They would rather owe the bank money to exchange for interest from the bank. What is this for?

Isn’t it because the appearance of your car is too ugly and it doesn’t show off when driving it out, making people feel embarrassed?

It was not until ten years later that the Xie family's private independent brand understood the taste, so everyone began to spend a lot of money or make great efforts to find foreign design teams to help design cars, or they just tap their potential to get rid of imitation and design their own style cars, which gradually improved their market living environment.

The most representative of these are Great Wall and Chang'an. Great Wall relied on tapping its own potential at that time, and the designers of Great Wall were very smart. They just made some of the models on Honda's CR-V models, and immediately changed a city that has continuously created sales miracles across the country, the SUV, Haval H6.

Changan, by spending a lot of money, found a foreign design team to create a series of models for them. With the beautiful appearance of this model, sales immediately increased by 40%.

Byd is not willing to fall behind. They also redesigned the appearance of their car, which triggered a sales frenzy, but was finally dragged down on their names...
Chapter completed!