"That's right, I used to work in a car factory. What does the Shenlong Automobile Factory in Bincheng do? It used to be a farm vehicle, but now it was acquired by the automobile factory in the provincial capital. Now it specializes in vans. The broken car they made uses the technology of the Japanese more than ten years ago, but now they have to buy more than 100,000 yuan per car on the market. How much does it cost? They use cheap materials, and there is nothing fancy inside. After all, each car is only 30,000 yuan or 50,000 yuan. But when you get it from a dealer, you have to pay more than 120,000 yuan. Then give a market guide price. Dealers have to make 30,000 to 50,000 yuan per car. How violent is there in it?"

The boss named Zhang also said with a little timely resentment on his face. Obviously, the experience at Shenlong Automobile Factory made him very unhappy.

Li Yifan had heard of the Shenlong Automobile Factory he mentioned. In the past, there was indeed such a car-making company in Bincheng. At the beginning, it was to build agricultural machinery, tractors, etc. Later, in order to avoid being reorganized, it simply changed its career and started building cars. But where did they have the technical foundation to build cars?

In the end, he survived for many years and was incorporated by the car company in the provincial capital and became a branch under his command, specializing in building vans.

The van was quite famous in later generations. After years of experience, the car was built quite well, but these days, their cars were always famous for being shoddy.

If you find a better one, you can buy more than 100,000 yuan, while if you are a poor small van, you can only buy 30,000 to 50,000 yuan. However, thanks to this market gap, you can still be as good as a fish in water.

Several young bosses began to persuade Li Yifan to come in a verbal way. He asked him to change careers and make a whole car. Anyway, for those who know the industry, building a car is actually not a difficult task.

Moreover, the profit of building a complete vehicle is much greater than that of making auto parts, and several bosses often give examples.

Not to mention domestic cars, let’s talk about joint venture cars, such as the Guangben Accord, or GAC Toyota, the cost price of a car is less than 80,000 yuan, but it is only a high price of more than 240,000 yuan on the market. This is still the case where dealers have enough profit margins, which shows how much profit the whole car is.

These guys' tricks made Li Yifan a little moved.

Indeed, it seems that the profit margin of building a complete vehicle is indeed much greater than that of making spare parts. And now it is only 2002, and it seems that the domestic domestic independent brands are just in their infancy.

When they started, they didn’t seem to be much better than their own situation. Compared with them, they didn’t seem to be bad!

Just to put it bluntly, Chery is a bit unpleasant. Didn’t it just start by saving cars? I made up some parts and assembled them into a car. They were all black cars and then sold them, but by this, they saved the capital to start.

However, when they entered the real private independent brand field, they suffered a lot of losses. In the end, they had to take the initiative to find SAIC, give away a lot of their shares, and give them free of charge, which was the only way to get the state's license to list and produce independent cars.

Another brother Shufu, who started his business by making refrigerators, seems to be fighting guerrillas these days. He has been working hard for several years to obtain the license for the production of a country's Ministry of Industry and Information Technology.

It seems that car manufacturing licenses will only begin to be liberalized on a large scale next year after the new leadership team takes office. Before that, the country has set up layers of thresholds for private capital to enter the automobile manufacturing market. This policy that is stuck to the development of its own national industrial industry seems to be the only one in this country.

However, when the new leadership team takes office next year, these seem to be no big problem.

If you really enter this vehicle manufacturing industry, it seems that it is not too difficult. Moreover, as a veteran car fan, Li Yifan may be more familiar with the development history of domestic cars than anyone else.

In his previous life, he often spent every day on car forums and drooled at those luxury cars, but his life was different and he still loved cars the same, but his chances seemed to be much better than in his previous life.

Speaking of cars, in the eyes of Chinese people, after decades, they will not be like foreigners, and simply regard them as a consumer product for transportation. For decades, a car is a symbol of identity and status in the eyes of Chinese people.

So as long as you have this mentality, domestic cars will never be able to defeat joint venture cars and foreign cars.

Nowadays, as long as Japanese cars with Volkswagen logos or bullhead logos and H logos are very easy to sell in China, no matter how expensive the ones you buy are.

In the next decade, when the country determines to determine this industry as one of the engines that drive the national economy, the expansion speed of this industry will still make people feel jaw-dropping.

Although it has always been dominated by joint ventures and imported cars, domestic cars have indeed made great progress in the past ten years.

From the history of the development of domestic cars, Li Yifan has also gained a considerable understanding of the development of the automotive field. It can even be said that if we talk about the tricks of this car, he knows more than anyone else.

Putting aside the influencing factors of the brand, what is the most important thing if you want to build a best-selling car?

It’s very simple, it’s the appearance of a car! You should know that no matter men or women in this world, at least 90% of people are appearanceists. Whether a car can catch people’s eyes, the first thing is to see is whether the appearance of your car is beautiful?

The most successful example here is the Hyundai of South Korea. The rise of Korean cars has been quite rapid these days. Their vehicle manufacturing industry has made rapid progress, but the appearance of the car is not outstanding and the price of the car is also very cheap.

But in 2010, after they invited German experts who helped them design a new generation of so-called fluid sculptures, the eighth generation of Sonata, suddenly their cars entered the sight of many consumers. When everyone saw this car, their first impression was that they were cool and beautiful.

In addition to the decent power configuration, the rough chassis training of Korean cars can be ignored.

At that time, modern times not only led the way in their country, but also began to sell special products around the world, but also became one of the top ten auto companies in the world.

What they rely on is nothing more than a beautiful and eye-catching car appearance.

In contrast, in the years our domestic automobile companies have been relying on imitating the appearance of other people's cars. If they cannot imitate it, the cars they designed were even more scolded by consumers...

A model that looks uneven. Just imagine how it can be sold on the market?

When it comes to engine technology and gearbox technology, let alone things. We are generally lagging behind the world's leading level for one or two generations. No wonder our cars have never been able to buy them, but there are many factors that are superimposed here.

But what if I were to do this whole vehicle business? With my ten years of experience than others, maybe I could really build this business?

Li Yifan's heart was indeed a little turbulent. He had a lot of money in Japan some time ago, invested 2 billion US dollars, and finally doubled it. Then he invested in pharmaceutical stocks and made a profit of about ten billion US dollars.

After replacing some bank loans, he still has about 4 billion yuan of working capital available. If he puts this money, it will depreciate freely. It is better to invest it with this money to do something.

Originally, he just wanted to start an automobile parts company. At that time, he saw the popularity of the domestic automobile market in the next few years. He was thinking about starting a transmission manufacturer.

But now when these little bosses talk about it, and after thinking about it, it seems that the whole vehicle manufacturing is really good. And if you enter the industry now, it is not too late for domestic cars.

Li Yifan was really a little moved, but this matter had to be discussed for a long time. It was not something that could be done with such a simple way, nor could it be decided by slapping your head.

The first thing to solve is the problem of where to poach people from D private. If you can poach those people, then a big problem in the car will be solved, that is, the transmission.

As for engines, our requirements are not high. At present, domestic car manufacturers are a bit confused about the engine, especially independent engines.

However, it’s good to just go to the counterfeit, especially the Japanese technology. Japanese are quite good at engine fields, and they also have a lot of "friends" in Japan. I believe this should not be difficult.

As for chassis training, Heidi has to find someone to help in this regard. Their family is deeply rooted in Europe, with lush branches and leaves, and has a mixed relationship network. If she helps her to find some engineers to train, it should not be too difficult.
Chapter completed!