Heidi did this to transfer part of Unilever's interests to Li Yifan early. This is undoubtedly a bit of abusing the public and private sectors. However, considering that Liton China's Chinese country has been operating poorly for nine consecutive years and has suffered losses for nine consecutive years, making such a decision will be strongly supported by many board members, whether it is at Unilever's headquarters or Liton's headquarters.

After all, for these directors, it is not possible to bring them profits. Instead, it is better for companies that have lost money for two years. It is better to sell them early.

Li Yifan accepted Lipton's Chinese industry and had two ideas. On the one hand, he wanted to establish a relationship with Lipton, and it was best to use their marketing channels. On the other hand, he undoubtedly hoped to make Lipton a giant in the tea industry in China in the future, and strangle it to death in the signs.

After all, with Lipton's manpower, material resources and financial resources, as long as they find a suitable way to open the market, they will undoubtedly be able to sweep the entire Chinese market in just a few years, and then have a huge impact on domestic tea production and manufacturing companies.

As the world's tea beverage origin country, if a foreign devil company occupies most of the market, it will undoubtedly make the ancestors of this country feel shame?

Think about it a hundred years ago, we were the world's largest tea exporter. Later, it was confirmed that the British stole tea seeds from us and sowed the whole world. In the end, the other people's enterprises occupied the world's market. However, we have changed from the world's largest tea exporter to a weak tea culture country that can only guard one acre and three-point land. Now, even our own market is conquered. Such a result may not be something that anyone who is proud of the tea culture of China does not want to see.

The reason why Lipton was able to gain a foothold in China and grow bigger in the future was actually their milk tea. As for Lipton's bagged instant black tea, instant green tea, instant *** tea and other products, their sales in China can only be considered average. If it weren't for their milk tea, they would probably not be willing to buy these products.

What Li Yifan has to do is to kill Lipton's milk tea products early before Lipton understood the rules of the domestic tea beverage market.

The domestic milk tea market is almost blank now, with some famous attractions in large tourist cities near them. There are a few conceptual milk tea shops that have roamed from the treasure island, and there are almost no milk tea in the domestic market.

After all, the tea drinking culture in China has a long history, and Chinese people are quite stubborn about drinking tea. Many people do not agree with milk tea, and even think that this is not tea at all, at least it is not the tea we remember.

However, milk tea has been around for hundreds of years abroad. Since the British like to add milk and honey to tea, and with the British's strong ships and cannons and blooming everywhere around the world, this British-style milk tea culture has also spread all over the world.

Later, it returned to Xiangjiang, Baodao and other places, and then after local reforms, this milk tea was made more in line with the tastes of the Chinese people, and then became popular in the southeast coastal and Southeast Asian generation.

But in China, because it is only 2001, the mainstream people in China are still in the 1960s or 1970s, and their ability to accept new things and fresh concepts is relatively poor, so milk tea has not become popular in China at present.

When it entered the late stage of the first decade of 2000, as young people born in the 1980s grew up and gradually became the mainstream of society. Even after this decade, new people born in the 1990s began to seize power, with the rise of these two generations, the mainstream of society's ability to accept new things was much stronger than before.

This is also the main reason why the domestic milk tea industry was able to rise rapidly after 2004.

These are all historical facts in history, not exaggerated plots. The first generation of young people born in the 1980s began to graduate from university and then enter society around 2004.

For this generation, beverages and desserts have become an indispensable part of many of them in their lives, and carbonated beverages may accompany them through childhood and adolescence. However, after entering adulthood, as the publicity of social health awareness increases, or being tired of a layer of unchanging carbonated beverages, this group of people began to look for other flavors of beverages.

It was Lipton at this time, and it was time to take the first step. In 2004, Lipton took the lead in launching bagged instant milk tea in China. With their carefully planned marketing plan, they made a comeback in the tea beverage market in one fell swoop, and since then they have been ahead of the crowd and out of control.

It was Lipton who took the lead in opening the domestic milk tea market that year, and then followed the trend with countless other milk tea beverage product companies, such as Nestlé, Jieke, Typhoon, etc., which quickly followed up, all of which were successful in China and made a lot of money. The most successful one among them was the X Piaopiao Milk Tea.

From the beginning, the annual sales of one company was only about 4 million, and it was limited to a small company in a certain place in the south. It grew to a large annual sales of more than 400 million yuan, and it was the first domestic bagged milk tea beverage company.

After the rapid rise of bagged milk tea, the domestic bottled milk tea beverage market has also entered a period of prosperity, especially around 2010. With people getting tired of carbonated beverages and iced tea beverages, dairy beverages began to enter a period of rapid growth.

What Li Yifan needs to do now is to make plans in advance first, and then see if there is any opportunity to further advance the golden period of the domestic beverage market.

In fact, if it is compared, the profits of bottled water are greater, but the domestic bottled water market is very competitive now, and some companies have already made arrangements in advance. Some good water sources in China have long occupied a long time ago. If you want to insert them now, the investment required is too great, and Li Yifan is a little unaffordable, otherwise he would really want to stir up the market.

Smith was nodding like a chicken pecking at rice. Listening to Heidi's greeting, he couldn't be more resentful to Heidi because he had the power to kill him, so Heidi had to do whatever Heidi told him to do.

Since Smith did not object and had to come out to be the first to be a leader, the rest of the matter would be much easier, and soon the two sides basically finalized the general matter.

Then Smith said goodbye and left. After Smith left, Li Yifan and Heidi had a candlelight dinner, and then agreed on a rough itinerary for tomorrow.

In the past two days, he took Heidi to visit several famous attractions in the capital. However, the weather has been too hot in the past two days, so they plan to wait in two days to see if the weather can be cooler and take action.

But he is going to visit District XXX tomorrow. District Mayor Feng kept calling him in the past two days and asked him to go over to choose a land. It seemed that there was a little anxious about the settlement of the milk tea factory, so Li Yifan decided to go over to choose a land tomorrow, and Heidi happened to have nothing to do, so she planned to go there with him.

After dinner, he returned to the presidential suite in the hotel. Heidi went to take a shower, while Li Yifan sat down and began to think about the business at home.

Now the family's business is doing a bit big, but as his business becomes bigger and bigger, the business model of such a family-owned enterprise is no longer enough. If possible, it is best to build a commercial group model.

This makes it easy to manage and integrate resources, avoiding repeated waste in some links.

Now in the industry under their Li family, there are Zhengyang Hotel, which my father takes care of, and Phoenix Winery. These two companies are currently the most profitable companies in their company.

Another rising star is the Red Lantern Milk Powder Factory he founded some time ago. As the personality brands of Red Lanterns are increasingly recognized by people in Bincheng and provinces, the sales of this brand of milk powder in the province are also rising steadily.

Another one in Bincheng is the printing factory. Although the current profitability of this factory cannot be compared with the above three companies, it is also operating well.

In addition, there is a second branch of the winery in Lianhua Township, a tourist resort, a blueberry planting base in Mancheng Township, and a newly launched seafood breeding base in Yingcheng.

In Bincheng, there is also the Li maternal and baby chain store in the hands of my elder sister, Shuguang Construction Company in the hands of my elder brother-in-law, etc., and so on, all of them are counted, and now he has too many companies involved in it.

Not to mention, in the capital, he started the entertainment industry company with Wang Teng and Hao Jun not long ago. In fact, there are about seven or eight companies under the control of their Li family.

When the industry was not big, it might be possible to manage it with these people at home. However, as the industry involved in the family became more and more widespread and the business became bigger and bigger, Li Yifan already clearly felt that it would be inappropriate to continue doing this. Such a family business must be grouped and formalized, so that it will be beneficial to the future development of the family business.
Chapter completed!