Please subscribe!

The next morning, when Li Yifan got up, it was sunny outside, which was a good time for summer. The summer in Bincheng was lukewarm and hot, and the marine climate gave the city a unique and charming summer, which is also the main reason why so many people like to travel here.

The sun shone on the bed, Li Yifan was a little lazy, but he didn't want to get up. He lay on the bed and turned on the TV. The TV was playing the advertisement for ice black tea.

Looking at the new ice black tea launched by Kangtaifu Enterprise, Li Yifan suddenly felt a sudden heart. This is a good idea, why didn’t I think about it before?

This beverage industry is definitely a huge profitable industry. Thinking about the herbal tea product that has a product worth over 100 billion yuan in later generations, Li Yifan was so moved at that time.

Nowadays, the domestic beverage market seems to have just started, especially domestic beverage products.

Before the new millennium, the domestic beverage market was in chaos. In addition to the dominant foreign companies, Coca-Cola and Pepsi, the well-known domestic brands seemed to be Jianlibao, which came to eastern Guangdong Province.

However, after entering the new millennium, Jianlibao's momentum gradually became weak. Under the attack of Coca-Cola and Pepsi, their market share was shrinking.

At the same time, another group of beverage companies have emerged in China, and in the next ten years, they will be doing it with great success.

For example, the ice black tea launched by Kang Taifu, which started with instant noodles, which was widely advertised on TV, as well as beverages such as ice green tea, as well as HSBC juice, and Lulu, which will emerge in the next few years. It will be very prosperous in the domestic market.

Especially this iced black tea beverage, later other companies saw that the market profit was too high, and they even entered this market in large numbers, resulting in the smoke of gunpowder in the iced black tea market.

Although everyone is fighting to the death and competition is fierce in this market, everyone is also making a lot of money.

Now the domestic beverage market has just entered the pattern of re-dividing the market, so why not make a splash?

Don’t underestimate this iced black tea business that costs only three yuan a bottle. When Li Yifan was not in special work and was still a sliver that could do all kinds of jobs, he promoted such drinks.

He is well aware of the huge profits in this industry. In fact, the cost price of such a bottle of iced black tea or iced green tea that costs three yuan on the market is not even one-tenth of his retail price, which means it is less than 30 cents.

This three cents also include the packaging, transportation and various costs of this iced black tea.

The biggest cost of this beverage business is actually channel expansion and advertising endorsement. In fact, even if all of these are included in the cost and distributed to each bottle of beverage, the cost is not even one-third of the retail price of this bottle of iced black tea. This shows the huge profits of this small bottle of iced black tea.

Thinking of later generations, for the appearance of a red packaging and a name, it seems to be due to the trademark and name of the two beverage companies in Bogongtang. However, the latter one is an industry involving hundreds of billions of dollars.

However, this herbal tea company has entered the mainland Chinese market in just five or six years. With this, it can achieve a brand value of over 100 billion, which shows the development prospects of the beverage industry.

The huge profits and glorious development prospects of the beverage industry seem to have allowed Li Yifan to see a golden avenue. Now the domestic beverage market is being reshuffled. If you don’t get a kick at this time and you will think about coming in in the future, it will be too late.

However, since you want to enter this industry, you must understand the context of this industry. The domestic beverage industry is now reshuffling, but those who can participate in such games are all giants in the industry, or they are also high-end meat eaters in the food chain of the food industry.

Needless to say, international giants like Coca-Cola or Pepsi. Even domestic companies such as Kangtaifu or HSBC Juice have the foundation of the beverage industry for decades or more than ten years.

People have many channels, all of which are ready-made, and they have enough capital chains to afford the advertising war of CCTV, the most important in China.

On the other hand, this is different. Just consider the company you have. The top 40 thieves websites have just begun to improve and will only start to make profits in the second half of the year. I don’t know how much it can make.

Another one is the website of the pick-up website. This website has just started to be built. I invested 10 million in the first phase and will invest another 20 million in the future. It is hard to say when the website will start to make a profit now.

If we follow the original world trajectory, it will take at least about 2004 before this website will start to make a profit. Before that, because we have to separate from eBay, we probably have to post the money we earned from the top 40 thieves.

As for the ones that are truly creating profits for themselves, namely Zhengyang Hotel and Phoenix Winery, these two industries have now been in a reversal.

It turned out that Zhengyang Hotel was a giant gold-swalking beast, but now compared with the Phoenix Winery, which is developing rapidly, Zhengyang Hotel is a bit too much to see.

The current Phoenix Winery is at its peak in Bincheng area, and it can even reach a point where it monopolizes the local liquor market, and it has gradually become famous in the province and across the country.

According to Qin Mingliang's prediction, if everything goes well and can survive, this year's initial critical period of entrepreneurship, by the end of next year, Phoenix Winery is expected to bring about 100 million yuan in profits, and it is also a net profit.

In the early stage, due to insufficient preparation for market demand, Phoenix Winery has been facing the difficulties of insufficient production capacity.

Zhengyang Hotel is better than Phoenix Winery in this regard. Although it is not as terrifying as Phoenix Winery in terms of profit, this industry is stable and famous. With the care of Mayor Yang, Zhengyang Hotel has now firmly ranked first in the Bincheng hotel industry. The daily turnover of about 500,000 is enough. However, after deducting various costs, the net profit that can be earned every day is about 200,000.

The remaining printing plants are expected to bring a gross profit of three to four million yuan each year, which is good, but as for dairy factories, they are just starting out, and if they want to officially gain a foothold in the market, they still have to rely on the test of time.

Therefore, the profits that dairy factories can generate are no longer considered.

As for the construction company of the maternity and baby chain and brother-in-law, it is hard to say exactly, so the source of its capital chain is the two industries, Zhengyang Hotel and Phoenix Winery.

But I have told Yang Yuhe before that the funds generated by these two companies will be used to build the Lianhuashan Tourism Resort. If this beverage company wants to prepare, it will probably rely on the more than 90 million US dollars of funds on its overseas account.

The more than 90 million US dollars seem to be a lot at today's exchange rate, but if it is really used, it may not be a lot.

And if you want to enter the beverage industry, you must find a very good entry point, that is, avoid it as much as possible and face competition with the companies that are now dominating the industry.

For example, the carbonated beverage market that Coca-Cola and Pepsi have always controlled will definitely be killed by others when they enter, and this carbonated beverage market cannot be touched.

So, I can’t even think about it. Now Kang Taifu has just made his way out. He probably spent tens of millions of dollars on advertising on CCTV alone, and even business. If you go in and want to get a share of their pie, it would be strange if he doesn’t play with you.

As for the pulp juice drink, there is no need to think about this. This thing has high requirements for production technology and raw materials. Li Yifan really can't afford it now, so he has to come up with another way.

And this path has actually been defined in Li Yifan's heart, that is milk tea!

At the beginning of the new millennium, the trend of milk tea has not yet risen across the country. This kind of drink is in China, namely the southern coastal areas near Hong Kong, Macao and Taiwan, such as Meteor Shower, and Fuzhou Province. As for other areas of the country, ordinary people probably have heard of this thing in movies from Hong Kong, Macao and Taiwan. As for those who have seen it with their own eyes and tasted it, not many people have seen it.

If Li Yifan remembers correctly, it seems that it was only five years later that it gradually became popular in China. Of course, what we are talking about here is the bottled milk tea sold in supermarkets. As for the stalls that can be seen on the streets, this thing has gradually become popular in large and medium-sized cities across the country.

However, for bottled milk tea drinks, there are not many sold on the market at present, and it can even be said that there is no such thing as at all.

In Li Yifan's opinion, it is definitely a good time to enter the market of bottled milk tea beverages, but there is one thing that makes him more worried, that is, the price of this bottled milk tea beverage is more expensive than that of iced black tea or iced green tea. If such a small difference is made in a few years, perhaps not many people will care at all.

But now, I wonder if ordinary consumers will accept it?

You should know that the money these days is quite valuable. You can eat a large bowl of beef on the street for three dollars, and there are also many beef slices. Ten years later, even if you spend ten dollars, you will not be able to eat a few slices of beef.
Chapter completed!