283. Colorful Results
Please subscribe!
When Li Yifan returned from Hangzhou, he went to the capital first. The weather in the capital was the hottest time. In the summer of 2000, the sky began to be covered with haze. However, people of this era have basically gotten used to such weather and do not attach as much importance to it as in later generations.
The weather is shattering and low pressure, which makes the whole city shrouded in a suffocating heat. Just after returning from Canada with blue sky and white clouds, Li Yifan felt very uncomfortable.
However, he came to the capital not for anything else, but for Tang Tian who was on vacation in the capital.
Unfortunately, I called Tang Tian’s home, but no one answered the call after a long time. It was not until the third day that someone who claimed to be Tang Tian’s aunt answered the call, but the result was still very disappointing. Tang Tian had already returned to Bincheng first.
Li Yifan did not stay in the capital for more time, but instead took the train in Huibincheng directly.
The train overnight finally arrived in the capital in the early morning. After arriving at home, the parents who had not seen their son for more than a month were of course happy for their son.
The family was having breakfast in the hotel restaurant, so their parents naturally asked questions. Everything about Canada made them feel fresh. If it weren't for the fact that the family really couldn't leave, they really wanted to go over and take a look this time.
However, when Li Yifan was in Canada and the United States, he took photos of the photos. These photos made his parents feel happy and kept yelling that after a while, their elder sister's children grew up a little, they would go over and take a look.
But Li Yifan knew that the two old men would definitely not be willing to let go. One reason was that they couldn’t let go of their elder sister’s children, and the other reason was that they couldn’t let go of their hotel.
Now Zhengyang Hotel is the first of its kind in Bincheng's high-end hotels. There is absolutely no doubt that welcoming and sending guests every day is a place where there are many distinguished guests, which is the best description of Zhengyang Hotel.
Mayor Yang has completely mastered the political arena of Bincheng. With the arbitrary decision, many officials are thinking about how to flatter Mayor Yang. Mayor Yang has a special liking for this Zhengyang hotel and they also know very well.
So in order to meet their preferences, Zhengyang Hotel received countless orders for various banquets and banquets from government agencies and units across the city during this period, and the schedule was even three months later. However, the municipal government agencies and units were still flocking to it. They did this not only because of Mayor Yang's face, but because the food in the Zhengyang Hotel was indeed authentic.
Although the price is a bit expensive, the quality of others can be placed there. The meals are sufficient and the cooking is exquisite. The most important thing is that the taste is absolutely unique. There is no semicolon in Bincheng except this home. Who do those official gourmets like this hotel?
It was driven by this official tide that the business of Zhengyang Hotel was booming. Some time ago, after successfully hosting the Tourism Festival led by Mayor Yang, it became famous nationwide. Tourist groups coming to all over the country every day filled their rooms.
My dad is also full of confidence now and is trying to get the hotel to be rated as a five-star!
During this period, the company under the Li family was not only shining with this Zhengyang hotel, but also its Phoenix Winery, which was even more prosperous.
After the Bincheng market was launched a grandly and shocked in one fell swoop, in just a few months, the products of Phoenix Winery swept across the entire Bincheng liquor market.
Especially after the Phoenix Laojiao and Phoenix Daqu were listed as special wines for city hospitality by many municipal units, the Phoenix Laojiao and Phoenix Daqu on the market shook their value even more.
Originally, the production of the winery was not very high, and the market's pursuit of Phoenix Winery products made Phoenix Winery popular.
Now the pulp left in their winery has basically been used almost the same. The remaining half was specially urged by Li Yifan to keep Qin Mingliang as a wine koji and wine introduction, and it flows smoothly.
The Fenghuang Laojiao and Fenghuang Daqu sold on the market are basically the grain wine brewed by some small workshops they came in from Jilin Province and Hei Province, and then they came back to use their own pulp to blend and ferment them again.
Although the taste is a little worse than the first batch of Phoenix Laojiao and Phoenix Daqu, the quality of this little bit is not something that different consumers of white wine can taste.
Due to production issues, the products of Phoenix Winery are now in short supply in Bincheng area, and even the black market has begun to speculate on Phoenix Winery products. When Li Yifan learned about this news, he really didn't know whether to be happy or lost.
The other two medicinal wines from Phoenix Wine Factory were even more popular in the Bincheng market. The phoenix mellow that strengthens ¥yang¥¥¥¥ kidneys and the phoenix wine that specializes in rheumatism are even more popular among many consumers.
Not only local consumers in Bincheng like it, but also many tourists from other places like it.
Before, Li Liqiang also keenly grasped this market trend. At the Bincheng Tourism Festival held at Zhengyang Hotel not long ago, they solemnly displayed their phoenix brew and phoenix mellowness in front of tourism companies across the country.
The actual efficacy of these two wines immediately made many leaders of tourism companies feel concerned about this brand. Later, in the peak tourist season, in front of the country's tourist groups from all over the country, Phoenix Winery increased its advertising efforts.
These two products were unveiled in front of tourists who came to Bincheng for tourism and left a very profound impact on them. It is precisely this overwhelming publicity that has achieved very good results.
Now Phoenix Brewing and Phoenix Melon at Phoenix Brewing have even become local specialties in Bincheng. Tour groups from south to north come to Bincheng for a trip and buy large bags of seafood to go home to give them to relatives and friends. If you don’t bring two bottles of Phoenix Brewing back, others will laugh at you for never coming to Bincheng.
Now these two medicinal wine products from Phoenix Winery have become the flagship products of Phoenix Winery. They are not only famous in the Bincheng area, but also become famous nationwide.
Nowadays, every day, foreign companies that call Phoenix Winery and demand agency rights are almost blown up the phone number of Phoenix Winery. Li Liqiang and Qin Mingliang are of course unable to open their mouths when they see this situation.
However, they have always kept in mind Li Yifan's advice and must not reduce the quality of products by blindly occupying the market, because in the liquor industry, if you become a famous brand for a century, quality is the most important thing.
Haven’t you seen that many liquor brands were once in awesome, but they all fell to the ground in the end. So if you want to really make the company bigger and stronger, then the quality control must be strictly controlled. But you must not learn from others. In order to blindly occupy the market, you will reduce the quality of your products and even actively adulterate and counterfeit them.
Qin Mingliang has a deep understanding of this, so he has been very strict with the production management links of the winery. However, due to the production capacity issue, the sales market cannot be expanded yet, which also makes him very troubled. However, this year, if you sleep on firewood and taste gall, there will definitely be a bumper harvest next year, because this year, he has purchased no less than 100,000 tons of sorghum from sorghum farmers in the north. The production of their Phoenix Winery will definitely increase sharply next year. What we need to do now is to prepare for the glory next year.
Because Phoenix Winery needs to expand, part of the profits of the winery were taken by Qin Mingliang to order raw materials such as sorghum, but there was still a lot left. When Li Liqiang secretly told Li Yifan that this winery alone had earned tens of millions of dollars in the past few months, Li Yifan was not surprised at all.
He had long known the huge profits of the winery. Compared with the profit scale of tens of millions and hundreds of billions of dollars, there is still a long way to go!
The winery is on track, and the eldest sister at home has been busy with the maternity and baby chain store that Li Yifan had told her before.
As soon as she was confinement, my elder sister couldn't sit still. Every day, she asked the hotel to send a small driver to her. Then all major hospitals in the city ran around. The store at the Municipal Women and Infant Hospital has been completed and is now being renovated. In the future, it will be the flagship store of their Women and Infant chain stores. Therefore, my elder sister attaches great importance to the decoration and personally arranges her elder brother-in-law to check. She herself continues to run back and forth near several major hospitals, intending to rent more stores.
Li Yifan was not surprised at the enthusiasm that his elder sister burst out. Although he had just become a mother, he knew that his elder sister was actually the same person as her mother, and she was the kind of person who couldn't rest.
Since she really likes this industry, she can let her do it, and this can be considered as giving him an extra channel for milk powder to be launched.
On the other hand, the printing factory project, which they cooperated with Wang Kezheng and others, has now become famous. The printing factory in the city has basically stopped working, and the new factory has been moved to the southwest corner of the city, in the latest high-tech park planned by Uncle Yang.
As the first company to settle here, they have greatly tilted their land procurement and tax policies. The face of the Li family also made other shareholders Wang Kezheng and others overjoyed. After all, the cost will be lowered and the profit will be getting bigger and bigger.
Recently, several powerful people from the education industry have taken a lot of work for this printing factory. Now it is the summer vacation stage, but next year, the textbooks of junior high schools and high schools must be prepared, right?
Chapter completed!