In Li Yifan's mind, such advertisements are good advertisements, and such publicity is the best publicity.

It is to start from this subconscious aspect to change the impression of Chinese people on domestic cars. We need to explain and compare them in detail from the aspects of equipment, factories, assembly processes, processes, etc., so that consumers can understand that what we FAW produce is not ordinary domestic cars.

It is a well-known domestic car that can compete with world-famous brands. This is his ultimate goal. After all, the previous domestic cars, especially pure national brands, have already made many consumers feel heartbroken.

It has even formed an image of low-pricedness and low quality in the minds of consumers, so he tried his best to reverse such an image this time and spent a lot of money.

This promotional plan was not only carried out on the Chetuo Home website, but almost all the editors of the automobile sector of the domestic portal website have benefited from it.

As the saying goes, people are short-speaking and short-selling. The car-holding house is not counted. The other unscrupulous journalists have taken his money and eaten his meals, so they have to write a good article for him.

Of course, if anyone doesn't give face, Li Yifan has also prepared a plan. There are people in the news media circle, and some people like to be innovative and eye-catching, so of course he is also prepared early. If there is a mad dog disobedient, then what he prepared will of course make him unable to afford it.

However, so far, in all the introductions about Chenhua Auto published on large domestic portals, there is no such an eye-opening bastard.

"This is the coating workshop. Here the frame will be completed for the first anti-rust spraying. After the spraying is completed, we will enter the welding workshop behind... Because the spraying project is fully automatic, we can only see the approximate spraying process from the electronic control room. We can see that the entire process is basically completed automatically, with very high efficiency. And before the spraying is completed and the next step is to see that many quality inspectors conduct quality inspections on each product that has completed preliminary spraying. Their job is to take the products off the shelves and then spray them again. We can see that those quality inspectors are very serious in their work, and their mark will be recorded after each product that has completed quality inspection. Once the product has quality problems later, the product quality traceability system formulated by the manufacturer will be found. The company will find that the quality inspector did the quality inspection on that day, and the quality inspector will receive corresponding punishment.

Punishment, such a system seems a bit strict and unkind, but in my opinion, this is exactly what all domestic automobile manufacturers need most. It is this meticulous spirit that we need most. The products made under such an attitude are the products that our consumers like the most. During the entire production process, the reporter once asked about the quality inspectors. According to them, their work tolerance rate must reach 99.9%, in other words, errors are not allowed.

I’m telling you a good news, that is, according to our understanding, the equipment used in this spraying workshop is completely from Germany. It is understood that the brand of this painting production line is Duer, and BMW uses the same brand of painting production line. It can even be said that the same painting production line as BMW. In this way, the reporter has a good news to be announced. If you buy Chenhua’s products in the future, then congratulations, the paint surface of your car will be the same as BMW, and you use metal paint..."

It is also a promotional strategy like BMW approaching. When I saw this, many people began to have considerable expectations for Chenhua's products.

You may not understand other car body frames, but when it comes to car paint, many old drivers need to jump out and show up.

More than ten years later, it would be strange if you say that a domestic car uses metal paint, or even say that a domestic car uses non-metallic paint, that would be strange. After all, at that time, metal car paint was already very popular.

In this day, metal paint is still a exclusive configuration for high-end models. Metal paint is harder than non-metal paint, wear-resistant, scratch-resistant, and has much better performance than non-metal paint in terms of corrosion resistance and fading.

Nowadays, it is rare to see models that really use metal paint on a large scale in China. Even for mainstream mid-range cars such as Volkswagen, Toyota and Honda, metal paint is rare to see.

Only BMW, Audi, and Mercedes-Benz models use full metal paint configuration.

So the use of car paint alone has made many readers realize the kindness of Chenhua Automobile. You should know that using metal car paint can increase the cost a lot. However, a domestic company can have such courage to match all the models they produce with metal car paint. What else can you say?

"... Just seeing this, except being kind, the reporter can't think of more adjectives to describe Chenhua Automobile, although they haven't seen their true finished products yet..."

Yes, it’s kindness. Mo Xiaobei slapped her excitedly. At the beginning of this article, he clicked in with a curious heart. After all, every article placed on the top of the Chetuo Home is a very good article, very professional, objective, and very topical.

The report he saw this time also made him feel that the trip was worthwhile and he did not waste his time. Although he didn't know which Chenhua Auto was before, he saw that now, he actually had some expectations for Chenhua Auto's products.

Private automobile companies that can use such an extremely serious and kind attitude to build cars are unique in China except for their family, and the reporter did not tell any lies.

Especially after looking at the photos of their factory, Mo Xiaobei actually felt an inexplicable sense of trust and love for this company.

Continue to click on the progress bar and pull the article down...

"After coming out of the spray workshop, we will enter the last workshop of vehicle manufacturing, which is the assembly workshop, and it is also a place where labor is needed in a modern automobile factory. Here, all parts, engines, gearboxes, cables and wires, various electronic configurations, as well as tires, sofas, etc. of the automobile manufacturer will be loaded onto the car here, and the finished products coming out from here will directly enter the market and sales link after passing the quality inspection..."

When I saw this, Mo Xiaobei was already a little excited because from the photos, it can be seen that the body frames of the car were semi-finished after being installed with the headlights.

Maybe the engine and other parts inside have not been installed yet, but just looking at a shell, he felt a heartbeat about this car.

How to say the appearance? Although it seems not as conspicuous as the pure streamlined appearance of the Honda seventh-generation Accord, it is not ugly. Compared with the appearance of other domestic cars he has seen, it can even be said to be completely enough to get rid of the domestic cars he has seen.

Mo Xiaobei thought about it and then came to a conclusion that this car is very beautiful, even very pleasing, and it is definitely the type that looks better and better. He doesn't know about the engine or something, but just looking at the appearance of the car, he already fell in love with this car, although he doesn't know what the car is called.

Then there was a series of photos and introductions. In those photos, he could see that those movable flip stations, plus Siemens' idea control system, almost all the equipment made him feel so fresh and so high-end.

You should know that although he was a car fan in the past, he could only be regarded as a fake car fan. After all, he had no idea how a car was produced.

Now after reading this introduction to Chenhua Automobile Factory, he has completely understood how a car went from iron to a car that could drive on the road.

It turns out that the car was made like this, it turns out that the car was produced through such steps. Moreover, the car factory was filled with the smell of engine oil and black-painted factory workshops, which were completely different from the factory in the impression that there were vulgar production workers everywhere.

Moreover, their factory is bright and tidy. According to the reporter, the design of this factory was created by a special design team. It is borrowed from the famous BMW production workshop. The layout between each factory workshop is very reasonable, which is very possible to shorten the distance of workpiece transmission. Moreover, the skylight on the ceiling of the workshop will automatically adjust the brightness of the factory according to the wind direction and sunlight angle, and cooperate with the automatic sensing lights in the factory to adjust the brightness of the factory. If the reporters did not say it, he would definitely not have thought that a domestic automobile factory could achieve such a high-end level.

In those photos, the workers he saw were all dressed neatly, wearing hard helmets and gloves, which was completely different from the thick and sturdy man he remembered.
Chapter completed!