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In the next few days, the hype plan for Chenhua Auto began to enter the intensive production.

This year's Beijing Auto Show will be held on April 21st at the Agricultural Exhibition Hall in Beijing. In recent years, as more and more people in China have become richer, more and more people have put improving their quality of life in the first place.

The term quality of life is reflected in people's food, clothing, housing and use, and another point is reflected in travel.

In today's Beijing, Puhai, Yangcheng, and Shenzhen and Hong Kong, with the expansion of domestic college students, a large number of college graduates will pour into these cities every year.

The increase in the number of foreign population also brings great pressure to urban travel. When the city’s public transportation cannot keep up, more and more people will turn their attention to private cars.

Moreover, not only people in these big cities began to choose to buy private cars as a means of transportation, but some second- and third-tier areas, a group of people who became rich first began to turn their attention to private cars.

For example, in the Yangtze River Delta and the Pearl River Delta, two economically developed regions that are numerous across the country, more and more people who are rich first are considering buying a private car as a means of travel and transportation.

It is precisely because people have such purchasing demand that the domestic automobile market, especially the private passenger car market, has gradually begun to flourish.

In 2000, the domestic civil passenger car market had only more than one million vehicles per year. This number has increased significantly compared to more than 700,000 vehicles in the 1990s.

Of course, this only refers to family passenger cars, not including large vehicles such as vans or trucks or heavy trucks.

By 2003, according to statistics from the Ministry of Industry and Information Technology, the production and sales of private cars nationwide last year had reached more than 4 million vehicles, and the growth momentum was now seemingly increasing.

This also makes many companies interested in automobiles ready to go. In the past two years, not only companies like Chery, Geely, and byd have been born, but also companies such as Haier, Changhong, Gome, and Suning, which are engaged in the home appliance industry. Let’s start focusing on the field of automobile manufacturing.

Many companies are actively applying for passenger car manufacturing licenses like the country, but unfortunately Li Yifan knows it. Most of these companies have ended up being a slash, and there are only a few that can really stick to it.

Chenhua now started late compared to Chery and Geely, but his foundation is more than Chery and Geely. I don’t know how many times stronger it is.

Therefore, Li Yifan is very confident in this Beijing Auto Show. He firmly believes that as long as his two cars are launched at that time, they will definitely be welcomed by the market. With appropriate hype and appropriate pricing, these two cars will inevitably be sought after by the market.

After all, these two models were originally models that were tested by the market in their previous life, and they had led the craze for a period of time in their previous life.

In the previous life, if Chenhua Automobile had not made frequent tricks, the final outcome of these two cars would definitely not have been so miserable.

In this life, I took over Chenhua Automobile. While accepting their technical foundation, I don’t want to go through the detours and wrong paths they have taken.

So Li Yifan firmly believes that as long as the road is correct, these two cars will definitely be very popular.

But now it is no longer the era when the wine is fragrant and the alley is deep. Now it is also afraid of the era when the wine is fragrant and the alley is deep. If your things are good, no one will know.

Nowadays, television, newspapers and online media are so developed, if he doesn't make a good hype, he will live in vain.

Therefore, he attached great importance to the hype about Chenhua Auto initiated by the Chetuo Home website. Not only did he send them a few review models, but he also gave them a lot of ideas.

Originally, he just wanted Li Zheng and the others to simply put their Chenhua Automobile investment phone number and investment announcement on the website, but later Li Zheng and Pan wanted to go back and think about it, and they felt that doing so was not ideal.

Taking advantage of the fact that there are more than 40 days left before the Beijing Auto Show, it is better to just go to the factory to conduct interviews with several special issues. The photos and texts are now in the form of photos and texts to show the image of Chenhua Auto to those who browse their websites.

This will give people a preconceived thinking mode. For example, after people think that after these reports on online media boast about it, they will know that there is a private independent car company called Chenhua Auto in China.

And look at how clean and tidy the factory is inside, and how well it is in its production line, it is so awesome.

Oh, you're looking at it. The editor here also writes that the production line used in this factory is the same as that of BMW. There are also people's painting workshops, the painting machinery and equipment used, and the raw materials for the patent leather, but they are all the same as BMW, and they use metal paint.

Damn, this is too awesome. How come there are so many robots? What? The automation productivity can reach 95%, the number one in the country. It is still awesome by Puhai SAIC and Northern FAW. Damn, this factory is amazing?

Such early hype will make Chenhua Automobile a comprehensive display in front of many consumers, and not only do it on the Chetuo Home website, but also contact other online media to let them do it together. Anyway, those guys now have milk and are the mother's owners. Giving money to let them write some soft articles is not a problem for them.

Then when people get familiar with each other and know that there is a company like Chenhua Auto, they will launch reviews about the two cars that will be launched at the Beijing Auto Show.

In this way, readers can naturally see and understand the quality of FAW Auto's products, how they produce, quality, performance, and what configurations they have, and finally compare them horizontally with other models on the market.

What things, I have you or not, I don’t have them, I definitely don’t need to write them.

Anyway, the ultimate goal is to blow out the products of our FAW Automobile, which is quite awesome, so that it can be imprinted in the minds of consumers and form the most basic concept.

However, in the final price link, it was not directly announced.

Instead, we will do an activity with readers so that many readers can produce such an interactive link, such as everyone guessing the specific price.

Because in a few days, these two cars will be released by the Beijing Railway Station Manager, and there will be price results at that time.

You can guess the starting price, price range, etc. of a certain car dealer.

If you guess it, the company will eventually take out a car to reward it to the guessed car fans.

And second and third prizes will be set up, and the prizes will be arranged in sequence, from mobile phones, to the last salad oil, to the last car sign of the car tutor home, etc.

Anyway, it's very fun. It seems that this activity is bleeding a lot, but in fact, such games are common in later generations.

In fact, many domestic manufacturers basically use such mini-games to interact with potential consumers before the new car is launched and when they warm up the market.

Of course, such an event has been held many times in the forum of Chetuo Home. You can guess it casually. Of course, I told you that there is such an event before.

Then the final start time of the event will set you the last twenty-four hours before the new car is launched. In this way, there will be very few people who can guess it in the end.

This time, Li Yifan came up with such an idea not only to hype Chenhua Auto’s two products, but also to pull the car tutor home.

You should know that what he wants to promote this time is the entire Internet, so all the soft articles about Chenhua Auto are not just written by Chetuojia. In a few days, he will invite many online media to Chenhua Auto to do an exclusive interview, and then he will stuff money to let them write together.

This is the only way to achieve his goal of maximizing publicity. After all, the daily clicks of the three domestic portal websites have basically exceeded 100 million, and the number of people online for a long time can reach tens of millions.

So with their promotion, the effect will be very good, and the cost of online media advertising these days is much cheaper than advertising on TV.

Of course, the last prize-winning betting activity room will be left for Chetuo Home. After all, such an event is very popular.

He wanted to use such an activity to not only hype the two models of Junjie and Zunchi, but also hoped to hype the website of Chetuozhijia by the way.

Li Zheng and Pan thought that the boss's idea was simply amazing, but if someone who could come up with such an idea was first of all, he had to be generous enough.

Not every car company is so generous. After all, every car sold now represents a profit of tens of thousands.

Now the boss is giving away a car to people who guess the price for free. Now the number of clicks on Chetuo Home every day is 20 million, and the number of people online for a long time is 40,000.

If there is such an event, they are confident that the number of clicks, traffic, and number of registered users of this website will double.

The boss, he has really put his heart into it. For Chenhua Automobile and Car Tow Home, he is so crazy.
Chapter completed!