Why was Jobs able to become a god?

In addition to his death at a very time, there is another important point, which is the concept of user experience he threw out.

Nowadays, Nokia is still the leader in the mobile phone industry, with assets of tens of billions and hundreds of millions of mobile phones sold every year. In China, mobile phones are very expensive, and there are still a group of people chasing them to buy them.

Their proud and arrogant mentality has been developed. We, Nokia, are just strong and resistant to creation. Look at our phones, fall to the ground and fall into eight petals, pick them up and put them together, and you can continue to use them.

If you don’t believe it, don’t believe it, that nail comes over, I will use our mobile phone as a hammer, and I will set a nail for you to take a look.

We are from military products, so the quality is guaranteed.

As for user experience? Is that a magical thing? Does a magic weapon like us need any user experience? You consumers, hurry up and take a break.

We have developed the magic horse, so you can buy the magic horse. What are you going to be proud of?

This is the mentality of Nokia in the mobile phone industry now, but why did they be crushed by Jobs and his Apple in just a few years?

It's just that the concept of user experience thrown out by Jobs.

With this concept, Jobs defeated Nokia and made Apple the leader in the industry. Soon the claim of user experience was hyped up by various industries. Not only mobile phones, Internet companies, but also various physical companies also paid attention to user experience.

So, after all, does this user experience mean?

In fact, to put it bluntly, it is to make customers feel happy. If you buy or use our products, you will feel happy.

What is the specific pleasure? For example, our service is good. Our mobile phones can not only make phone calls, but also be a gaming console, or even a network terminal. You can take our products out and give you a great face. Even if our mobile phone screen can be used as a mirror, it is one of the highlights. In short, the core of everything is to make you feel happy. This is the successful user experience.

Our mobile phones don’t need to be used as a hammer like Nokia, nor do we need to use them for five, six, seven or eight years. Our mobile phones change every three years. How about it, as long as consumers use them happily, they will pay for my products.

This is Jobs' user experience philosophy, and it is this philosophy that created his Apple empire.

But Jobs' fruit machine is still in the laboratory, so his user experience concept is still in the exploration stage, and Li Yifan is now the first to propose such a concept. For Li Zheng and Pan Xiang, it is simply a brain-breaking idea!

Yes, if you want to increase the number of clicks on the website and maintain high traffic on the website, what should you rely on?

To put it bluntly, isn’t it that simple? Just make your customers feel happy?

It's such a simple thing, why didn't we expect it before?

Boss Niu B, Long live the boss, Boss v587...

Li Yifan looked at Li Zheng and Pan Xiang in front of him who were like primary school students, and was very satisfied.

These two were the humeral ministers of the Car Tutor Home website in their previous life. Although their exposure rate was not high and their fame was not as good as the big name Niu B who joined later. However, it was their behind-the-scenes planning and silent dedication that made the leading automobile portal in China a few years later.

A website that can go to Nasdaq, the United States to make money. Without the strong support of these two people, selfless investment would not work.

Now that I can fool the two of them, that is the biggest and best investment.

In the next few days, Li Yifan was fine at night, so he accompanied Tang Tian at home, or went out for a walk, and spent the day at the Autohome website to provide guidance, or communicated with Li Zheng and Pan Xiang. They were both young people, and soon became familiar with each other and became friends.

The construction of the Autohome website also quickly entered the state under his guidance.

Li Zheng and Pan Xiang are really working hard. They work in the company during the day and often contact their friends in the Internet industry at night, come out to get in touch with each other, blow water, and then advertise their own company.

It definitely did not disappoint Li Yifan's expectations for them, and the salary he gave them.

However, a week later, Li Yifan did not go to the location of the Autohome website, but went to 798 Art Street in Beijing because he had just rented a house here recently.

The house is a loft converted into an old warehouse, which is very postmodern style. Li Yifan likes it very much.

However, the reason he rented this house was not because he liked to go to bars, but because he liked the artistic atmosphere here, which was very good at working here with people who were engaged in art and creation.

During this period, he was not only paying attention to the Autohome website, but also asked Hao Jun to help him contact him. He brought many designers who knew design and styling from the Central Academy of Arts and Arts.

Most of these designers have some background in craft design, with a total of more than 50 people. The reason why they invited so many people was very simple.

He wants to set up his own automotive design company!

What exactly is a car that gives users the urge to buy?

Those who know the knowledge will tell you three major items: engine, chassis, and transmission.

The nouveau riche will tell you that when I buy a car, I only look at the brand, the price, and not the others.

As for those who are confused and just have two money in their hands and want to buy a car, for them, the appearance of the car is the key.

More than a decade later, Americans conducted a survey, covering car purchase consumers in most countries around the world.

The first question is what makes you feel urge to buy when you see this car.

More than 60% of consumers choose whether the car looks beautiful or not!

What does this mean? A simple truth is that everyone loves beauty!

To put it bluntly, as long as your car is designed with a cool, dazzling and beautiful appearance, even if your car uses a different engine than the current generation, someone will pay for the transmission.

The seventh-generation Accord and the eighth-generation Camry in later generations are behind the mainstream in terms of engines and transmissions, but countless people still pay for these two cars. Why? It’s beautiful enough!

There are also the later Korean Hyundai Sonata eighth generation, and Kia K5, the engine power of the virtual label, the fuel consumption of the virtual label, the floating chassis, and the body of the material and garbage, everyone knows it clearly.

But why are there so many people willing to pay for such a pretty car? It is because the appearance of the car is beautiful, cool and dazzling!

So, as long as your appearance design is beautiful enough, you are half successful.

Li Yifan's understanding of cars is better than that of almost all Chinese people these days, and he is more responsible than that of them.

I won’t talk about those joint ventures these days. They only produce joint venture brands. Currently, there are only two private enterprises on the market, one is Geely and the other is Chery.

But what about the magic carriage they produce?

qq, Huapu King Kong, long-term vision, these are all ugly. The Son of Oriental basically changed the Jetta. Now in the market, it relies on the seller's market, and the car prices are cheap, which is supported.

After a few years, the domestic market competition became increasingly fierce and the price of joint ventures began to drop, you are looking at how many of these companies and these models could be as comfortable as they are now?

Chery's appearance design has always been a difficult problem, and it can even be said to be a cheating problem.

Their attitude of developing engines and developing transmissions is correct, but they have always ignored the appearance of the car and can even develop front and rear models. If such models are on the market, don't blame it for selling only three digits in a year.

Do you really think that a consumer is a fool? Will you find awkward to yourself when you buy something with an ugly appearance?

Not to mention Geely, the models developed were all more fucking than the other ones. Until the end, they invited a Korean designer and simply stripped off the appearance of Hyundai Rena and arranged the headlights in the reverse direction, which actually created their most classic model, the Emgrand ec series.

As for domestic manufacturers, Great Wall, which has been the most hard-working in appearance, relied on the design of a Great Wall h6, they have won the throne of the crown of private independent brand sales for two consecutive years.

But the only car they can sell...

Now that Li Yifan has entered this industry, he must not follow the bloody paths that those companies have taken.

He must prepare for the future. Now his first generation of Chenhua Automobile, as well as Zunchi, are designed by Italian designers and Georgiaro.

The appearance of these two cars can be said to be very successful, especially Junjie, which once caused a sensation with its beautiful appearance when it was first launched.

But a few years later, because of no progress, he was quickly eliminated into the garbage dump of history.

Chenhua Auto, which he took over, would never allow such a thing to happen again.

Chenhua Auto can only do better and better, so how can it be worse and worse?

However, now he is just the first step to prepare for this design studio, because in China, there is no concept of automotive appearance design at all.

Everyone is blank in this area. Not to mention the concept, or even the specific design, there is no concept at all.

So now we still cannot live without foreigners. To put it bluntly, we cannot live without Italians.
Chapter completed!