On Saturday morning, Kevin Teshura did not rest and arrived at the office after 8 o'clock. She just sat behind her desk and didn't even have time to drink the coffee given by her secretary. Dan Fehrman, the head of Warner Bros. North American distribution, knocked on the door and walked in, her face full of excitement.

He pulled open the chair and sat opposite Kevin Tesuhara and asked, "Kevin, have you seen the statistics?"

Kevin Teshura shook her head gently, "No." He knew what Dan Fehrman was saying and smiled, "You don't need to watch this specifically, right? The success of the film starring Matthew has never been a problem. The biggest question is just how much box office is."

"That's right." Dan Fehrman smiled, and after laughing, he continued, "The first-day box office statistics of "American Sniper" have come out."

"How many?" Kevin Tesuhara couldn't help asking.

Dan Fehrman quickly replied, "Even in advance, the total is $56.5 million."

Hearing this number, Kevin Teshura was also moved, "Matthew is as always a guarantee of box office."

"It is definitely not a problem for "American Sniper" to have a box office of over 100 million in the first week of North America." Dan Fehrman was a little excited, "maybe he could still set a new record for R-rated films."

Kevin Tessulha nodded, "What is the North American box office and global box office estimate for this film?"

Dan Fehrman thought for a while and said, "It's $300 million and $500 million, respectively." He added, "I think there's at least 20 percent of the room to float up."

Kevin Tessulha laughed, "We can get $50 million in just publishing a film. It's much more cost-effective to release a film by Matthew than investing huge amounts of money to produce a film."

"Yes." Dan Fehrman agrees very much, "the most important thing is that we don't need to invest too much money, the risk is very small."

Kevin Tessulhara thought about it and said, "We keep working well with Matthew Horner... Well, so I'm responsible for Matthew Horner, and you have a good relationship with Bella Anderson."

Dan Fehrman immediately assured, "I will handle it."

"American Sniper" is one of the key films released by Warner Bros. in the second half of the year. The two discussed some of the situations that occurred during the release and screening of this film.

"To be honest, I didn't expect the movie to perform so well, not only in big cities, but also in small and medium cities, and even Canada outside the United States."

Dan Fehrman told Kevin Tessulhara what he learned, "and there are no political limitations. American Sniper performed well in different states dominated by Democratic and Republican parties in the United States, especially in the Midwest cities where veterans are concentrated."

Kevin Tesuhara nodded again, "Matthew, regardless of strength or luck, is top-notch. This is an R-rated film."

Dan Fehrman smiled and said, "It turns out that the r-level rating of this film is no longer important. Obviously, in the eyes of some viewers, this is no longer a simple war movie, but watching it as a superhero blockbuster."

But among the various data he obtained, "American Sniper" is more attractive to adults than superhero blockbusters, because the latter is at least PG-13 rating, and the main audience is young people. The film has to use various younger designs to attract them.

According to market survey statistics, after the first day of the release, only 30% of the audiences under the age of 22 accounted for "American Sniper". Most of the people entered the theater because of the male protagonist Matthew Horner. The main audience who was really attracted by the movie itself were viewers over the age of 22.

The reason why the film is regarded as an adult by many viewers is naturally because the record of the protagonist Chris Kyle on the battlefield itself is like a superhero, which makes ordinary people unbelievable.

Looking at Hollywood, the sharpshooter, whether it is gun shooting or archery, whether it is real or fiction, their steady, calm and hitting skills have always been the most eye-catching characters on the big screen, including the Elf Prince in "Lord of the Rings", the heroine Katniss in "The Hunger Games", or the cowboys in Western films and agents in spy films, etc., which are often the highlights of the film.

Chris Kyle is a real person, and people are very curious about his deeds. The effect presented during the movie screening is even more satisfying.

This allows the film to transcend the solid and effective response of war films, bringing visual and sensory impact.

What's more, although some people call Chris Kyle an executioner, the data obtained through actual investigations show that most ordinary Americans do not think so, believing that Chris Kyle not only saved many American soldiers, but also willing to go to the battlefield many times without being a deserter.

After retiring, he still insisted on helping other veterans.

Dan Fehrman heard a recording of an ordinary person during an interview. The man said that Chris Kyle was a real hero and a patriotic hero, suitable to be a role model representing the United States and be respected.

He knew very well that no matter how he viewed this film and Chris Kyle himself overseas, the film "American Sniper" would be a movie that conforms to the people's values ​​and is extremely correct in North America.

The most important thing is the current rippling patriotism of the people.

Both Warner and Matthew have grasped the patriotism and made a fuss. Although it is shameless to use patriotism to make box office, is shameless a problem in the face of profits?

There are also benefits to the large-scale release of "American Sniper". One of the benefits is that the movies are not only the media and fans, but more of the ordinary people. Their requirements and understanding of the movies are often different from those of the small number of people who often watch movies.

After the early screening on Thursday night, the video immediately sparked heated discussions on social networks. No matter whether it is right or wrong, everyone is expressing their opinions. Some people were inspired by patriotism after watching it, and even wanted to kill terrorists...

Of course, criticism is not small.

Some of the Virgins that Dan Fehrman hates, accusing "American Sniper" of starting a bad starting point and provoking religious hatred.

Even those descendants of the Middle East did not stand up and speak. These white Americans with universal saints couldn't wait to jump out and point and draw in the world. It's really annoying.

But it's not entirely a bad thing.

As more people argue on the Internet, the already controversial movies occupy more media pages.

The biggest direct effect of various controversies is to attract more people to go to the film to find out. This phenomenon has appeared before in another film starring Matthew Horner, "Inception".

What's the result? "Inception" was a big success and won a box office of one billion dollars worldwide!

As a professional in the Hollywood film industry, Dan Fehrman knows very well that audience reputation has a great impact on the box office of a film. Controversy does not mean it is bad. Instead, it will have a greater free public relations effect than a film that no one cares about.

In addition, many people's evaluation of the film after watching it will directly affect their relatives, friends and families. As long as the discussion can be maintained, the North American box office of "American Sniper" will definitely not experience a cliff-like decline in the next few weeks. Instead, there may be continuous performance, which will help to finally achieve an excellent total box office.

Dan Fehrman thought of another thing and said, "The reputation and box office of this film both exploded, and it is in line with the current social and political situation. I think I can apply for next year's Oscar."

Kevin Teshura seemed to have some consideration and did not respond immediately.

"This is a good opportunity." Dan Fehrman thought Kevin Tessulha had concerns and immediately said, "The director of this film is Clint Eastwood. He is 82 years old, and it has been ten years since he won the Oscar last time! Audiences generally recognize him, and industry insiders also respect him. Should I give him a little golden man before he retires?"

No one can deny Clint Eastwood's past contribution, achievements and influence to Hollywood films.

"Clint Eastwood is not a problem." Kevin Tessulhara shook her head, "The real problem is Matthew."

He sighed, "Matthew Horner is not interested in Oscars, everyone knows this, and he is the producer of this film, we are just the publisher."

Dan Fehrman touched the back of his head, "I overlooked this."

Kevin Tessulhara quickly made a decision, "Putting the Oscar aside in advance, our current main work will continue to increase the publicity of "American Sniper" in order to get more box offices."

The promotional distribution fee paid in advance is the first deduction after the film's box office split. With the current box office trend of "American Sniper", these are not a problem at all, and then the box office. The higher the total box office of the film, the more Warner Bros. can get the distribution commission.

This kind of low-risk profit has always been the favorite of the six major Hollywood companies.

Working with Matthew Horner and his studio, the risks can be ignored.

The data that has been constantly feedback also confirms Kevin Tessulha's idea. With the arrival of Sunday, the box office statistics of "American Sniper" in North American theaters were also released.

After the public screening the next day, the war biopic video was awarded another $45.2 million, and the box office in North America has exceeded the $100 million mark in just two days!

More importantly, the film maintained an extremely stable box office trend.

Except for the box office ahead of Thursday, the box office on Saturday has not only not declined, but has increased slightly compared to Friday.

This is extremely rare for a film that hit the box office on the first day.

After two consecutive days of box office sales, starting from Sunday, the number of screen screens and rehearsals of "American Sniper" increased again.
Chapter completed!