San Diego, California, a small city famous for its comic exhibitions and military bases, fell asleep at midnight, with only a few theaters in the city still brightly lit and maintaining the hustle and bustle that is comparable to the daytime.

A pre-season screening of "American Sniper" just ended. David James, a first-tier market investigator from inemasore, appeared at the exit of the screening hall, prepared gifts and a small recorder. When he saw an audience member walking out of the exit, he immediately met.

After briefly explaining the purpose of the trip, he gave a small gift, and the movie fan who looked a little tough received the consultation happily.

"The film is very real. I have been to the battlefield in Afghanistan. The real war is actually like this. It is dull and cruel, especially in the city cleaning battle. Any inconspicuous corner may shoot a fatal bullet."

This tough movie fan is obviously a veteran and has a special agreement with "American Sniper". "And how to say Matthew Horner's performance, it's very simple. Most of the snipers I know are like he plays, hiding in a certain height, without words, but protecting the safety of his comrades."

He talked a little too much, "Matthew's professionalism is undoubtedly the same as a real soldier. His military literacy is very high."

David James nodded frequently and asked again, "Can you rate this movie?"

"Rate it to a, the battlefield is more realistic and cruel than this movie." The tough fan paused and raised a thumbs up, "Matthew Horner's performance is a! This is the most realistic sniper I have ever seen in the movie."

"Okay!" David James was about to continue to say this tough movie fan, and quickly said, "Thank you very much."

The tough movie fan nodded and left with a small gift.

Then, David James stopped a male movie fan in his twenties.

"Break their heads!" The male fan was a little radical. "It should kill everyone who dared to launch a terrorist attack on us like in the video!"

He left a score and quickly left.

David James is not surprised by this situation, because he himself is very angry at the terrorist attack in Benghazi. Why don’t those terrorists stop?

There are colleagues around me who say that only when these terrorists die will the world be stable.

Although David James felt that this statement was inappropriate, he still agreed very much. He was an American and would not consider the complex factors behind it.

The few movie fans I met later were relatively calm and gave the film a more objective evaluation.

An older movie fan said, "This movie, including Matthew's performance, is real and not artificial."

Another movie fan wearing glasses said, "Although the plot is not that earth-shaking, Matthew showed that as a soldier, in addition to requiring professional technology, it also requires strong inner support, and also reflects the cruelty and ruthlessness of war."

A female movie fan said, "The lens language is very attractive, and the psychological portrayal of soldiers is very detailed, showing the cruelty of war through all aspects and details."

The worst of these people gave American Sniper a score.

But more people are not so objective and calm. The consulate in Benghazi has just encountered a terrorist attack. Normal citizens of any country will be angry about this.

After David James finished the cinema investigation, he could clearly feel that "American Sniper" was very popular in the face of the patriotic enthusiasm inspired by the terrorist attacks.

Will patriotism create box office miracles?

As a front-line investigator in the film market, he understands these things. Hollywood uses various emotions to do marketing, which is a common method.

Of course, it's not just Hollywood.

David James was angry when he thought of Benghazi's terrorist attacks, but when he thought of Hollywood's marketing methods, he calmed down and used noble patriotism to do marketing. This was a bit too much.

But no matter how he thinks, it will not affect "American Sniper". No matter from any perspective, this film reveals signs of a big box office hit.

After finishing this part, David James came to the ticket sales office and happened to see the operation manager, so he came over to chat for a few words.

"The head office is very optimistic about the film Matthew Horner." The operation manager told David James. "Matthew Horner's film is popular, and it encountered the Benghazi terrorist attack. It is inevitable that "American Sniper" will be popular."

David James nodded slightly, "We have a similar judgment."

The operation manager also said, "The headquarters just issued a notice this afternoon. When "American Sniper" is fully released tomorrow, the number of screens screens in all theaters of Emperor Entertainment will increase by 10%.

"It's going to explode." David James made this judgment.

As another movie ended, he left the counter and went to the exit passage.

After the work of the night, David James returned to the car and quickly counted a series of data obtained from the field investigation tonight. Among the 55 people he surveyed, male audience accounted for the majority, reaching 61%, of which the proportion of those over 20 years old was as high as 85%, and the overall average score was a.

However, in a special group, the film has a huge reputation.

David James counted it and consulted a total of fifteen active or retired soldiers tonight, fourteen of them gave the highest score "a".

It is obvious that "American Sniper" has gained widespread recognition from the special group of soldiers.

In addition, David James also discovered something. From the number of active or retired soldiers in the consulting audience, the proportion of this special group is quite high.

There are so many veterans across the United States that if most of these people go to the theater to watch, they and their families alone can contribute hundreds of millions of dollars or even more box office to the film.

I can only say that the publicity of "American Sniper" is very targeted and it is clear where the main support group is.

The film has the selling point of Matthew Horner, the Liberians' assists, and the promotion and release are in place, David James can't think of a reason why "American Sniper" won't have a big box office.

The sudden burst of patriotism among American audiences is indeed surprising.

Of the 3,555 advanced games that began on Thursday night, "American Sniper" reached an average attendance rate of 60%, winning $13.2 million in one fell swoop.

This is the best early box office in September since the concept of the North American film market was born.

Matthew was really relieved when he got this data statistics. No matter how outstanding the previous estimates and statistics were, the actual box office numbers were the most realistic market reaction of the film. There were all kinds of movies that were optimistic before the release, but the box office was a big hit.

For an investor, nothing is more important than the revenue of the film.

In addition to box office data, Matthew also received a statistics, and major film critics rarely gave him good reviews to the film starring him.

In the past, since the films he starred in were all commercial films and focused on popcorn, he was of course too lazy to pay for the public relations of the film critics. Even when the film critics came to ask the film crew for their intentions, he refused.

The movies he starred in have never had a good reputation.

But the social situation is here, and most film critics will not be stupid.

Todd McCarthy, a column critic of the Hollywood Reporter, sang a hymn: Judging from the film "American Sniper", it's perfect for Clint Eastwood, and the film is essentially still the core of the Western Heroes. The whole film seems straightforward but makes people hold their breath. In addition, Matthew Horner presented his best performance so far, the climax of the dust storm gunfight is heart-wrenching.

The Los Angeles Times film critic Glenn HP posted a message saying: Clint Eastwood once again interpreted the United States with the spirit of cowboys. From the daily life to the daily life of the battlefield, it did not sharpen the dramatic conflict, did not want to talk about war heroes, nor did it deliberately poetize war trauma. It seemed that the simple cowboy spirit of childhood supported the hero's whole way.

The famous film critic David Bodwell directly praised: Matthew Horner has created a flesh-and-blood sniper character with excellent acting skills and military qualities.

Matthew remembers that he hasn't had a film critic say such good things about him in many years.

In fact, it is not difficult to see that the film critics are not stupid either. They can play with their skills that change their minds when they see the wind.

When facing the general social situation, you can only follow the trend. It is best not to go against the trend. The rolling social trend is not something that one person can fight against.

"American Sniper" has received a halo bonus from patriotism, and its popularity has increased more and more significantly.

Early on Friday morning, the number of screening theaters of "American Sniper" in North America rose to 4,355, setting a new record of opening theaters for R-level films.

According to normal circumstances, it is very difficult for an R-rated film to get more than 3,500 theaters due to the rating and audience. Not to mention 4,000 theaters, it is very difficult to get more than 3,500 theaters.

This war film finally received the same treatment as the first-line production of PG-13 among many North American commercial theaters under the dual effects of Matthew and patriotism.

"American Sniper" did not disappoint the theater owners, and this traditional North American film off-season brought a rare movie viewing craze.

Starting Friday morning, many theaters that show "American Sniper" ushered in the grand scene of the summer weekend. A surging crowd was waiting in the lobby. In areas where soldiers or veterans gathered, some theaters were also full.
Chapter completed!