Seeing the bidding getting higher and higher, P&G’s representatives decided to give up the competition for this advertisement. After all, they had already obtained a golden advertising space.

But Unilever is different. They need this ad, just as important as a fish need water.

In Yang Fei's impression, in the mid-1990s, the domestic daily chemical market did not have as fierce competition as it is today.

This big stage should belong to each winery.

The battle for CCTV's bidding kings was a war in the winery in the past few years, and the melee of VCD manufacturers in the next few years.

The winners of these kings have all declined or even destroyed without exception, and the speed of death is shorter than people imagined.

It is precisely because of this that the halo of King Biao instantly plummeted.

In 2001, Wahaha won the bid for only 22.11 million yuan.

Fortunately, Wahaha succeeded.

The halo of CCTV's king is back.

It was not until 2005 that daily chemical products became the hot spot. In addition to P&G becoming the new bidder with 380 million yuan, Longliqi's advertising investment also exceeded 100 million yuan.

However, these are all later stories.

The commercial market in this life has long changed the pattern because of Yang Fei's arrival.

Beautiful Daily Chemical has emerged as a new force. In just over two years, it has achieved the highest domestic market share of laundry detergent, which has greatly stimulated the development of the entire daily chemical industry. It has also caused international companies such as Procter & Gamble and Unilever to re-examine the Huaxia market and made a new layout.

The most direct consequence is that the competitive war between the daily chemical industry was directly advanced by ten years.

It can be said that Yang Fei's appearance directly gave birth to global competition in the daily chemical industry.

In any industry, when a brand suddenly achieves great success, it will inevitably trigger a wave of follow-up trends.

Wherever there is profit, there is capital.

There is no shortage of capitalists in the world. I don’t know how much capital there is in the world, just waiting for which industry to rise, and then it hits.

Yang Fei spent more than 30 million last year to win the bid king, while the white laundry detergent achieved great success. How could Procter & Gamble and Unilever sit still?

How can the big market of Huaxia Daily Chemical be fully established and occupied by a local brand?

Therefore, this year's battle between the bidding king and high-quality advertising resources is particularly fierce.

Unilever pursued him all the way, and soon raised him to 40 million with Jiebai.

Under the premise that the bidding king is only more than 70 million, other advertisements are already expensive.

Because the bidding king is not only an advertisement, it is also an honor, and it is the target of hype between the media and CCTV, and it can give many bonus points.

Although the time period of other advertisements is also good, they must not be compared with the King of Marks.

"It's OK." Yang Fei ordered calmly, "Don't argue."

Wei Xinyuan said in surprise: "Don't fight?"

The last advertisement was also given up when it was a critical moment.

Isn't this ad arguing?

What medicine is the boss selling in his gourd?

Yang Fei showed a mysterious smile, which was unpredictable.

Even Su Tong, who knows him best, cannot understand Yang Fei's magical operations today.

In front of so many people, Su Tong didn't ask too much, so he had to keep many questions in his heart.

Unilever's final offer was: "Four thousand one million!"

After Jiebai gave up, Unilever won the advertisement without any suspense.

In the eyes of the people on the scene, Jiebai could not withstand the pressing of Procter & Gamble and Unilever, and the price was raised too high, so he had to give up these two advertisements.

CCTV has regulations that there are no more than three advertisements in the same time period and in the same category.

There are already two daily chemical companies in the thirty seconds of advertising before the weather forecast: Biaowang Meisi Shampoo and Unilever.

In other words, among the next four advertisements, at most one daily chemical company can get advertisements.

Yang Fei did not participate in the next three advertisements, and Procter & Gamble and Unilever also stopped and were bid for by other manufacturers.

With the leading daily chemical giants, the entire advertising price has been raised, but relatively speaking, the advertising price behind this is far less than before.

When the last advertisement bid is reached, the number of people participating in the bidding will be relatively small.

Before others could bid, a loud voice suddenly sounded in the audience!

"Two thousand two million!"

Everyone looked at each other, but unexpectedly, the price of the sixth advertisement was directly raised to 22 million!

The one who called out this price was no one else, it was Yang Fei!

He took the sign from Wei Xinyuan, raised it up, and repeated it again: "Beautiful Daily Chemical Factory, White Natural Soap Powder, bid 22 million!"

His arrogant aura and his demeanor that swept across thousands of troops instantly shocked everyone.

After Yang Fei made a offer, he glanced at the audience with a look of everything, and then looked ahead calmly.

His glance was very obvious: "If you have a talent, come and bid!"

The audience suddenly became quiet.

The strength of the white laundry detergent before made everyone feel scared.

If you bid tens of millions of dollars, no matter how much you pay, he will follow the attitude to the end. The most important point is that if you follow the price, what if Yang Fei suddenly stops following the price as the previous bidding? Then put you at a high price and can't get it down, so you can only pay more money to buy advertisements.

So, everyone in the audience was pondering and thinking, should you follow me?

Do you have the strength to compete with Yang Fei?

Also, is this last five-second advertisement worth tens of millions?

With these tens of millions and you can buy a lot of advertising positions during other periods.

Just as everyone was hesitating, the host shouted: "Two million, the first time!"

The host looked at the entrepreneurs in the audience looking forward to it.

Unfortunately, no one followed.

Everyone, look at me, look at you, and think that other people will follow you.

Such a good advertising space, those big companies are not competing?

Those ambitious small businesses don't compete?

The host shouted: "Two million, the second time!"

After shouting, the host glanced at the audience with hope.

However, he was disappointed.

Everyone is waiting for the bid from others!

However, no one in the audience bid to compete!

This is a very strange aura.

Only Yang Fei, who possesses the king's style, can control it!

In this aura, other companies actually lost their voices!

"Two thousand, two million, third, time!"

The host finally announced the result: "Congratulations to Jiebai Natural Soap Powder for successfully obtaining this advertising right!"

Time seemed to condense at this moment.

Everyone realized that Yang Fei actually took only 22 million to win a five-second advertisement second only to the King of Biao!

"Ah?" The audience was in an uproar.

Everyone was talking and asked: "What happened just now? Why no one bids? Didn't this give Yang Fei a cheap advertisement?"

"That's right, his bidding king and this advertisement combined, it's less than 100 million!"

"United Liver spent more than 40 million in a five-second advertisement, almost half of Yang Fei's! It's not the king of the label!"

Everyone suddenly realized that Yang Fei’s previous tricks were all tricks!

What Yang Fei really wants is actually this advertisement!

"Yang Fei is so awesome! He is playing with this trick!" The senior executive of Procter and Gamble said infinitely.
Chapter completed!