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Chapter 606 Bidding, imposing like a rainbow

Yang Fei returned to the venue and continued to participate in the subsequent advertising bidding as if nothing had happened.

Most of the subsequent advertisements use the explicit bidding method, that is, the bidding model.

When Yang Fei sat down, he was conducting a time advertisement at 7:00 pm.

This is a time period that is no less than the King's Advertising.

However, many people in China do not watch the news broadcast, but will definitely listen to weather forecasts, especially those who work in the weather, as well as farmers, who pay more attention to the weather than to the news.

In this era when information is not very smooth, CCTV's weather forecast has become the most effective means for people to obtain future weather and the most accurate authority.

Many families watch TV series on other TV stations when broadcasting news, but when it is almost 7:30, they will cut in to wait for the weather forecast, for fear of missing it.

This habit has been maintained by many families over twenty years.

The host of weather forecasts is often a hot topic among Chinese people.

The beautiful host wearing a short skirt, charming hair, beautiful and elegant and dignified appearance has become an indelible and beautiful memory of a generation.

Therefore, the value of the king is still irreplaceable.

Companies that missed the betting king can only compete for other advertising periods.

The time advertisement at 7 pm has also become the target of everyone's competition.

Generally speaking, these prime time advertisements are one-third to half of the advertisements of the King.

When Yang Fei came in, the price had already competed to more than 18 million.

To be honest, more than 10 million advertisements are already very expensive.

Many companies probably can’t even afford the advertising fee, but they just blindly gambling, just taking out a year’s profit, betting on the effect of an advertisement, and if they succeed, they will make a big brand, and if they fail, they will lose money and make a lot of money.

Yang Fei ordered Su Tong and Wei Xinyuan to get this hourly advertisement.

Wei Xinyuan is responsible for raising the sign.

No matter how much other people quoted, Wei Xinyuan just held the sign calmly.

The firmness shown by white laundry detergent surprised other companies secretly, and many less competitive companies automatically chose to withdraw.

Joke, can you compete with the Biaowang company without any strength?

The price quickly rose by 20 million.

The remaining bidders are all big companies.

After losing the bidding king, Procter & Gamble and Unilever naturally insisted on this gold advertisement, and the price was raised by them.

What surprised everyone was that the white laundry detergent was holding signs!

Could it be that Yang Fei is crazy?

It’s not enough for you to win the bid?

Do you still need to win the 7pm time advertisement?

You have money, so you can't spend it like this, right?

Could it be that all the money you earn will be given to CCTV?

"Boss, are you still going to continue? It's 25 million!" said the Procter and Gamble representative in a low voice, "I see the white washing powder, and I have no intention of giving up at all. I raise the card without hesitation."

"Haha, keep following!"

"Mad, Yang Fei wants to monopolize CCTV's advertising resources, right?"

"Yes, that's what he thought. We wanted to monopolize high-quality advertising resources, and he thought of this too!"

At the same time, Unilever's representatives were also discussing:

"If we can't get good advertising resources, our sales next year will be a problem. Keep following!"

"Why not get a five-second advertisement for the queen? That's all that much money."

"No matter what, compete for this first!"

As a result, prices soared.

Near the 30 million barrier!

Yang Fei said in a deep voice: "Directly offer 30 million!"

Wei Xinyuan hesitated slightly, without asking a word, then raised the sign and shouted loudly: "Thirty million!"

The atmosphere of the venue was like a lit powder barrel.

Everyone gave Yang Fei a strange look.

This guy is so rich!

I just won a bid and spent tens of millions to compete for a prime time advertisement!

If this is an ordinary company, where can I afford it?

These two advertisements combined will cost 100 million yuan!

How much money does Yang Fei have to make in a year to afford this huge advertising fee?

The unremitting momentum of white laundry detergent scared away other companies.

Only Procter & Gamble and Unilever are still continuing.

"It's 31 million!" Su Tong's voice trembled, "Yang Fei, this advertisement is really not worth so much money. It's better to spend it on other aspects."

Yang Fei calmly said: "Add another million!"

The people sitting next to him looked at each other when they heard Yang Fei's words.

One million, one million hike!

Such a large number is as casual as Yang Fei said, just like saying one hundred yuan or two hundred yuan!

Wei Xinyuan had long been familiar with the boss's temper, and he had never let go of what he wanted.

So, he raised the sign without hesitation.

Procter & Gamble and United Nations League continue to follow.

This is a place of competition for large companies!

Small businesses can only stand aside and be a buzzing audience.

When the Procter and Gambler raised his hand, he was already very hesitant. Every time he raised his hand, he had to consult the boss's meaning first.

The boss's face was not as firm as before.

More than 30 million!

However, the top line has not yet reached.

"Continue! If you reach 35 million, don't follow!"

"Boss, it's really not worth buying this ad for 35 million yuan."

"I know it's not cost-effective, but this is an advertising investment, and it is a necessary means to maintain the brand's continued attention! Especially next year, it is particularly important for us. Meisi Shampoo has won the bidding king. If our Hypos, if we can't even get this advertisement, how can we compete with Meisi Shampoo?"

"Yang Fei just had this idea, so he used several brands to occupy these advertising positions!"

"I guess they will not plan to make money next year. They only plan to make their brand reputation first through advertising wars. Even if they lose money, they must start the brand first! We must never let them do what they want! Moreover, even if we don't want this advertisement, we must raise the price and not let them succeed so easily!"

"Yes, raising the price will make Yang Fei suffer a loss!"

On this issue, the ideas represented by Unilever are surprisingly consistent with those represented by Procter & Gamble.

The happiest thing in the audience was Ms. Tan.

The higher the advertising bidding, the higher the profits of CCTV!

Even if the bid reaches 50 million, CCTV is the biggest winner.

Ms. Tan looked at Yang Fei.

Yang Fei also happened to look at her.

The two of them smiled tacitly.

Ms. Tan compared him a gesture, a gesture that only Yang Fei could understand.

Yang Fei nodded, indicating that he was responsible.

The bidding was hot again, and the three major daily chemical manufacturers were stalking.

"Three thousand five million!" P&G representative shouted out the latest bid.

The audience was silent and were stunned by the bid that was louder than the price!

Domestic companies are crazy about advertising.

And behind this madness is the infinite desire for success!

Everyone is waiting for the price increase of white laundry detergent!

The boss of Procter and Gamble said in a deep voice: "If they increase the price, we will give up! This price is too high. We will raise the price to this high. If Yang Fei wants to be a sucker, let him be the one!"

However, what surprised everyone was that Wei Xinyuan had not raised his sign for a long time.

Did you give up on the white laundry detergent?
Chapter completed!
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