When building a business, of course, you must first develop technology and process formulas and produce qualified and excellent products.

But this is just the most basic business.

At this point, you can only say that you are the director of a factory, but you are not an entrepreneur.

Entrepreneurs must also be able to operate, market, employ people, integrate resources, fight business wars, and be able to cope with mergers and acquisitions and crushing of large companies.

The huge sales volume of the press conference was exchanged for discount promotions.

Yang Fei was not smart and did not have any blind optimism or confidence.

Procter & Gamble and Unilever have both fought with Yang Fei.

The former is in the field of laundry detergent, while the latter is in the toothpaste market.

Fortunately, Yang Fei won these two wars.

But P&G’s real private place is the shampoo market.

Where can P&G, which has unified the shampoo industry, allow other brands to come and grab food?

As soon as Meili Daily Chemical Factory released its new products, samples of various categories of Meisi Brand were placed on the desks of P&G's high-rise offices.

Whether in terms of packaging, appearance design, Meisi Shampoo reveals a strong sense of fashion.

The bottle body of Meisi Shampoo has changed the unchanging rectangular rectangular body of domestic shampoos and has become diverse. It has a slim waist and a round bottle body. It has a streamlined design, a round feel, and a bottle cap design that can squeeze out liquid without opening the lid, which makes people shine.

When consumers see such product technology design, their first impression is that this is a very attentive product.

Procter & Gamble's senior management also feels like this.

At the same time, they realized that this was a very strong opponent!

You can tell by looking at the product that this opponent is very careful in making shampoo.

Manufacturers who can design bottles as works of art must not be underestimated!

They unscrewed the cap again, poured out some shampoo, put it in the palm of their hands, rub it gently, and then put it under their nose to smell it.

Fragrance, pleasant.

The boss directly applied Meisi shampoo to his hair.

Just when everyone was shocked, the boss had already started rubbing his hands, mixing the shampoo with his hair, completely ignoring his image.

"Boss, what are you doing?" the secretary asked in a low voice, "If you want to wash your hair, go back and wash it."

"I want to see how this shampoo is like putting it on my hair." The boss waved his hand, and after a while, he said, "It's refreshing, without greasy feeling, and the scalp is very comfortable."

Everyone looked at him in shock.

The boss didn't care about his messy hairstyle and said in a deep voice: "Only by knowing yourself and your enemy can you win every battle. I have been paying attention to the movements of the beautiful daily chemical factory. They were developing shampoos and shower gels last year. I have asked through multiple channels, but I have not heard any useful news. They blocked the technology and formulas thoroughly. It can be seen that they are very advanced and cautious in managing commercial secrets."

"Boss, Meili Daily Chemical is a laundry detergent factory. They are jealous of our interests. They think of getting a piece of the shampoo field. That is because they made a mistake in their wishful thinking. Almost all local shampoo companies in China have been acquired, and the once glorious brands have disappeared. This Meisi, haha, is just a cannon fodder." A vice president picked up Meisi shampoo contemptuously and said disdainfully, "The bottle is made very beautiful. I suggest that they switch to a plastic factory to produce bottles. We can purchase it!"

"Hahaha!" Everyone laughed out loud after hearing his cold joke.

The boss pulled the corner of his mouth: "Don't forget how our laundry detergent was defeated by others! Do I need to talk more about the principle that arrogance will lead to defeat in a noble army?"

"That's because they seized the initiative. It's too late for us to introduce the laundry detergent brand! If we introduce Tide laundry detergent while introducing the Haifeis shampoo, then will there be a white portion in the Chinese laundry detergent market now?"

"What is the mystery? How did Unilever's mystery fail? And Chinese toothpaste! How did it fall into Yang Fei's hands? Have you never thought about it in depth? Don't underestimate Yang Fei. His business strategy is far more than everyone here."

The boss's words made the vice presidents unhappy.

"Isn't it just a young man who is just a fledgling boy? He is still studying! How much can he get? When it comes to business operations and business wars, how can he be our opponent? Any price war can make him disappear!"

"Disappeared? You forgot again that last year's war was finally won."

“…”

"Okay, you are all very outstanding talents, but we must not underestimate this emerging brand! You must know that white laundry detergent is still broadcast on CCTV's bidding advertising section! This is a great bonus to their series of products."

"Boss, I have a suggestion. It's time for CCTV's advertising bidding. We must win the bidding king this year. The white laundry detergent won the bidding king. In the past year, we have achieved rapid development. The market share of natural soap powder in cities has accounted for 80%. The general powder market in rural areas is almost all the world of white laundry detergent. Whether it is convenience stores in small towns or convenience stores in rural areas, they sell white powder detergent. This is thanks to the bonus points of the bidding king's advertising."

"Get the bid king?" the boss pondered, "It was more than 30 million last year. How much will it be this year?"

"We will take out 50 million to smash the bidding king! We will definitely get it."

"Fifty million?" The boss shook his head, "Maybe you don't know. I heard the rumor of the wind. This year's bidding king, if there is no 60 million, don't think about it."

"Sixty million? That's sixty million! If the advertisement is continued, the benefits will naturally come out, and you can make a profit soon. White washing powder will definitely make more than 60 million!"

"Whether you win the bid or not, this is a commercial secret. You can't talk nonsense outside. The group has its own strategy in advertising. With such a large budget, even if we can't make the decision. I'll report to the above first and see the situation."

"Boss, we are bound to win the bid next year! Think about it, Yang Fei chose to release new products during this period. Isn't this obvious. He intends to compete for the bid next year and to advertise shampoo? If Yang Fei really gets his wish, then next year's shampoo market will become the world of the Yang family."

"It's not that serious." The boss said with a far-sighted approach, "We have operated the shampoo market in China for seven or eight years. Now, major shopping malls, dealers, and convenience stores are selling our products. As long as we monopolize the terminal sales market, no matter how happy the advertisements of Meisi are, the effect will not be better than washing powder."

"The market is in our hands, but Yang Fei also has his own sales channels. I heard that they are going to hold a dealer conference again. This year's dealer conference, Meili Daily Chemical, was obviously held in advance, and it must be for the sales layout of shampoo and shower gel."

"I know." The boss touched his hair, looked at the palm of his palm, and said in surprise, "I actually have dandruff. I need this shampoo. After rubbing it, I washed my hair dandruff."
Chapter completed!