After the shampoo and shower gel at the press conference were snapped up, citizens flocked to Liuliu Supermarket and "looted" all the inventory on the supermarket containers.

With enough preparation and momentum in the early stage, Yang Yuying's star effect, the reputation accumulated by the white brand and the beautiful daily chemical factory made Meisi shampoo and cleansing shower gel popular among consumers as soon as it was launched.

Citizens who did not get the promotional products protested on the spot. What you said was not capped, so why should sales be restricted?

Yang Fei urgently transferred fifty tons of freight to come for emergency response.

Fortunately, the factory was opened in Beijing and transported it quickly.

Fifty tons of freight arrived at the scene, it was already noon. Yang Fei found that there were more people on the scene than when the press conference was held in the morning.

After many people bought promotional products, they went home and brought all the neighbors in the yard and alleys over.

The rush to buy once paralyzed the on-site sales work of Beautiful Daily Chemical!

Even if Yang Fei was prepared, he would not have thought that the citizens had such fanatical enthusiasm, such strong demand and purchasing power!

He really wants to tell everyone: This is just a small promotion, and it’s not like I’ll stop selling it in the future. Why are you doing so urgently?

People like to join in the fun.

Seeing that everyone is buying, people who didn’t want to buy it will pay for a bottle, for fear of missing out on “the biggest discount in history” and “the greatest shampoo product”.

Citizens who bought a bottle of shampoo or shower gel saw that others had bought three or five bottles, so they began to regret whether they had bought less and could not buy such cheap things in the future? So they continued to queue up and start a new round of purchases.

The wine is fragrant and you are afraid of the deep alley. If the product is done well, you have to promote it well!

Looking at the lively shopping scene, Yang Fei mobilized most of the security guards in the mall to maintain order, fearing that there would be crowded and stampede accidents.

After the press conference, the college student debate officially started and the talent performance officially started.

Because it was the first day, in order to attract citizens, Yang Fei specially arranged the most exciting singing and dancing program today, which was equivalent to holding a celebration.

Usually, Yang Fei holds a new product launch conference and opening ceremony, and the cost is hundreds of thousands.

The total cost of holding these two competitions is only hundreds of thousands, but the popularity can last for several months!

"Mr. Yang, congratulations, the product is very popular!" Yang Yuying stood beside Yang Fei and smiled happily, "It will definitely be a big seller."

Yang Fei smiled slightly: "Thank you, it is your pure and elegant long hair that is deeply rooted in people's hearts. People believe in you, so they believe in our products."

Yang Yuying covered her mouth gently and smiled: "How can I have such a great influence? Your products are better. I have been trying your shampoo for a while, and I think it is no worse than Procter & Gamble's products."

Yang Fei said: "It seems that our products are not good enough, because if they are good enough, you will say that our products are better than Procter & Gamble, not that they are not worse than theirs."

Yang Yuying smiled brightly: "Mr. Yang, you are so good at speaking, I can't tell you."

Yang Fei said: "There will be a celebration banquet tonight, and Miss Yang must attend."

Yang Yuying said: "I am now your contracted artist. You are my boss. If you ask me to participate, of course I want to participate."

She looked at the performance on the stage and said, "All these are college students? The performance is so good. Unfortunately, only college students can participate. If people from all over the country can participate, that wouldn't it be better? In fact, there are many talented people in the folk. They work hard and have talent, but they lack an opportunity and a platform to shine, and they can only be unknown."

Yang Fei said: "It's rare that you have such a mind and idea."

Yang Yuying flirted with her hair that was splattered by the wind: "I am also a grassroots person. If it weren't for my chances, I might just be a working girl from a certain factory."

Yang Fei said: "Huayi Company needs artists. I am planning to prepare for a national artist and singer selection competition. Otherwise, I would like to invite you to be the general judge?"

Yang Yuying pointed at her nose: "What am I? Of course, when will it be held?"

Yang Fei said: "This cannot be done just by wanting it. You have to get approval from the relevant departments."

He just had this idea, but he was not in a hurry to implement it.

There is still a way to go for the national entertainment in China. Only when everyone's concepts have changed, holding such an event can be natural, otherwise it will only lead to criticism and exclusion.

Yang Yuying said: "Give grassroots a stage and they will give you a surprise."

Yang Fei said: "As long as you can choose another singer like you, it will be successful."

Meili Daily Chemical has released new products in a high-profile manner, announcing its entry into the field of shampoo and shower gel.

The shampoo field has always been the base of P&G.

Over the past 180 years, the competitive barriers carefully built by P&G in traditional media and hypermarkets have become increasingly higher and higher, as indestructible as the "Magino Line of Defense". Few people dare to launch a frontal attack on it.

In the era of mass marketing, Procter & Gamble cut off the challenger's ascending channel by establishing a monopoly position in media and stores.

The new products of beautiful daily chemicals have built a beautiful new world!

If you want to enter the shampoo market, you must face your strong competitor Procter & Gamble.

The rush to buy on the press conference did not make Yang Fei confused.

He deeply knew that the real sales war was after the press conference.

In the former battle for the laundry detergent market, Procter & Gamble lost to Meili Daily Chemical.

But it does not mean that Yang Fei has defeated Procter & Gamble.

Even in the laundry detergent market, P&G still has a place with its strong marketing methods and brand influence.

Now, let’s review the development history of the domestic shampoo market!

In terms of shampoo products, domestic budding brands include Mengsi, Fenghua and Meijiajing, which brought Chinese people out of the history of washing hair with soap. However, the brands at this time were still very immature and for a long time.

However, domestic products are basically based on a single low price and low grade. The so-called brand is just the name of a product or enterprise, and it is difficult to meet the needs of people's living consumption standards that have been greatly improved.

In the late 1980s, joint venture brands entered the country and quickly unified the world and dominated the world.

With the entry of international brands such as Procter & Gamble, Unilever, and German Wiener as the main feature, the domestic mid-to-high-end market, which is almost blank, rapidly expands. my country's shampoo has begun to have a real brand, and the shampoo market has also matured. At the same time, domestic brands have gradually shrunk, and the US-Gajing was even incorporated by the US Johnson.

In August 1988, Procter & Gamble (p&g) Group of the United States invested 10 million US dollars in the first phase to establish Huacheng Procter & Gamble Co., Ltd. The Haysie Shampoo, which launched the "dandruff without trace, hair outstanding", was priced more than 4 times that of domestic shampoos, but its high-quality image, novel packaging, and unprecedented domestic advertising offensive, quickly captured the hearts of consumers, and its sales exceeded 100 million yuan in 1989.

In 1990, Procter & Gamble successively launched two shampoo brands, "Piao Rou" and "Pantei". Each brand has extended 4 to 6 varieties, giving the Chinese people who are used to using a single variety of shampoos room to choose calmly.

In addition, Rex, Xia Shilin, a subsidiary of global daily chemical giant Unilever, and Shifen, the Japanese Kao, also gained a place with their strong strength, following the Three Musketeers.

When Yang Fei released the Silk Shampoo in a high-profile manner, the senior executives of P&G were already eyeing this former rival.

Can Yang Fei successfully break through P&G's impeccable "Maginot Line" and sell the products to consumers?
Chapter completed!