The third point that Yang Fei wants to talk about is also the most important point of brand development, which is to win awards and certifications.

"Toothpaste is different from other daily chemicals. It acts directly on the inside of the human oral cavity. Generally, people will not pay much attention to things that touch the skin, but the requirements for products entering the mouth will be increased."

"If our products can be recognized by the World Professional Dental Technology Association, it will improve the credibility and reputation of this brand. Consumers, especially foreign consumers, will be more willing to pay for it."

"The most well-known dental associations in the world include FDI, which is the World Dental Alliance, which is the longest-standing world dental organization in the world and has the most member states. There is also an ID, the International Dental College, headquartered in the United States, and is one of the internationally renowned dental medicine organizations, committed to promoting the development of dental medical care, teaching, scientific research, management and other undertakings. In addition, there are the International Dental Association and the International Dental Academy. If one or more of these certifications is obtained, it is extremely beneficial to the development of toothpaste products and is easier to be recognized and purchased by foreign consumers."

"In addition, there are trophys such as the Gold Award at the International Expo. If you can get one, you will get a lot of points. Consumers can only use these certifications and trophys to determine the quality of toothpaste through these certifications and trophys."

"In addition, we cannot relax our publicity in China. We must establish a responsible and technical corporate image. This requires some public welfare activities in China."

"Public welfare activities seem to be free, but in fact they are also a means of publicity. The free advertising effect and huge word-of-mouth feedback can increase the popularity of our brand, let more people know our brand and recognize our brand."

"We can take the initiative to attack this type of activity, contact the Department of Disease Control of the Ministry of Health, cooperate with it, and carry out activities with oral health education as the main content in major provinces, cities and districts across the country. We can give a high-end name, such as the 'Chinese Oral Health Promotion Plan'..."

Yang Fei talked freely and had in-depth communication and discussion with Ma Xiangyang on how to develop the brand of Chinese toothpaste.

Ma Xiangyang was very excited when he heard Yang Fei's words, as if he opened a window in front of him, allowing him to see completely different brand operations and operations. He was like a rookie who had obtained martial arts secrets, excited and felt that he could die in the morning and night.

"No wonder you can be so successful. In just a few months, you have transformed the white brand into a leading sales brand! Others say that you are a lucky rich man, but I know you rely on your strength and mind!" Ma Xiangyang rubbed his hands, respectfully like a primary school student.

Yang Fei smiled and said, "Mr. Ma is modest. Several brands of your White Cat Company are all well-managed and are textbooks worth learning from by our younger generations."

Ma Xiangyang said: "I dare not behave. We are old and have an outdated mind and cannot keep up with the development needs of the times."

Yang Fei said: "Innovation and development are closely linked. Development cannot be separated from innovation. Innovation can drive development. Before winning awards and certification, we must first upgrade the brand content, that is, innovation. With the current scientific research strength of the Chinese Toothpaste Factory, it is not enough to support this innovation. Therefore, we must find more powerful scientific research institutions to cooperate."

Ma Xiangyang said: "Fuda Medical College is good. Their clinical medicine discipline is at the top in China. It was formerly the clinical medicine major of Shanghai Medical University. Jiaotong University's stomatology medicine is a national key secondary discipline, a national characteristic major, and a top-ranked national category. Both universities are in this city for easy communication."

Yang Fei pondered: "The scientific research of toothpaste is a complex system project, an internationally renowned brand, and it will have more than a dozen or even dozens of scientific research institutes. I mean, it will carry out strategic cooperation with Fuda and Jiaotong University at the same time."

Ma Xiangyang said: "Boss Yang, you are indeed a generous person. When you speak and act, you all have a grand world view and a global perspective. You always look at the problem from a global perspective. This alone makes me feel inferior to you."

Yang Fei will rush back to the Southern Province to attend the commendation meeting of outstanding entrepreneurs on March 15th. In Shanghai, time is limited. After signing the contract, he rushed to Fuda and Jiaotong University the next day to contact cooperation.

At No. 220 Handan Road near Wujiaochang, Yangpu District, Yang Fei walked into the main campus of Fudan.

The word Fudan is selected from the famous line "The sun and the moon are shining brightly, and the sun and the moon are bright, and the sun and the Fudan are bright" in "The Great Biography of Shangshu·The Biography of Yu Xia", which is intended to "improve self-improvement and revival of China", which embodies the desire of intellectuals at that time to run schools independently and educate the country.

There are towering teaching buildings here, and large lawns with green grass, surrounded by trees, and garden landscapes with great Jiangnan characteristics such as Yanyuan and Xiyuan, which are more like a beautiful park.

The weather was sunny, and groups of students were basking in comfortably, playing guitars and singing. There were also Fudan students who rushed to the teaching building to class, as well as couples who made appointments under the tree, filled with the atmosphere of youth and romance everywhere.

The Guanghua Tower, which was famous in later generations, has not been built yet, so the unique wind tunnel wonders cannot be appreciated.

Yang Fei walked towards the office building.

Saho Asami followed him and said, "Boss, I have contacted the vice president of Fuda University and communicated with him first. He is looking forward to working with us."

Yang Fei nodded. He has always been steady and cautious in his work. He cooperated with three schools at the same time to distribute relevant technologies to them for research and development. This is conducive to the confidentiality of formula and process technology, and also to the improvement of process and formula technology.

As the saying goes, one person has a short mind, two people have a long mind, and three cobblers are better than Zhuge Liang.

He also plans to divide the research and development of the new toothpaste formula technology into three universities. In addition to Fuda and Jiaotong University, he has previously contacted Ning Guoqing and Peking University Medical College and will also cooperate with them in a joint manner.

Yang Fei now has three toothpaste brands, one is China Toothpaste, one is white toothpaste, and the other is snow toothpaste, which will cover all high, medium and low markets.

Toothpaste has become Yang Fei's pioneer in entering the field of personal care and care. He must take this position!

Yang Fei was thinking about it when he suddenly saw a girl with long hair sitting on the bench under the tree in front of him. She was holding a book and reading it carefully. From time to time, she picked up her hair that was blown by the east wind, and a leaf slowly fell on her hair.

This scene is so beautiful and touching.

Yang Fei walked over, gently picked up the leaves on her black hair, and smiled and said, "The red leaves in the forest are about to be gone, and the lotus is naturally decorated with autumn screens."
Chapter completed!