This is how you get along with Yang Fei. He can always resolve your embarrassment in just a few words.

In the afternoon, Yang Fei held a meeting to discuss the 2001 advertising plan.

Yang Fei presided over the meeting.

The meeting set the tone of publicity, and in the first half of the year, we will launch a promotional offensive for the Little Nurse brand and the promotion of the beautiful online mall.

In terms of skin care products, Meili Group uses the cardamom brand as its main high-end brand and the small nurse focuses on the mid- and low-end market.

Yang Fei emphasized at the meeting that the mid- and low-end markets are mainly third-tier and fourth-tier cities, as well as township markets.

"The smaller the people in the place, the more they believe in CCTV's advertising, especially the advertising period before and after the news broadcast, which is the most watched. For this reason, we must win the bidding king this year and launch the brand of Little Nurse!"

"Now the Internet is becoming more and more developed. With the popularity of Internet cafes, our country's netizens are growing rapidly. Therefore, in addition to paying attention to the competition for advertising in traditional media, we must also strengthen the delivery of online media advertising."

"The advertising delivery in the year 2001 was carried out independently by each sub-group. Here, I have formulated a major advertising delivery plan. Under the guidance of this plan, each sub-group has acquired advertising resources from various media."

"What advertisements do we want to get? This is the company's commercial secret and is listed as a first-level secret. Please don't spread it at will."

Regarding advertising, Yang Fei talked about it for more than an hour.

This meeting was a relatively long meeting.

After talking about the advertising matters, Yang Fei put his hands on the edge of his desk and said, "Everyone has read the group's third quarter sales report? Our series of products such as Jiebai and Meisi have increased overall sales, but!"

He raised the volume and attracted everyone's attention and continued:

"I looked at the statistics table and found that the problem was very serious. Our growth was in cities, which was also the growth of the overall domestic consumption, so it brought us good news. However, our sales in towns have declined."

The bosses below whispered for a while.

Yang Fei said: "Don't forget the fundamentals! Where is our place of prosperity? In the countryside! We are walking the road that surrounds the city in the countryside. Even now, the sales share of townships is still very large!"

Wei Xinyuan raised his hand to speak.

"Boss, the sales of townships have declined. This is a fact. I have long realized this problem."

Yang Fei nodded and said, "So, have you found the reason? Have you ever thought about a countermeasure?"

Wei Xinyuan said: "Now the development of townships is very fast, and small supermarkets are gradually rising. People in townships used to buy daily necessities at convenience stores, but now they start buying in supermarkets."

Yang Fei said: "What do you mean is that the emergence of township supermarkets has dispersed the purchase traffic?"

Wei Xinyuan said: "Yes. In the past, our products occupied the main shelves of almost all the convenience stores, and with the high prices and low prices, they were very popular among fellow villagers. Now that the addition of supermarkets has become more abundant, the goods on the shelves have become more abundant. Supermarkets will not mainly promote our products, but treat them equally and place all daily chemical products on the shelves for consumers to choose."

Yang Fei said: "As long as we move into their supermarkets, I believe the sales volume of our products will not be too bad, right?"

Wei Xinyuan said: "It won't be too bad, but it won't be much better. People in the village buy daily chemical products, first, look at the price, second, look at the price, and third, look at the price. They have no loyalty to the brand."

Yang Fei pondered and said, "Mr. Wei, is there any countermeasure?"

Wei Xinyuan said: "There are small supermarkets in the townships and limited venues. Even if we want to build display cabinets or do promotions, it is difficult. The only thing we can do is to have more advantages in price. In addition, the products used to be best-selling, thanks to the halo of the king's advertising for several consecutive years. Now this halo has disappeared, and rural consumers will also be bored with the old."

Yang Fei said: "Mr. Wei's analysis and summary are very well-established. This is an important difficulty we are facing at present. Dear bosses, use your brain and think of solutions!"

Lao Yan said: "We can discuss cooperation with various supermarkets. We can return them a certain amount of profits to sell every month."

Yang Fei said: "Rebate! This is a cliché method, but I have to say that this is an extremely useful method. Is there any other way? Jiang Wen, tell me."

Jiang Wendao: "It's still a matter of popularity. We should pay attention to and increase the delivery of township advertisements."

Wei Xinyuan said: "Most township consumers do not recognize brands. Whether it is white or beautiful silk, or Haifei silk, or Tide, are the same for them."

Jiang Wendao: "I really don't know much about the situation in the township. Since township consumers pay the most attention to price, we will launch a product with a higher cost performance."

Yang Fei said: "Well, this is also an idea. Is there a faster way to increase popularity and sales? The biggest thing we need with the least money is the golden idea we need."

The bosses were talking.

Yang Fei said: "I have an idea."

When everyone heard this, they stopped discussing and listened to the boss.

Yang Fei said: "Make an advertising sign! In the name of Meili Group, we cooperate with major supermarkets across the country. Not only from towns, but also from cities, whether chains or individuals, we can negotiate with them and come up with a cooperation model."

"Advertising sign?" everyone said, "How to do this?"

Yang Fei said: "Any store requires a sign, right? If it is a self-employed person, then we will help them make signs for free. The store name of the sign is used, but we will print our advertisements on the sign!"

"Huh!"

"Wow!"

"Good idea!"

"The boss's move is really amazing!"

“…”

Yang Fei said: "A light box signboard costs between 200 and 1,000 yuan. For individual supermarkets, they can save a considerable amount of money. I think they are willing to do this cooperation model. As long as the store does not collapse, a signboard can be used for several years, spend a few hundred yuan, and advertise for a few years. I think it is very cost-effective."

Wei Xinyuan asked: "What if it is Lianshu Shangshang? They have their own unified signboard, and I am afraid they won't agree with our approach."

Yang Fei said: "This is also simple. We can talk to them about cooperation, that is, use their signboards as advertising carriers. We place advertisements on their signboards and negotiate fees. If you really don't agree, then forget it, you can't force it!"

Jiang Wendao: "Shanghai usually has freezers, right? We can advertise on their freezers, which is also a promotional strategy. In addition, the supermarket card can also be advertised. Also, even if you cannot launch large-scale promotional activities, add some small promotional pop advertisements next to our products, right?"
Chapter completed!