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Chapter 1074 Half a month, a loss of 15 million US dollars!

Ning Xin smiled with a pursed lips and said, "In the countryside, villagers are very taboo about pure white things. Only by doing white weddings can they use pure white things."

Yang Fei said: "Yes, this is a taboo! White and black are simple designs and environmentally friendly in the eyes of urban people. But whether the villagers buy or not, I think it will be clear soon. The most important thing is that our laundry detergent can be carried by hand, while P&G has no handle holes!"

Ning Xin said: "When the villagers went to the street market to go to the market, they bought laundry detergent. Most of them did not have shopping carts or shopping bags. Whoever took it away would take them away."

Yang Fei said: "Well, this design seems small, but in fact the details determine success or failure!"

Ning Xin said: "What about the quality of their laundry detergent? Is there any problem?"

Yang Fei said: "There is a faint fragrance, and the quality should be not much different from ours. After all, this is the first batch of products used by P&G to market. If the quality is too low, then you will not be able to make it."

This time, Procter & Gamble made up its mind to seize rural territory with Yang Fei.

Their distribution speed is so fast that it makes people unable to react.

Almost overnight, P&G's Tide laundry detergent was placed at various convenience stores in the township.

In a market in a town, a rural aunt went to the market and sold out two chickens and three ducks she raised. She bought half a pound of pork and bought a handful of paper candy that her son likes to eat the most. When she was about to return to the village, she suddenly remembered that her own washing powder had been used up the day before yesterday. She walked into the convenience store as usual and found the little girl with a cute smiling face in the old place at the counter. She put her finger into the carrying hole and lifted it lightly.

At this time, the store owner smiled and walked over: "Aunt San, are you buying laundry detergent? Try this? New goods, big brands, Procter & Gamble, American goods, the same price as the white one, only sells you one yuan to eight!"

The aunt glanced at Procter & Gamble's products and grinned: "Wu Jiazi, are you coaxing ghosts? I have been going out for two years to do business, and it's time to see you become a sperm! The price of these two packs of laundry detergent is one yuan8, and that pack is obviously much smaller! I'm used to using this little girl. Look at how handsome this little girl is. If she is a wife for my child in the future, it will be beautiful! Do you think so?"

"Aunt San, don't think about it! They are child stars! Your son is not worthy of them! Look at this pack of laundry detergent! This is really a big brand, American product!"

"You don't want it! I just want this. I've been washing it all my life! Don't worry! Keep that vain product at home!"

"Aunt San, how many years have this white brand of washing powder been released in total? Why have you used it for the rest of your life? Have you used washing powder when you were a child?"

"Then I don't know, I've always used this little girl's."

“…”

"Five Brothers, I'm leaving!"

The shop owner sent Aunt San away, turned around, shook his head and sighed: "Oh, what big brand is this! It's been a week, and I haven't sold a pack! No matter how much kickback you give, if someone doesn't buy it, what can I do?"

Thinking that every time a pack of Tide laundry detergent is sold, the profit plus kickbacks are obviously more cost-effective than selling white brands, the store owner started to think about it.

He put away all the white washing powder, and only the stains were placed on the counter.

The shop owner thought proudly, this time, I think what else do you choose?

After a while, a man in his fifties walked into the store: "Boss, take a firecracker. A dead person in the village is going to carry it over from my house! I have to set off firecrackers to see you off. It's enough to take two yuan and one hanging one. Take two porcelain dishes! One big flower bowl for one dollar. By the way, take another pack of laundry detergent, one yuan or eight. Hurry up, my guest is waiting for me outside!"

"Here," the shop owner laughed and prepared everything for him, put it in a plastic bag and handed it over, "Brother, let's spend five or eight together."

The man paid the money and went out with a bag.

The store owner was happy and proud. He sold it in another way. He would earn 30 cents more kickbacks with a pack of laundry detergent.

Just when he was proud, the man turned back, holding a bag in his hand, and asked the boss angrily: "The laundry detergent I want is not like this! Why are you cheating me? I was scolded by the guests!"

"I took it right, it's one piece of 81 bags." said the shop owner.

"Who are you coaxing? There is no little girl on this laundry detergent, and the packaging is much smaller! You can sell a 8 yuan for this kind of thing? Did your conscience be eaten by a dog?"

"Hey, brother, why are you scolding?"

"It's a pity to scold you! Aren't you harming people? You're a fellow villager in the country, do you kill the black guy?"

"No, brother, this kind of laundry detergent is the same as before, and it is sold for 18 yuan. After selling that kind, I'll get this for you."

"You didn't say it earlier after you sold it? Refund the money!"

"No, brother, this is really the same. This is still a big brand. It is sold in the city for three or five yuan! People only sell for promotions in the factory for one or eight yuan!"

"I don't care how much you sell, my Tangke asked me to buy which one! Refund the money!"

"Brother, I'll change you a bag of laundry detergent, okay?"

"Refund the money!"

"Brother, I..."

"Do you retreat or not? If you don't retreat, I will smash your store!"

"retreat!"

"Five-8!"

"No, brother, you have to be reasonable. Why should you withdraw this bowl and firecrackers?"

"I don't believe you anymore! You specialize in killing the black guy! I'll buy it next door! If you don't refund it, I'll call the police station! My cousin is a registered police officer in the police station!"

“…Okay, I’ll withdraw!”

The man took five or eight yuan and turned around and went to another house to buy it.

The shop owner held the returned goods and was in tears.

He turned around, moved out the hidden white laundry detergent and placed it honestly in the most conspicuous position on the counter.

Half a month later, the headquarters of P&G Greater China held an emergency meeting.

The topic of the meeting was: "The company lost $15 million in half a month after implementing the Broken Wing Plan! Hurry up to find a countermeasure!!!"

P&G's Zhiduoxing offered suggestions one after another, but they were all rejected by the boss.

Yang Fei heard that P&G's meeting lasted for more than ten hours and was not over yet.

Su Tong came back from another place and told Yang Fei: "All six major production bases have been put into production, just in time for the elimination plan!"

Yang Fei said: "Procter & Gamble didn't act sooner or later, but chose this time. Do you think God helped me?"

Su Tong smiled with a smile: "We said we wanted to eliminate it, but there was no more action. Do you think we should reduce another dime?"

Yang Fei said: "When it comes to price reduction, I just heard feedback that our laundry detergent has not been reduced in many areas, especially in townships, and has been selling for 1.8 yuan."

Su Tong said angrily: "Is that so? Why? This is a dealer's problem, I'll ask them to take accountable! Why don't they implement the plan formulated by the headquarters? Do they still want to be a dealer?"

Yang Fei pondered: "Since ancient times, there have been policies from the top and countermeasures from the bottom. Terminal vendors may have their considerations if they do not reduce prices. Moreover, even if they do not reduce prices, I find that they sell well."

Su Tong said in a daze: "Then what you mean is to turn a blind eye, close one, and ignore it?"

Yang Fei nodded and said, "Not care yet! As long as our products can be sold well!"

The cell phone in his pocket rang, and Yang Fei took it out and saw that it was Chen Ruoling who called it.

He hesitated slightly and answered.
Chapter completed!
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