Chapter 201 buy buy buy
"Tom, did you watch TV last night?"
"No, why, is there another shooting?"
"No, no, no, there is no shooting, but a very interesting film called the portable family factory."
"I understand these three words, family, and factory, separately, but when I put them together, I know what it means. Is it the name of a new talk show?"
"It's not a talk show, but... Let me say that, can you imagine putting all the equipment needed for a factory in a 22-inch suitcase, including a lathe, a milling machine, a drilling machine, a saw, and a planer, oh, I really can't think of any other changes, it's so amazing..."
"Mike, are you sure you got up too hard this morning? I think you must be talking nonsense."
"No, it's definitely not nonsense. This is a new toy, a cake seller. If I want to think about where I can get $1,500 to buy a set, I really can't wait for a moment..."
Such conversations have become the most common conversation when rough men from all over the northeastern United States meet in the past few days. The short film "Putting the Factory in a Title" co-written by Bao Nana and Liang Zile and starred in person was broadcast on local TV stations in dozens of cities. At the request of the audience, it was broadcast several times. A group of DIY enthusiasts immediately fell into madness.
Shooting a short film to promote mini machine tools is Bao Nana's creativity. Liang Zile analyzed it from a marketing perspective and also thought that this idea was very good. Liang Zile also said that they didn't even need to invite big stars to perform, as long as they perform in their true colors, it would be enough. After all, the protagonist in the film is not them, but this exquisite and magical machine tool.
The Communication Academy where Bao Nana studied had a complete set of video shooting and production equipment. She spent money to ask several classmates to help. Everyone rented a garage and decorated various tools and parts on the four walls. It looked quite rivet-like. Then, a large table was placed in the middle of the garage, and the machine tool was installed, and the shooting began.
The short film has a small plot, where Bao Nana and Liang Zile play a pair of miserable couples. Well, well, it is actually a poor and happy couple. Liang Zile plays a husband secretly saves private money, while Bao Nana plays a wife is full of suspicion and investigates every possible way, and makes a lot of mistakes. In the end, the truth is revealed. It turns out that the purpose of the husband saving money is to buy a machine tool that can be installed in a tool box. He used this machine tool to make a dressing table for his wife as a wedding anniversary gift...
The filming was completed in just two days. The two took the videotape to Philadelphia and some surrounding cities to request broadcast. The TV stations in these places do not have the ability to produce programs themselves and usually buy programs from special program production companies to broadcast them. When encountering such TV programs that are delivered to the door and are not charged, they are naturally very interested.
The story compiled by Bao Nana is quite suspense, and the lines are written very funny, which can be regarded as a small sitcom. The editors and reviewers of various TV stations can of course see that this is actually an obscure advertisement, but since it is not a hard advertisement, and the machine tool introduced in it is indeed fascinating and can bring a certain viewership to the TV station, so they agreed to broadcast it.
Many viewers saw this short film by accident. At first, they were a little confused and didn't know what kind of program it was. When they saw Liang Zile take out a toolbox, then disassemble it like magic, and assemble it into a machine tool, everyone was shocked. Next, they saw that the machine tool changed from a lathe to a milling machine, and then into a drilling machine. They were proficient in all kinds of martial arts. They couldn't help but their eyes were straightened, and a voice sounded unstoppable in their hearts:
Buy Buy!
The low-end machine tool is $800 per unit and the mid-range one is $1,500 per unit. Although this price is not easy for ordinary American families, it is still affordable overall. As Christmas approaches, many people are ready to buy themselves a big gift, but they didn't expect something suitable for a moment. Now, a brand new product appears in front of them, which is fun and practical, and the price is not particularly expensive. What reason do you have to not buy it?
The phone calls from various home furnishing stores, electrical appliance stores and supermarkets were immediately pissed off by anxious customers, all of whom were asking about the "China Dragon" mini machine tools. The shop owners were a little confused at first, not knowing what the customers were asking about. When they figured out the whole story, they couldn't sit still. They began to inquire about the source of goods, and then drove directly to the office rented by Bao Nana and Liang Zile.
"We hope to be able to sell the Dragon brand machine tools you sell."
"How much spot stock can you provide?"
"We need 400 units, the faster the better, we can pay cash!"
“Our company intends to be the general agent of this machine tool in Bridgeton.”
“…”
The office was packed and merchants from various cities were excitedly stating their requirements to Bao Nana and Liang Zile. They were eager to obtain this magical machine tool and make themselves the first local merchant to sell this machine tool. It hasn't been a long time since customers lined up to buy goods. A merchant who was able to launch short-term products has achieved not only huge profits, but also a good reputation.
Bao Nana and Liang Zile were both frightened by this sudden hot scene and did not react for a long time. The two of them had evaluated the effect of this soft advertisement in advance and both believed that it should be able to greatly promote sales. But now it seems that their imagination is still too poor. Their most optimistic estimate is still extremely conservative compared to the current scene.
"Everyone, sir, please keep order. Uh, I mean, don't worry, our factories in China have strong production capacity, and everyone's needs can be met." Liang Zile said to everyone stutteringly.
"Sir, are you the manufacturer's office in the United States?" A little old man with a slightly gray hair asked Liang Zile seriously.
Liang Zile hesitated for a moment, shook his head and said, "No, we are just an agent. The manufacturer has not yet set up an office in the United States."
"Can you help me contact manufacturers in China? I think I might need to talk to them directly."
"Dear sir, can I ask which company you belong to? Why do you need to talk to the manufacturer directly?"
"My name is Sanders, and I am the procurement director of Walmart's home appliance business department. The reason why I need to talk directly with the manufacturer is... the quantity we need to purchase is relatively large, and I think it is more appropriate to negotiate directly with the manufacturer."
“How many do you need?”
"Before Christmas, we hope to get no less than 20,000 units. Next year, we need to purchase 200,000 units." The old man said with a proud face.
"What did you say? The orders before Christmas have reached 30,000 units!"
On the other end of the earth, when she received a call from Bao Nana, Tang Zifeng's mind was also a bit broken. Bao Nana was so excited that she almost burst into tears. She never expected that a product that originally thought was a small-scale quarrel could create such a big market.
Tang Zifeng promised her that she and Liang Zile could get a commission of $25 for each machine tool she and Liang Zile sold, which of course also included their marketing costs, such as the expenses paid to shoot the promotional short film. At $25 per unit, just the 20,000 machine tools Walmart had to purchase before Christmas, could earn $500,000 for her and Liang Zile. As for orders from other dealers, there were 10,000 units in total, which could create nearly $300,000 for them.
800,000 US dollars is nearly 7 million yuan, and nowadays, a domestic civil servant’s annual income is less than 10,000 yuan. 7 million is a terrifying astronomical figure. Before this, she was full of envy and jealousy for Xiao Wenjun to receive a million-level patent license fee. Unexpectedly, she could make so much money by taking turns. From now on, will she still have to worry about tuition fees?
As for Walmart saying that it will purchase no less than 200,000 units next year, Bao Nana dares not calculate commissions, for fear that her fragile heart will not be able to withstand such stimulation.
"The people from Walmart said that they want to talk to you directly. Can you come to the United States?" Bao Nana asked on the phone.
Tang Zifeng thought for a while and said flatly: "No, it's too late for me to apply for a passport right now. Tell them that if they want to talk to us, just send someone to China."
"You are awesome!" Bao Nana commented half-compromisingly and half-criminal, and then asked worriedly: "Senior brother, there are less than two months left, 30,000 machine tools, can you build it?"
"If you can't make it, you have to make it." Tang Zifeng said helplessly. He told Zhao Zhaoxin and others that he would get an order of 20,000 units before Christmas, and the bragging component was much greater than the real speculation. Who would have thought that the bull he bragged would become a slander? Bao Nana, the monster, actually brought him an order of 30,000 units.
The manufacturing process of mini machine tools is not complicated, and there is no requirement for natural aging of the fuselage castings. If a factory like Pinyi Machine is fully produced, it should be possible to produce three or four thousand units in two months. If 10 companies start construction at the same time, it will be no problem to complete orders of 30,000 units. This is good, at least 10 companies can taste the sweetness of it, and in the future, they will be more confident.
"Junior sister, don't worry, your senior brother is a reliable person and will never lose his links."
Chapter completed!