A car brand or popular car model depends not only on technology, but also on appearance, interior, publicity and after-sales service.

If you really want to calculate the percentage for these five factors, Li Mu feels that technology can account for up to 30%, and appearance and styling can account for at least 4-50%. Especially for female users, the exterior and interior can account for a higher proportion.

In fact, the technology of first-tier car companies is quite different overall. If the power of BMW's high-power 2.0t engine reaches 250 horsepower under normal circumstances, then the power of Mercedes-Benz, Audi, Toyota, Ford and even Cadillac's 2.0t high-power engine will definitely be able to bite BMW's ±10.

As for the sense of control and comfort, these are matters of opinion and wise, but the appearance and interior are the most intuitive.

Land Rover Aurora's compact body and narrow space were priced at more than 200,000 yuan in China when it was first launched. Why? It is mainly because it looks good. In that era, Aurora's shape was instantly sold out.

But why did Land Rover Aurora fall back in the next few years? So much so that it can drive home for more than 200,000 yuan? The main reason is actually aesthetic fatigue. The model has been going on for several years, and there has been basically no change in appearance and interior, and it finally became the most popular.

All models need to be replaced continuously, but not every replacement may be guaranteed to be successful. Even Toyota does not have such ability.

There are many models with good sales, but they have fallen into loneliness due to the failure of the replacement. Aurora is a typical example.

Like Range Rover, it basically remains unchanged for tens of thousands of years and cannot be struck, but it is not as strong as Range Rover, so it is naturally becoming more and more sluggish.

In addition to Aurora, there is another typical example of Korean Hyundai SUV model named ix35.

This car was also an extremely popular model back then. Because the shape uses many three-dimensional lines, it looked particularly intimidating at first glance.

For at least three years, the monthly sales of ix35 in China are more than 10,000 units, but due to the failure of the replacement and the gradual lack of cost-effectiveness, this car was once extremely sluggish.

Therefore, consumers are all visual animals. If the performance, appearance and price of a car are very balanced, the effect of the appearance is not very good, but if the appearance of a car is poor or has a good appearance, the gap will immediately widen.

Mercedes-Benz was in a state of depression for a long time, but later it became awesome in China with a brand new look and interior design style.

After entering 2000, Mercedes-Benz did not really rise in China, and it was not until 2014-2015 that they ushered in a real turning point.

The new S-class sedan, E-class sedan and C-class sedan have been launched one after another. All three different grades of car series adopt the latest design. Moreover, Mercedes-Benz has integrated the design language used in the S-class into the E-class and C-class for the first time, and is known as the "family design".

As a result, the Mercedes-Benz C and E at that time became the most beautiful model with a price of 300,000 yuan and the most luxurious interior. The sales have been rising all the way and have made a beautiful turnaround.

The ambient lights of Mercedes-Benz's new e are nicknamed as the disco nightclub style, but there are still countless consumers who pay for it. They can sell nearly 20,000 units in a month, which is more than the A6l and BMW 5 Series combined. Why? Isn't it just good-looking?

Then Mercedes-Benz tasted the sweetness and used the same design language on Glk's replacement model GLC, which also sold well.

So Mercedes-Benz has established the throne of the king of interiors and its sales have been rising steadily.

So, has Mercedes-Benz made any technical improvements after 2015?

Not.

The main reason why it can be sold all the way is that it looks good.

The appearance is good and the interior is good. For consumers, as long as they see it at a certain level, they can throw it behind their heads such as cost-effectiveness, zero-in-one ratio, fault ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude.

Having said that, isn’t it the same to find a partner?

If the other person looks average, no matter the man or woman, he will choose the other person's education, personality, character, family background, or even bride price, dowry, whether to buy a house or not, who will write his name.

If the other party looks good and sees a big show, other factors will be thrown behind. Even if the other party is useless except for being good-looking, there are still a large number of suitors who pursue it.

A good-looking celebrity can earn several hundred million a year by cutting pictures;

A star who is not good-looking may not earn more money from working hard for a year or too hard for a year;

A good-looking girl, even if she became a mistress, was beaten by her original wife on the street, many people would stand up to stand up for her;

A girl who is not good-looking even if she catches a mistress in the street and wants to beat her up, many people will come forward to stop and accuse her.

A good-looking singer can be on the major rankings by learning to bark at the microphone;

A singer who is not good-looking, talented and capable, and hardworking, can at most be a singer who is not popular.

After all, it’s just two words: face control.

Face control is the essence of society, or in other words, the essence of most people in society.

Although this kind of value of face control is distorted, there are indeed many people who pay.

This principle applies to cars.

If Li Mu takes over Volvo this year and then turns Volvo XC60 into the Land Rover Aurora, this car can be sold globally;

If Li Mu could add the interior of Mercedes-Benz to the Aurora-shaped XC60, this car would be invincible and could go sway in the global auto market. In front of this level of SUV, Mercedes-Benz, BMW, Audi, Toyota, Honda, Ford, and GM would be out of the way.

If Li Mu could put the new Audi A4l in a B-class car of 150,000 to 250,000 yuan, and then take the interior of Mercedes-Benz, whether it is equipped with a Jaguar or a Volvo brand, it can't find a best-selling product like Camry and Accord;

If Li Mu could use the Mercedes-Benz's new E-Class s80 to put the shape and interior of the Volvo S80, the C-Class car market would definitely be invincible;

If the S-class shape and interior are used and put on the Jaguar XJ, it can also dominate the D-class car.

The car styling in 2004 is nothing compared to that in more than ten years later. Even if you find the most awesome car designers at this stage, they are completely incomparable to Li Mu's aesthetic in this regard.

What Li Mu has to do is find a team of designers, just like designing a panda bear, telling the designers little by little what they want, and letting them restore the shapes of those classic models according to their own memories.

As long as you complete the appearance and interior, the product competitiveness can be greatly improved.

By that time, all the shapes that can be copied by Mercedes-Benz, BMW, Audi, Porsche, Toyota, Honda, Mazda, and can be copied. As long as you can ensure a comprehensive lead in appearance and interior for a few years, it will be enough to establish the top position of Makino Automobile Group.

By that time, it is inevitable to surpass Toyota.

Moreover, if the total volume of the automobile market remains unchanged, if Makino Automobile Group succeeds, it will be like snatching the rice from other people's bowls into its own bowls. At that time, both German and Japanese cars may be greatly affected.

In that case, surpassing Toyota is even more of a dream.

What's more, if you have Tesla's technology support, you shouldn't have too much problem using Tesla's technology to chase Toyota's hybrid.

In addition, there are many new technologies that are relatively alternative but very attractive to the models, such as full LCD instrument panels, human-computer interaction and vehicle networking systems.

The cost of a full LCD instrument panel is not high, but its quality is not as high as usual. If you invest in a research and development and production company for LCD instrument panels now, you can get mature LCD instrument panel technology to the market as soon as possible to compete with your competitors, and can also make your own products apart from your competitors.

At this point, Volvo's safety technology can also become a blessing. If a pre-collision system is equipped with all the mid-to-high-end models, its competitiveness will be greatly improved.

Just as Li Mu and Elon Musk said, if one hit after another, one will inevitably become a top automobile company.

When Tesla first debuted in his previous life, it relied on a model  S to travel around the world, but this model alone made Tesla famous. It relied on the huge LCD central control screen of the interior, which attracted countless consumers.

Later, model  x also became a hit model with the pair of gull wing doors. In addition, the model 3, which has never been able to produce, Tesla achieved a market value of 40 to 50 billion US dollars, which is the strength of the hit model.

In addition to these, Li Mu also has his own trump card.

He has two teams that can build operating systems, one is the Apple Os team and the other is the Android team. These two teams will come up with two sets of world-class mobile intelligent operating systems in the near future. At that time, with a slight change, these two systems can be adapted to the car. By that time, the Internet of Vehicles will be more than just a concept.

Just like in later generations, Apple's carplay has also become an important reference standard for users to choose cars. Cars that support carplay can better adapt to Apple's iPhone and bring a better experience to using cars. Apple is not a car company, so any car can apply to Apple to use carplay. However, in the future, iOS and Android will be their own, and the in-car system they derived is also their own. They can completely reject other car companies using their own in-car systems and build the in-car system into their own unique closed loop. With this alone, no car brand in the world can compete with itself.

Therefore, Li Mu firmly believes that no matter how comfortable Toyota or Volkswagen is, no matter how unshakable its status is, it cannot withstand its exclusive insights and understanding of the world more than ten years later. Even if Toyota's current profit is almost as much as the overall profit of all Chinese auto companies, if you give yourself five years, they will be in a state of dust behind them.

By that time, Stuttgart, Germany and Toyota, Japan, may become Detroit in Asia and Europe. For traditional industries, once the pillar enterprises collapse, it will be not far from the collapse of the building!

.m.
Chapter completed!