Chapter 1709 Who is its biggest opponent
Davidson didn't understand why Li Mu was so interested in cars, but he knew Li Mu's financial resources very well. Acquiring several poorly managed car brands was no problem for Muye Technology.
He just thought that this was Li Mu's expensive hobby as a rich man. Even if he lost money, he would not have a huge impact on Li Mu. So he did not persuade him anymore and immediately agreed to help him build a bridge between Ford and help Li Mu promote an interview with Ford.
Although even Ford people have not seen it, a majestic blueprint for the automobile industry has emerged in Li Mu's mind.
Li Mu even thought of the name of the group in the automobile industry, the full name is Muye Motor Group, and the English name is muye motor group.
Since it is an automobile group, it cannot be put into the structure of Muye Technology. Funded by Muye Technology, the shareholding ratio of existing shareholders will be transferred, and then registered as a new group.
In the future, the Makino Auto Group will have at least five sub-brands, one is Tesla, which has already been acquired, and the three sub-brands that Ford buys are profitable. At that time, a "Makino Auto" brand will be built in China, and the strategic deployment of the five brands will be completed.
At that time, Tesla will be responsible for the research and development and manufacturing of pure electric vehicles, as well as the research and development and training of electric drive-related technologies, and will be responsible for outputting electric drive-related technologies to other sub-brands to help other brands develop hybrid models, or even future pure electric models;
The other four sub-brands, Volvo, Jaguar, and Land Rover, are not only responsible for the production and development of their own product lines, but also need to export the body technology required by Tesla to Tesla, help Tesla develop more pure electric models, and even help Tesla produce pure electric vehicles;
As for Makino Automobile, in the future, it will be mainly responsible for digesting the technology of the other four sub-brands and fully developing itself. First, it will become a well-known domestic brand and occupy a sufficient market share in domestic cars, and then consider entering overseas.
In terms of overall architecture, the five sub-brands are all included in the section of "automatic research and development and production". In addition, Li Mu is also planning to invest in a section of "automatic sales", which is not only the construction and maintenance of the automobile sales network, but also the establishment of a direct sales network, or even an online sales network.
Although each sub-brand has its own R&D department, Li Mu is still planning to invest in a group-based R&D center, integrating the technologies of all brands, and also doing research and development of higher adaptability technologies, such as human-computer interaction, Internet of vehicles and other important technical fields in the future automotive industry.
If this scale structure is adopted, the scale of funds needed by the entire Makino Automobile Group may exceed 50 billion US dollars or even higher.
Fortunately, there are banks and investment banks. Before the financial crisis, Li Mu still had three or four years to obtain huge amounts of funds from banks and venture capitalists all over the world.
The automobile manufacturing industry is not an industry with a long profit cycle. If it is operated properly, it is actually not difficult to make a profit.
Porsche can make a big profit with a Cayenne. Land Rover makes a lot of money with the Range Rover and Aurora models. Even Jili can make more than one billion US dollars in profits a year. Li Mu has the experience of later generations, strong capital and publicity capabilities, and he has no worries about the future profitability of the Makino Auto Group.
After communicating with Davidson, Li Mu immediately called Elon Musk again.
Li Mu told Elon Musk about the idea of acquiring Jaguar Land Rover and Volvo. Even Elon Musk could not understand why Li Mu had to acquire so many car brands at once.
However, he knows Li Mu better than Davidson Gao Bo. He knows that Li Mu never does something for his hobby, especially something that requires a lot of money. This time he wants to win the three sub-brands of Ford in one go. He believes that Li Mu must have a complete plan and plan.
Moreover, he knew that Li Mu called him, not just to inform him of this message, so he immediately asked: "Mr. Li, do I need my cooperation with me?"
Li Mu said: "I want you to help me form an elite team in automobile and finance in the United States. At that time, I need a mature team to participate in the negotiations with Ford."
Elon Musk said: "Tesla has some automotive talents, so it should be enough to match a few more financial aspects, right?"
Li Mu said: "Try not to affect Tesla's own work progress as much as possible. This team is not only responsible for negotiations with Ford, but also for asset assessments, including relevant intellectual property assessments and negotiations. I hope this team can directly become the core management team of the group and help me complete the restructuring and optimization of the entire group."
Elon Musk exclaimed and said, "Mr. Li, are you going to form an automobile group?"
"That's right." Li Mu smiled and said: "I want to form a car group like Volkswagen, GM, Ford and Toyota, and it is a super-large passenger car group that spans fuel power, hybrid power and new energy power!"
Elon Musk was shocked by Li Mu's ambitions. Li Mu may be the only one who can invest in physical industries so crazy, especially traditional manufacturing.
In the entire Silicon Valley and even the world, Internet companies have a unique atmosphere. All Internet people think they are engaged in high-tech industries, so they are very disregarded by traditional industries and even have strong discrimination.
They label themselves as high-tech talents, so no matter what they do, they like to move closer to the concept of high-tech, so they have nothing to do with high-tech, and no one is too lazy to do it or do it.
Once an Internet person goes to a traditional industry, there is no doubt that he will transplant the concept of high-tech into a traditional industry. He must want to subvert the traditional industry. If he only uses traditional methods to do traditional industries, he will definitely not be interested.
This is like why Elon Musk would do Tesla instead of buying a brand under Ford or GM.
What Elon Musk wanted was not to enter the traditional automobile industry, but to subvert the traditional automobile industry, so he invested in a new energy automobile industry like Tesla.
For someone like Elon Musk, if he was asked to build a traditional car brand, he would feel that it was completely slapping him in the face.
Even in industries like aerospace, this guy needs to integrate new concepts.
So Elon Musk couldn't imagine why Li Mu had to buy traditional cars so vigorously and had to buy three traditional car brands at one go.
Moreover, he is not optimistic about the future traditional automobile manufacturing industry. At this stage, there are many old car companies that cannot survive, and new car brands are even more unheard of.
So Elon Musk advised Li Mu: "Mr. Li, I have contacted some professionals on Wall Street. They told me that the automobile manufacturing industry will not be easy to do in the next few years. On the one hand, the global economic situation is not optimistic, and on the other hand, the profit margins of traditional car companies will gradually decline."
As he said, he said: "General Motors Group and Ford Motor Group, these two major groups are the two largest in the US automobile manufacturing industry, but the annual financial reports of these two groups show that both companies are approaching the loss line. Fiat lost more than one billion US dollars last year. Now the main profits of the traditional automobile industry have been taken away by several automobile companies in Japan and Germany. Other brands are basically not competitive in front of them."
Li Mu nodded and said, "In terms of profit, Toyota should do the best, right?"
"That's right." Elon Musk said: "Japanese people are more careful in their budgets and do a good job in cost control. What's more powerful is that their product competitiveness is strong. In the North American market, Japanese cars account for the largest proportion of ordinary family cars."
Speaking of this, Elon Musk said: "If you remember correctly, Toyota's profit in 2003 should be around $10 billion."
Li Mu asked him: "Who do you think is Toyota's biggest opponent?"
Elon Musk thought for a while and said, "I don't think Toyota has any opponent."
Li Mu asked: "Why do you say that?"
Elon Musk said: "I have studied the general situation of global auto companies since I was preparing to make Tesla. In my opinion, Toyota is the one with the strongest foundation. Its product line is really too wide, covering all passenger models, and each type has very competitive products, family cars, luxury cars, suvs, pikups, mpvs, any model you can think of, they have at least one best-selling model, and their Prius is an epoch-making product, very powerful, and strictly speaking, Volkswagen is not his opponent."
Li Mu smiled and said, "I think Toyota's biggest opponent in the future may be the Makino Automobile Group."
Elon Musk was ashamed and said: "Mr. Li, it is really not easy for the automotive industry to overtake. Even a new energy vehicle with a brand new concept like Tesla can only be said to have subverted the traditional industry in concept, but it is far from being able to do it in terms of industry."
Li Mu smiled and said, "In my opinion, the automobile industry is to make single-product hot products. If one hot product is made, it can become a small car brand; if two hot products are made, it can become a medium-sized car brand; if three hot products are made, it can become a large car brand. If five hot products are made, it can become a first-class corporate brand. As long as we can continue to create hot products in the future, it will not be a fool to catch up with Toyota."
Toyota does have many popular models, Corolla, Camry, and Rav4. These three models are all popular models that can be ranked among the top 10 sales in the world. In addition, Toyota also has Highlander, Prado, Land Crown, Alpha and Lexus. Most of the models are sold at a price increase in China all year round, especially Alpha. Call the dealer to ask if you can pick up the car by 300,000 yuan. The dealer will tell you that you are embarrassed, it is not that big discount.
Li Mu has a car aesthetic that is more than ten years ahead of the world, and has the advantage of instantly winning the entire audience for the current car appearance and interior. With this, he can intercept many popular products.
Kumamoto Bear is a hit, right? Now? It’s Li Mu’s.
Why can't we intercept the future hot models such as Corolla, Camry, Rav4, even Honda RV, Volkswagen Golf, etc.?
Chapter completed!