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Chapter seven hundred and ninety third added value

The data calculated by Hu Run is not accurate. He doesn't know that Lin Zixuan has invested in Penguin Company. Besides, once Haomeng Company goes public, Lin Zixuan's wealth will double.

This is the reason why the ranking of rich people has been questioned, and the investigation is insufficient.

Hu Run's team has only four people and does not have the ability and resources to conduct a comprehensive survey. That is what the National Bureau of Statistics can do, so this list is not recognized by the official media.

At present, the rich list is more of a gimmick, with symbolic significance than practical significance.

According to estimates, Lin Zixuan and Mu Shanshan can rank about 85th in the rich list this year.

The rich list has been around for a long time abroad. Forbes magazine began to compile the rich list of the United States in 1982, which has a considerable influence in the United States.

However, Americans view the rich list differently from the Chinese.

"The Chinese people are very enthusiastic about the list of rich people, far beyond my original imagination. This certainly gives me a lot of motivation to continue this matter. In the United States or other places, there are also such rankings of rich people, but the Chinese people react differently from them." Hu Run said.

"Where is the difference?" Lin Zixuan asked.

"The Chinese people's reactions are more focused on the wealth figures themselves, such as who is the first place this year and how much wealth has increased, which is of course a very normal reaction. But in the United States, people do not seem to care about who has a specific wealth, but more about who has done something this year and chosen something new industry. Whether their choices have a guiding role in themselves. These storytelling topics are the focus of people's attention." Hu Run replied, "What I want to do is not actually a digital game about money, but telling the story behind money."

This is Hu Run's cleverness, or it draws on the concept of the ranking of foreign rich people.

The ranking of rich people is a number game. People see huge wealth, but how does wealth come about? Some people think that they are not businessmen without any traitors, and they must have become rich people through cheating.

Some people also pay attention to the industries these wealthy people are engaged in and their experiences in getting rich, so they choose their own way of striving.

How to view the rich list has different angles and different interpretations.

Hu Run wanted to make this list more added value and become a trend and symbol, and even a tool to analyze the economic development trends of China. He needed to make the list of rich people important.

Only in this way can we attract the attention of mainstream media and become a weather vane for China's economic industry.

For Hu Run, 2002 was a difficult year. China's tax department took heavy blows, and the rich disappeared. The media and the public's doubts were accompanied by threats and intimidation.

He wants to open up the situation and promote his own opinions.

In his opinion, Lin Zixuan has such a propaganda channel, and belongs to the wealthy class and is prone to resonance.

"This difference is of course related to the fact that it has just begun to do such a list of rich people in mainland China. When Chinese people become more familiar with these rich people and no longer have a sense of mystery about them, they will be more concerned about the stories behind the rich people, and what they have done in this year has the significance to the entire country, and whether it can truly represent the overall economic trend of the country." Hu Run continued.

I have to say that Hu Run has a strong expression ability and infinitely amplifies the role of the list.

"And, for the rich, it is not all bad, and it also has convenience. In the United States, being on the same ranking is quite proud, and it can bring many benefits to the people on the list, such as fame, loan credit, and even the rich on the cover can avoid the trouble of going to the airport without bringing their passports with the cover photo." Hu Run gave an example, "In other words, the rich in the United States are very willing to be on the list."

Lin Zixuan believes that American rich people don’t mind publishing their property.

Every year, they have to actively file taxes and pay taxes to the IRS for their wealth and income. Their houses have to pay real estate tax, their stock income, salary income, and personal income tax, and their securities assets and real estate are basically clear at a glance.

These assets are not difficult to find, and it is difficult to hide them.

Chinese people have the habit of hiding wealth and are unwilling to make a statement if they have money. In addition, China does not have a complete personal asset statistics system and tax audit system, making it extremely difficult to count personal wealth.

This is one of the reasons why the rich evade taxes.

After all, this is the difference caused by two different cultures and institutions.

"Recently, we launched a set of books on the rankings, which are interviews with the rich people's 'wealth quality'. In the book, I deliberately concealed the rankings and assets of the rich people, and emphasized their background, their stories, the turning points of their careers and what qualities allowed them to have wealth. These are the things we should really care about." Hu Run reiterated.

Hu Run repeatedly emphasized the significance of the existence of the rich list and the story behind the rich.

When the cold wealth figures and inspiring entrepreneurial stories are combined, the rich list has a deeper connotation and conveys a positive wealth value.

"I hope to let everyone know that China now has a group of such elites. They have grasped the opportunities given by the times. They are leading the development of the private economy. Which industries do they gather in? Who is the name of this year and how many assets are less important." Hu Run concluded, "In a sense, this is a writing of China's private economy. Perhaps looking back many years later, it can record the trajectory of China's economic development more realistically."

Wealth quality and wealth heroes are the focus of Hu Run's sales.

Wealth quality refers to the story behind wealth, and wealth heroes refer to the rich people who lead the economic development.

This is exactly the concept of the ranking of foreign rich people and the reason why this type of list is still popular.

Wealth represents success. The stories of successful people are like banners that inspire latecomers to pursue wealth, which sounds so exciting.

Lin Zixuan is not a person who likes to be excited, and Hu Run's arguments have little impact on him.

In the domestic circle of wealthy people, keeping a low profile is the mainstream. No matter how the media speculates, most wealthy people are not interested in this list, and it is the fundamental thing to do their own business well.

Lin Zixuan and Hu Run met because of the special nature of Haomeng Company.

Good Dreams are not manufacturing enterprises, they belong to the entertainment industry and require some publicity, especially overseas.

Forbes magazine has a considerable international reputation. It produces global and American rich lists every year. Lin Zixuan values ​​the global influence of this business magazine.

He did not intend to help Hu Run open up official channels, but only agreed to let Hu Run be a guest on "Shanshan Interview" to explain his views on wealth.
Chapter completed!
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