Hu Run, an accountant from the UK, collaborated with Forbes magazine in the United States, founded a company in Shanghai and formed his own professional team.

Their work mainly involves creating a list for the rich through direct inquiry and indirect investigation.

The emergence of the rich list is accidental and an inevitable result of social development.

The domestic people's concept of wealth is changing. Some people envy the rich people on the list, while others hate the entire rich class.

Hate of the rich has become a new type of social problem.

This practice of publicizing the personal assets of the rich is quite controversial. From a certain perspective, this is a personal **, but the public is very interested.

Who is the richest man in China, how many assets does the richest man have, and what kind of life he lives...

People want to know this information, want to know the life experiences of successful people, and see how others get rich, which is also an incentive for themselves.

This shows that Chinese society has entered a stage of pursuing wealth and pursuing success.

Times are changing, people's mentality is changing, and wealth has become an important criterion for measuring success.

Hu Run played a role in fueling the fire, or he seized this opportunity.

In the eyes of foreigners, he is a Chinese master and has entered the upper class of China, but he knows that he is just standing on the edge of this circle and has not really entered.

He is a speculator and wants to gain benefits through the rich list.

Hu Run is currently facing two difficulties, one is that there is insufficient publicity resources.

This list has been hotly hyped by domestic media and is also popular abroad. It looks very popular, but it has not been recognized by mainstream media.

In recent years in China, Hu Run deeply understands the meaning of mainstream media.

No matter how lively the entertainment and financial media are, if the Chinese TV station does not report, the Chinese Daily does not comment, and the official media does not quote it, it will not have such great influence.

Therefore, he is constantly doing activities, hoping to get support from senior management.

The second is that the list lacks credibility and the rich are unwilling to cooperate and provide detailed information on their personal wealth.

Hu Run knew that this list was not accurate enough, only 60% accurate. On the one hand, it was due to the difference in calculation methods, and on the other hand, the assets of the wealthy Chinese nation were hidden.

Most of his choices are wealthy people who own listed companies. The financial reports of listed companies are public and can be found.

However, the diversified investments of the rich, especially family-owned enterprises, are complex and difficult to estimate.

Unless the rich are willing to provide detailed information, the credibility of this list is not high and can only become a gimmick.

These two problems are actually the same.

Hu Run felt that as long as there is a mainstream publicity platform, promote his wealth concept and change the public and the rich's views on wealth, the problem will be solved.

At this time, Haomeng Company disclosed its annual financial report and he saw the opportunity.

Lin Zixuan met Hu Run at Good Dream Company. This is a foreigner who looks very young, often has a smile on his face, and is good at expressing himself. He speaks fluent Chinese.

"Mr. Lin, I noticed that you took the initiative to disclose the financial report of the previous year, which is an admirable move." Hu Run praised, "I made this list to make the assets of the rich people open and transparent. The purpose is not to make people envy how much money this rich man has, but to make people understand how they have earned so much money."

"I agree with your idea, but the environment in China is different." Lin Zixuan responded.

The reason why Lin Zixuan agreed to meet Hu Run was to hear the person’s opinions. On the previous call, Hu Run put forward some interesting ideas.

"I know the psychology of Chinese people. People are afraid of being famous and pigs are afraid of being strong. I have encountered many similar problems." Hu Run smiled. "Especially the rich people in Guangdong Province, they are very low-key and unwilling to be on the list. Some people called me and told me that he didn't have that much money, but I think it is a good thing for companies to grow and grow."

"Is this what you mentioned on the phone international vision?" Lin Zixuan asked.

"Yes, I think the rich people in China should enter an international perspective. The list we have produced has a great influence abroad. News Agency reporters from more than a dozen countries, including Reuters, the Financial Times, etc., have interviewed them. They are very interested in the rich people in China. These rich people and companies on the list have become well-known abroad." Hu Run talked happily.

"I don't deny the influence of the list, but it's a bit exaggerated, right?" Lin Zixuan asked.

The list of rich people in China has only been produced for three years, and its influence abroad is limited. It is estimated that foreigners cannot remember the name of the richest man in China, let alone popularity.

"Yes, those reporters may not care about the name of this rich man. They are not interested in individuals. They are paying attention to this group of people. They are paying attention to a trend of the development of private enterprises in China. Where does China's wealth flow? Which industries in China make the most money? Why are there many real estate owners on the list? How many rich men are representatives of their wealth? Their wealth news and the secrets behind wealth..." Hu Run continued, "I believe that over time, these reports will benefit Chinese companies."

Hu Run is an excellent salesman, and he understands what the other party wants to hear.

"Take Mr. Lin's Good Dream Company as an example. If the movie wants to enter the American market and be well-known by American audiences, it is both a propaganda and a manifestation of strength." Hu Run gave an example, "I think the rich people in China have not done enough in publicity. Their wealth stories need to be known to others to play an inspiring role. Americans all know Bill Gates. Who do you want to ask the Bill Gates of China? Very few people know. So, I want to push the rich people in China to the world."

Hu Run had known Lin Zixuan.

According to the financial report of Haomeng Company last year, Lin Zixuan's assets are about 200 million to 300 million yuan. With the income from the writer's royalties and the copyright value of "Xiaoxue's Big Adventure", his personal assets are at least more than 500 million yuan.

The copyright value of "Xiaoxue's Big Adventure" is difficult to estimate, and there is a lot of room for future growth.

If this data is followed, Lin Zixuan will not be among the top 100 on the list of rich Chinese nations.

The total assets of the last rich man on the Rich List last year were 420 million yuan, and the last rich man on the previous year was 200 million yuan. This year, this threshold may be raised to around 700 million yuan.

This shows that the wealth of the wealthy class in China is increasing day by day.

Hu Run added Mu Shanshan's assets to the calculations. Shanshan Culture has many brand programs. "Voice of China" has a huge impact, with a valuation of around 200 million.
Chapter completed!