Chapter 652 Positioning
Huang Bo kept rolling on the ground, with a painful expression on his face. Fahai was holding a bowl beside him, muttering something, and was about to subdue the demons.
"Click! This one has passed." The director shouted to the two of them.
Huang Bo got up from the ground and stood aside. The scene had not been finished yet.
I saw a dog bringing over to the scene where Huang Bo had just rolled on, which means that the monster played by Huang Bo showed its true form and was about to be subdued by Fahai.
"I play the wolf demon, you guys are so good at it. At least you can find someone with a bigger body." Huang Bo teased.
"This is a wolf dog, it's a bit like a wolf," the drama explains.
The crew cannot make a real wolf filming, it will be fine, and it will be handled with special effects later.
After filming this part, Huang Bo said goodbye to the crew and returned to the company.
Xiao Ye brought him to the publicity department, and the personnel in charge of the publicity learned in detail about Huang Bo’s experience and preferences, and tailored the publicity content for him.
Huang Bo was once a resident singer in a bar and also worked as a dance coach for a long time.
During this period, are there any bad behaviors, such as fighting, gambling, etc.
Once Huang Bo becomes a public figure and receives attention from the media, the press will dig out Huang Bo’s past, and some people will take the opportunity to hype it up, or smear it out of malicious slander.
Good Dream Company needs to understand in advance and do a good job in public relations. This is a practice.
The focus of the promotional content is on Huang Bo's musical dream and his later mental journey of transformation to performance.
This is a young man who has a pursuit of art.
When "My Savage Girlfriend" starts filming, Haomeng Company will send a press release to the media to introduce the actor's background and performance experience, which is an official statement.
The company does not recognize any inconsistent with the press release in media reports.
This is the promotional part, the key is to position the actor himself.
Positioning in the entertainment industry is not new, it has been around for a long time. The simplest positioning is decent and villain.
In early film and television dramas, actors with righteous faces, thick eyebrows and big eyes are decent, with crooked mouths and squinted eyes, and misbehaved actors can only play villains.
This is positioned according to appearance.
Especially for actresses, some are pure and lovely, while others are sexy and charming. The positioning of the two is definitely different.
According to the theory in opera, female actors are female actors, divided into Huadan, Qingyi, Daomadan and Wudan, etc.
In order to attract the public's attention, the media likes to define actors, such as the four major actresses and the four young actresses.
Qingyi is also called Zhengdan, which refers to those dignified and steady middle-aged and young women who play good wives and mothers in film and television dramas, such as Zhang Kaili, Chen Xiaoyi and Liu Lin.
Huadan refers to those young and lively women, such as Xu Jinglei and Gao Yuanyuan.
As the name suggests, Wu Dan is a fighter with martial arts skills. There are many kung fu actresses in Xiangjiang.
Positioning determines the type of actors who take on the role.
Taking Xu Jinglei as an example, it is appropriate for her to play a literary young woman, so that the audience can play the role of her mother and the audience will be distracted from the show in minutes.
For newly-known actors, packaging and positioning are important.
Once the positioning is successful and the director knows what role the actor can play, he will not have to worry about the film appointment.
If the actor doesn't want to be positioned and thinks that I can act in any type, the director will think that the actor has no type and don't know how to use it, and doubt whether he can act well.
For those old actors who have long become famous, what they pursue is not positioning, but transformation and breakthrough.
When Ge You became famous, he was positioned as a comedian, and most of the people he played were comedy roles.
After several years of hard work, he turned the audience's impression and proved that he could shape different types of characters.
This is the difference between young actors and old actors.
Actors who have just debuted should first consider how to become famous and then consider transformation after becoming famous. However, some actors have been established throughout their lives and cannot break through their original positioning.
It depends on the actor's acting talent, whether he is working hard to exercise his acting skills, and whether he has encountered good roles.
Huang Bo is a new actor, and Haomeng Company needs to position him, both in terms of publicity and future acting.
Huang Bo's appearance is not suitable for playing a handsome young actor or a leader, so take the route of a comedian.
After "My Savage Girlfriend" was released, his image was accepted by the audience, and the audience and the media positioned him. When the director met similar characters, he would think of Huang Bo.
When he becomes a first-line actor, he can take on several low-cost art films to try to make breakthroughs.
Professional agency companies conduct detailed management of their actors. What roles are suitable for this actor? Arranged to auditions in the corresponding crew, which can increase the chance of successful auditions.
Of course, for first-line actors or superstars, they should use another management method and pay attention to their opinions.
Huang Bo received training when he first joined Haomeng Company, but it was not so systematic. This time he saw the entire process of film and television companies cultivating celebrities.
It’s not that you can become famous by acting in a play, but behind it is the support of the entire team.
It is not ruled out that the actor who has just debuted will become famous in one battle, but after becoming famous, it is still necessary to have his own team. It is difficult to survive in this circle alone.
Now is the era of market economy, and it is no longer the planned economy of the film studio era.
Huang Bo walked out of the publicity department, and he was not uncomfortable.
When I was in the music industry in my early years, I knew the importance of packaging and positioning. Singers, like actors, cannot become popular by raping well, and there are many factors.
However, no one used to package it for him, but now Good Dream Company is willing to spend resources to support him.
Gao Yuanyuan is also highly praised by the company as Huang Bo. After termination of the contract with the original brokerage company, Gao Yuanyuan officially joined Haomeng Company.
In the original agency, Gao Yuanyuan was positioned as a pure girl next door.
The advertisements and films and TV dramas I took on are based on this positioning, and then they starred in "My Savage Girlfriend". This role is different from the girl next door, but is an urban woman.
Urban women are characterized by independence, personality, non-reliance, literary style, and tranquility.
The company's publicity department will redesign the image for Gao Yuanyuan. Her temperament fits with urban women, and only needs to be slightly changed in appearance.
If you have long hair and wear fashionable clothes, you can no longer be like a female student.
Future advertising will focus on makeup products and clothing brands, and film and television dramas will also choose mature characters.
The company will plan for her acting career based on the new positioning.
In the process of "My Savage Girlfriend", Lin Xiaoling ended the filming of the Olympic bid for TV, joined the crew and started her work.
She is interested in this film.
She originally planned to remake "Enjoy the End" because she wanted to try this kind of love-themed movie. Although the script is different from what she imagined, she is still acceptable.
Lin Xiaoling prefers literary and artistic romance films, and this drama has a stronger commercial flavor.
The literary style is filled with a hint of sadness, and commercial films are mainly noisy.
Chapter completed!