In a luxurious cinema, Lin Zixuan and a group of senior executives of Good Dream Company are watching a movie.

At the end of the movie, the lights in the theater lights started.

"What do you think?" Lin Zixuan asked.

He was not asking about the movies, but the feeling of watching movies in this cinema.

Whether the seats are comfortable, whether the sound effects are satisfactory, whether there are deviations in different positions, etc.

This is a theater that Haomeng Company spent more than half a year to renovate.

The theater has five cinemas, which can accommodate thousands of viewers at the same time.

They are in the largest and most luxurious room, and all the projection equipment comes from the United States, this time to experience the movie viewing effect of this imported equipment.

Before that, the staff had tested it.

However, the senior executives of Good Dream Company are all insiders. Many people have watched movies in foreign cinemas. They compare them from the perspective of filmmakers to determine whether they can reach the level of foreign cinemas.

There is one theater like this in Shanghai and two in Huacheng. It is still under construction and will be completed before the Spring Festival.

With the two in Beijing, these five theaters are the foundation of Haomeng Cinema, with a total investment of nearly 30 million.

"It feels different. Foreign theaters considered the echo issue in the early stages of construction. They used sound-absorbing materials and sound-absorbing devices to avoid interference." Someone responded, "We are renovating based on the old theater. The transformation is not very thorough and there is a certain amount of interference."

This cinema was not newly built, it was originally a poorly managed cinema.

Haomeng Company received a 15-year lease at a low price. According to the contract, the theater will still belong to the original owner after fifteen years, including the renovation of the theater.

Given the current domestic film market, owners can laugh at the moment if they can have a stable income.

Moreover, if you can still take over a luxury cinema in fifteen years, it will be a business that will make a profit without losing money no matter how you look at it.

For Lin Zixuan, this is a temporary solution.

When Haomeng Company has sufficient funds, it will buy the cinema.

Rent first and then buy, step by step, so that you can spend less money to expand rapidly.

The equipment of domestic theaters is old and still cannot achieve the effect of foreign theaters after renovation.

"There are problems with the seat setting. There is a little difference between sitting in the back row and on the side. It is best to make adjustments to take care of all the audience." Someone suggested.

"I think there should be special seats for disabled people to provide them with convenience, which is very common in cinemas abroad." Someone suggested.

Everyone put forward suggestions for improvement from all aspects, some are easy to do, and some can only be discussed later.

If Lin Zixuan wants to launch the brand of Haomeng Cinema, he must provide high-quality services.

It is not only for the sake of the audience, but also for future franchisees to set standards.

The standard of Good Dream Cinema is to serve the audience. If you don’t think about the audience, why should the audience go to your theater to watch movies and how do you make money?

In the future, competition for yards will become increasingly fierce, and brand building is a long-term process.

When ordinary people go to the cinema to watch movies, the first thing they think of is the Good Dream Cinema, which is considered a success.

The theater renovation has been completed, and next we need to choose a good time to open the door.

Lin Zixuan is preparing to open the theaters in Shanghai and Huacheng around the Spring Festival to create momentum.

The first movie to be released in the business is very important, it must be the best film of Haomeng Company.

In December, the General Administration will issue documents to approve the distribution rights of five private film and television companies.

Among them, there are three in Beijing, one in Shanghai, and one in Hangzhou.

This marks that Good Dream Company has separated from Huaying Group and is able to release and screening videos on its own, and has changed from a relationship of dependence on cooperation to a competitor.

Of course, it is a bit exaggerated to say that the competitors are still focused on cooperation, but they have more autonomy.

Huaying Group is the largest film group in China and controls the screening of theaters.

Lin Zixuan knows that in the future, those who win theaters will win the world, and investment in theaters cannot stop.

Logically speaking, the opening film of Haomeng Theater is Feng Xiaogang's New Year's film.

It has both box office guarantee and commemorative significance.

However, Feng Xiaogang is busy with "Hero", and Ge You is filming "Kara is a Dog". The two missed this year's New Year holiday, which made other film and television companies quite excited.

"Kara is a Dog" is also a good choice. Ge You's transformational work is highly anticipated by the audience.

"Forget it, the film is a good film, but I'm not sure." Ge You politely declined, "It's either that the performance is not good, or that the audience may not accept such a realistic theme. This is different from the New Year film. It's not that noisy and a very plain story. If the box office is not good, it will have an impact on the company."

The filming of "Kara is a Dog" is not fast, and the director is patiently polishing it.

This is how the director of art films is. With sufficient funds, he does not pursue progress, but pursues quality.

Ge You cooperated very well and wanted to make the film more solid.

In his mind, the weight of art films is higher than that of New Year films.

Lin Zixuan thought about it and said that using art films as opening films is not very suitable. Haomeng Cinema is not an art theater.

If you want to find a more cheerful commercial movie, then it’s only "My Savage Girlfriend".

In the past two years, the highlight of Haomeng Company has been "Hero", and other investments include literary and artistic films such as "Kara is a Dog" and "Blind Well".

Finally, there are "My Savage Girlfriend" and "Infernal Affairs", as well as several TV series in production.

Although "My Savage Girlfriend" is a new actor, the director is Lin Xiaoling. It is a standard small-cost commercial film that has the possibility of making a big fortune with small profits.

Since it is an opening video, I naturally want to get a good start.

Originally, the investment of 5 million was a little short, and Lin Zixuan added another one million, which also improved the level of publicity and formulated a new promotional and distribution plan.

"My Savage Girlfriend" will be the first independent film produced and released by Good Dream Company.

During the two or three months of the end of the year, this movie was the top priority of the company.

"Huang Bo, are you dead today? Come back quickly." Xiao Ye urged on the phone.

"I haven't died yet. The director asked me to die tomorrow. Is it so urgent?" Huang Bo said in confusion.

The two of them are talking about the monster Huang Bo plays in "The Legend of White Snake". He will be destroyed by Fahai in the next two days. Huang Bo's scenes are over and he can leave the crew.

It was already a supporting role, and being able to survive for more than ten episodes is considered a long life.

"I just finished the meeting, and you added investment and various publicity resources to your film. This is the treatment of a front-line actor. You are so lucky." Xiao Ye said happily, "After coming back, arrange an interview for you and talk about your past experiences. From now on, you will have to package and position you."

Huang Bo understands the concept of packaging and positioning.

After a celebrity becomes famous, the agency will package it and take various routes, such as pure jade girls, sexy and charming, or comedians, etc., which is a positioning of the acting path.

At the same time, the stars’ past experiences will be beautify and present a sunny and healthy image.
Chapter completed!