On May 20, "Crouching Tiger, Hidden Dragon" held a grand premiere in Beijing.

Good Dream Company has invited all kinds of celebrities, film critics and audiences, which has become a convention in the domestic film industry, and all works of major directors must have premiere.

Li An and the starring actors rushed back from Cannes and were interviewed by reporters on stage.

It can be seen that the popularity of the movie in Cannes gave Li Yan confidence and had the confidence to answer questions.

In the past, he was more conservative when talking about Oscars, but now he is relaxed.

"Director Li, "Crouching Tiger, Hidden Dragon" has received rave reviews in Cannes. What do you think?" a reporter asked.

"I think participating in a film festival is like a beauty pageant. Movies rely on popularity. Film festivals and beauty pageants are activities to gather popularity. Movies are essentially urban attributes, which are to hype the popularity and the news, so they need to promote them." Li An responded, "I am very happy that the film can be recognized in Cannes. The work of the past year has not been in vain."

This concept is Hollywood-style, and mainland directors are not enthusiastic about publicity and hype.

If you want a big director to hype his own movies, he will think you are scolding him. In fact, in Hollywood, publicity and hype is a normal marketing method.

As long as it is not that malicious hype.

"Why not participate in the competition unit of the Cannes Film Festival?" the reporter said curiously.

"I am not competitive by nature. When I encounter competitions, I will think of retreating. It is okay to compete with myself. I will feel uncomfortable competing with others." Li Yan explained, "I prefer film festivals without competitions. Choosing is an honor. Audiences like to watch movies when they come to participate."

"If there is a competition, the scene will be more grand, making you feel that you are very important. In fact, they are all made by man. Of course you can enjoy it." Li An smiled, "It's mainly about watching the arrangements of the film company. I'm too mean now, let it go."

"Will "Crouching Tiger, Hidden Dragon" participate in the Oscar competition next year? Do you think the film will win awards?" A reporter raised a topic of concern to the media.

"Why? When people participate in the competition, I can't be indifferent. It's just a feeling of wanting to refuse and welcome. Most film workers have this feeling for film festivals, especially Oscars, who are both expecting and afraid of being hurt." Li An replied.

"This is true, including world famous directors. You think he is noble and doesn't care. He is very casual or not. In fact, this is not the case. Everyone knows that Oscars do not use art as an absolute judging indicator. If you win the award, your film will not be more artistic than others, but no one can let go of Oscars, with few exceptions." Li An continued.

"Everyone wants to be recognized, win the Oscars and make a name for themselves in the attention of the whole world." Li An gave an example, "For example, the great director Kubrick cooperated with the competition once, and was brought to that kind of atmosphere, but he didn't get it, and later he never went again."

"Making movies and bringing movies to the exhibition is to strive for the greatest reward. Since you participate and talk about anything is unnecessary, you must not ignore it, you can only cooperate with it with all your strength." Li Yan concluded, "I have expectations for the Oscars, but the outcome is not your own."

Li An's words were quite frank, and he did not avoid wanting to win the Oscars.

He won the Golden Horse Award at Treasure Island and was also a frequent visitor at the three major European film festivals. However, as a Hollywood director, he was truly accepted by the mainstream Hollywood film industry only after winning the Oscar.

For this goal, Li Yan was very hardworking and had a full schedule.

June to July is the tour propaganda in Asia, and August begins with European and American propaganda.

Usually, non-English film directors usually participate in film festivals in several major regions and do a few interviews.

Hollywood is a standard publicity model, which invites journalists from all over the world, concentrates them in one location for visits, and then has interviews from several heavyweight magazines.

Since it is a new type of Chinese-language film, "Crouching Tiger, Hidden Dragon" is more intensively promoted.

In addition to major film festivals, European and American regions also have to conduct interviews separately, and make the publicity very meticulous and strengthen the influence of the film.

One is to build momentum for the movie box office, and to build momentum for the Oscar Road.

From August to December, Li An will switch to Europe and the United States and run non-stop.

December is the Oscar sprint stage. Li Yan will focus on Los Angeles, participate in various visits, take TV shows, and chat with Oscar judges at the cocktail party.

This is a fixed procedure to hit the Oscars.

Before accepting an interview, you should understand the nature and readership of each media, including entertainment routes, professional movie magazines, and fashionable and avant-garde online media.

He wants to adjust the content of the conversation to different media to attract audiences of different levels.

Whether you can win an Oscar can watch movies on the one hand, and rely on public relations on the other hand.

Li An had similar experiences. He knew whether he could win an Oscar was not based on art as the criterion, but Oscars were more like a business.

Since you have the ambition to win the prize, you have to pay the corresponding price.

The reporter asked the actors some questions.

The success of "Crouching Tiger, Hidden Dragon" in Cannes has led several starring actors to the forefront, especially Yu Feihong and Xu Jinglei.

The two won the favor of foreign female audiences in the film. Previous martial arts films were mainly men and were more masculine, which was difficult for female audiences to accept.

Male audiences also like to watch fighting scenes between two actresses, which feels pleasing to the eye.

In foreign media reports, the two actresses occupy a lot of space.

The interview ends and the movie begins to be screened.

Lin Zixuan and Feng Xiaogang sat together, they had already watched this movie.

"I really don't understand. Will foreigners really like to watch this film?" Feng Xiaogang found it difficult to understand when he listened to the dialogue between Chinese and Western styles in the movie.

The box office defeat of "The Biggie's Funeral" in North America made him very depressed.

However, Feng Xiaogang has something very good, that is, he is willing to learn from and learn from the strengths of other directors.

He watched "Crouching Tiger, Hidden Dragon" with a learning attitude, and felt that this movie was too down-to-earth. He was a good player in playing vulgarity and was not very interested in artistic accents.

In his opinion, Li An's film is a bit stylistically, and it's more like a stage play.

"Foreigners are watching the fun. They don't understand it if they make it too complicated. The simpler the better." Lin Zixuan continued, "Let's follow this routine. The plot is simple and smooth, and the game is beautiful, and it's done in one go."

"You foreigner are easy to fool, I don't think it's that simple." Feng Xiaogang thought.

"It's just a fresh feeling. It's boring for foreigners to watch too many movies. Let's just follow the trend and shoot one or two movies. If you shoot too many movies, it's easy to lose money." Lin Zixuan said.

Jiang Wen participated in the Cannes Film Festival in violation of regulations. Things got serious, and the General Administration will definitely punish him.

Feng Xiaogang became the director of "Hero". He may not be able to accurately grasp the mentality of Westerners like Li An, but there is no problem in imitating this style.

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