Chapter five hundred and ninety fourth packaging
The preview of "Crouching Tiger, Hidden Dragon" in Cannes was quite successful and had a good reputation.
The film critics and reporters originally went for Li An’s name, but after watching it, they were very surprised. They were completely different from the oriental martial arts films they remembered.
It's not the fierce and fierce style of Li Xiaolong, nor is it the funny style of Cheng Long.
The beautiful pictures, wonderful fights, and sad love have a strong Western romantic color.
Some film critics commented that this movie is a wonderful love poem.
The actors' fighting scenes on the bamboo forest left a deep impression on them. In the eyes of foreigners, it was a beautiful dance. They found it incredible, how did that kind of shot be shot?
Journalists from Hollywood believe it is the credit for the special effects, and they combine the actors and bamboo forests in post-production.
Otherwise it would be hard for them to imagine how to let the actors dance at the top of the bamboo forest.
This shows that Li An grasped the movie-watching mentality and aesthetic taste of Western audiences.
"Crouching Tiger, Hidden Dragon" is an Eastern martial arts story, while Li An tells and packages it from the perspective of a Westerner.
In the movie, Li An didn't talk about any sect disputes or various moves.
He used love stories and good fighting scenes to attract Western audiences. He knew what foreigners were interested in, and foreigners could not understand them at all.
Even if you don’t watch the subtitles, “Crouching Tiger, Hidden Dragon” can still be watched by Western audiences.
This is Li An’s ability.
If Chinese-language films want to go global and be accepted by audiences from all over the world, they need this adaptation and packaging.
Otherwise, just like "The Funeral of Big Names", it is only popular in China, and once you go abroad, you will encounter a wall.
The box office of "The Funeral of Big Names" in North America is less than 900 US dollars, and the ticket price of American movies is about 5 US dollars, which means that only 200 viewers watched the movie.
It can be said to be extremely dismal.
The mode of Chinese-language movies in Hollywood is from small to large, from point to surface.
It will be released in one or two cinemas first. If the box office results of a single museum are good, the theaters that will be released will be expanded.
Hollywood theaters have strict standards, and films with poor box office results will be forced to be removed from the market.
What theaters pursue is profit, and movies that cannot bring them no value.
"The Funeral of Big Names" was released in two theaters in the United States and was removed from the market three days later.
It can be seen that the experience of Chinese-language films in North America is that there are many films with a box office of thousands or tens of thousands of dollars. Feng Xiaogang set a record for the worst box office of Chinese-language films in North America.
Li Yan's movies have good box office in North America because he understands Hollywood and Western audiences.
Even if the art films he made talk about interpersonal relationships in the East, he would habitually consider problems with Western thinking, and think about whether such shooting would be accepted by Western audiences.
Li An rushed from New York to Cannes on May 17 to meet with the actor.
As soon as I got off the plane, I visited a series of visits, including Times and Newsweek and other media. The reporter had too many questions to ask Li Yan.
Seeing this situation, Li An felt relieved.
The next day was the screening of "Crouching Tiger, Hidden Dragon" to the audience. The audience's reaction was also enthusiastic, and they expressed their love with long applause.
The crew then held a celebration banquet on the beach in front of the Calden Hotel in Cannes, and everyone was in high spirits.
Through this screening, American film companies have increased their confidence in this movie.
The reputation of the critics and audiences is very good, which shows that this Chinese-language film is in line with the tastes of Western audiences.
The staff of Haomeng Company sent the news and pictures back to China, and quickly appeared on the entertainment pages of major domestic media, which is a good publicity material.
On May 20, "Crouching Tiger, Hidden Dragon" will be released in the country.
Under the public relations of Good Dream Company, the newspapers are filled with all kinds of praise, mostly foreign media's one-sided praise for the reports of "Crouching Tiger, Hidden Dragon".
Isn't it worth watching a movie where even foreigners are conquered?
With the appeal of Director Chen, Yu Feihong and others in China, and various publicity and hype, no matter what, let the audience enter the cinema first.
As for whether the movie is good or not, it depends on one's own opinion.
Lin Zixuan probably likes those art film lovers, but it is hard for ordinary audiences to say that they may not be able to withstand the literary tone of the actors in the movie.
This is not the same routine as the martial arts movies they usually watch.
Audiences who are used to watching Xiangjiang martial arts movies will feel confused, and in the end even the male protagonist dies. It's so irritating.
The routine of martial arts films is that the male protagonist endures hardships all the way, and ultimately achieves martial arts, defeats his opponents, and wins the favor of beautiful women, so that he can watch it with pleasure.
The anti-routine routine like "Crouching Tiger, Hidden Dragon" that was invincible at the beginning and died in the end is really unacceptable.
Even the original work may feel that it will ruin your views.
As the author of the novel, Lin Zixuan participated in domestic publicity activities, and the promotion and release of the movie also brought a sales boom to the novel.
Some TV stations even replay the TV series "Crouching Tiger, Hidden Dragon" to gain popularity.
After five years of preparation and preparation, from novels and TV series to movies, we finally have to be tested by the market.
Lin Zixuan's mentality is relatively relaxed.
The investment in "Crouching Tiger, Hidden Dragon" has recovered, and the box office is net profit, but he still hopes that the box office will be better and lay a good foundation for the sequel.
Even if the domestic box office failure is nothing. In the long run, this is a new attempt by Chinese-language films to the world.
In Cannes, the news department of Baodao held a meal and invited directors from both sides of the Taiwan Strait and the Three Places to gather.
Both Li An and Jiang Wen participated.
This year, Chinese-language films shine brightly at the Cannes Film Festival. Many movies from both sides of the Taiwan Strait and the Three Places were shortlisted for the main competition unit. Many Chinese stars gathered in Cannes, and their popularity was very high.
Compared to Li An's popularity in Cannes, Jiang Wen's situation is quite embarrassing.
There is such a report in Cannes that the Chinese government asked the Cannes Film Festival to withdraw Jiang Wen's films, not to participate in the competition units of the film festival, and not to be released in Cannes.
This request was rejected by the festival's organizing committee, who believed that the film should not be affected by political factors.
Although Jiang Wen's movie has received high praise from many film critics, negative news has also appeared.
French media maliciously speculated that Jiang Wen's movie was banned as a propaganda method, and believed that if a Chinese film wanted to attract attention, it would have to arouse the anger of the Chinese authorities.
This storm caused trouble for Jiang Wen.
"I don't want to talk about this, not because I'm afraid of what impact it will have on myself, but because everyone mistakenly thinks that Chinese movies need this form of packaging promotion." Jiang Wen told, "Being banned makes this movie look very important, but in fact, its importance has not changed regardless of whether the movie is banned or not."
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Chapter completed!