The recording site of the "Treasure Appraisal" program was busy.

This is the largest studio of Beijing TV. The director is directing personnel to debug the machine, and someone is explaining something to the audience.

The program team invited three cultural and artistic experts, two from national museums, and one was a professor in the university's archaeology major.

Ma Weidu is the fourth expert and is talking to the other three, and he looks very happy.

Another person was sent by the Guardian Auction House to evaluate the value of antiques.

Domestic auction houses emerged in 1993, the year when the country's cultural relics policy was liberalized, and the state allowed cultural relics transactions within a certain range. Therefore, the Jiade Auction House was officially established in the capital.

After years of development, Garde mainly holds large-scale auctions in spring and autumn every year, as well as irregular small auctions.

There is a saying in this industry that if you don’t open for three years, you can open for three years, and the same is true for auction houses. It’s enough to auction twice a year.

The program "Treasure Appraisal" helps the development of the collection industry and drives everyone's enthusiasm for collection. The auction house naturally supports it, but the experts who come to evaluate also collect money.

Only after this show is popular will experts be willing to come here for free.

Now it is the experts who support the show, and in the future it is the programs that will increase their popularity for experts.

This is the first episode of the program. To be honest, although Beijing TV station has made promotional promotions, the number of people registering is not large, and the people don’t quite understand what the form this is.

In everyone's traditional concept, the idea of ​​not revealing money is deeply rooted in people's hearts.

Even if there are antiques in your home, you can't take them out for appraisal. You have to estimate the price on site. If it's worth millions and is broadcast on TV, no one knows it.

If you are missed by a thief or are known by neighbors, your life will be difficult.

Therefore, people with antiques at home would rather go to Panjiayuan and Liulichang to trade privately than show their faces on TV.

This is what most people think, and some people are brave and not afraid of going on TV. If there are experts on-site appraisal and valuation, they are not afraid of being slaughtered. They know how much they are worth and feel at ease.

As long as you are from old Beijing, who doesn’t have some bottles and jars, it usually looks inconspicuous, but it’s just a golden lump.

Most of the people who come here are mentally picking up bargains. It is impossible for these objects to be used for experts to identify them. They will screen them in advance and select representative objects from them to explain to experts.

Even if it is fake, there should be an explanation to popularize the audience's knowledge on collection.

The program duration is limited, so the items selected must be checked by experts to select valuable cultural relics.

Before recording the program, experts have used these objects, and they know the truth and falsehood. If they are really not sure, they can discuss with other experts, so that they will not be misunderstood.

After all, this is a professional treasure appraisal program. If other experts find fault with it after it is broadcast, it will be unprofessional.

Or, recording a program is just a formality.

The preliminary preparations for this program are very important. It took a whole month to select more than 30 treasure holders. These people are willing to cooperate with TV and can record two episodes of the program.

After the program is broadcast, I believe more people will be willing to participate.

"Brother Ma, how about it? I heard you took a few treasures out for the finale." Lin Zixuan asked.

"It's just that everyone will study it together, it's nothing." Ma Weidu said modestly.

If you want to attract the attention of the audience and increase the ratings, you must take out valuable treasures or valuable items.

If there are tens of thousands of items in a show, the audience will feel bored and unable to lift their energy. If there are objects worth millions, it will be different.

If there are rare treasures, the audience will also watch them in order to gain insight.

At the beginning of this show, you can't encounter antiques worth millions, so you will find professional recruitment.

Ma Weidu and the auction house will bring out antiques and find someone to make up stories, such as buying them for thousands of yuan at street stalls. Once the experts appraise, they will be worth hundreds of thousands of yuan, so that the program will be interesting.

The auction house brings out antiques for promotion. This antique may be available at the next auction.

This is not a fake. "Treasure Appraisal" is mainly to introduce knowledge about antiques and collections, and it is enough to achieve this goal.

This kind of thing is very common in auction houses. Some entrusted specifically to raise prices, while others deliberately cause failures. Anyway, there are many tricks in the antique industry, so it is better for laymen to be cautious.

The on-site preparations are completed and the director prepares to begin.

The entire studio is decorated with antique flavors. Experts are wearing old-fashioned gowns and Mu Shanshan is wearing a cheongsam, which is a bit nostalgic. Most of the audiences on the scene are staff members of the station.

Mu Shanshan’s main job is to chat with the treasure holder and introduce the origin of the treasure.

At this time, many strange and strange stories can be drawn. The more bizarre the stories, the more likely they are to be tutors. They are employees of Mu Shanshan's company just to make the show interesting.

In the future, the program will be on the right track, and there will be fewer and fewer such support.

The order in which each treasure holder takes the stage is fixed. Experts analyze according to their respective professions. Sometimes if they say something wrong or if they don’t say it in place, the experts will ask for a remake.

Ma Weidu enjoyed this process very much. He was very eloquent and said it was very clear.

On the contrary, it was the first time those experts recorded a program, and they stopped many times, and the commentary was dry and not attractive enough.

This shows that everyone has their own field of expertise, and Ma Wei Du is suitable for life in this spotlight.

"Treasure Appraisal" is currently the largest collection program in the country. Its form is more open and allows the people to participate. Unlike some programs that only explain collection knowledge.

The leaders of Beijing TV Station were also recording the scene. This time they invested a lot of money to create this program, which was a sign of competing with China TV Station.

The sequel to the New Year drama "The Story of the Editorial Department" broadcast on New Year's Eve caused the ratings of Chinese TV's daytime program to plummet.

This has given hope to other local TV stations, and ratings represent advertising revenue.

China TV has always been the most expensive advertising costs. As long as the local station has a program that can exceed the programs of China TV in the same period, it will definitely be favored by advertisers.

Just like the program "Treasure Appraisal", Beijing TV will be broadcast on Sunday night.

As long as the ratings in the Beijing area are not lower than those in China TV, the naming fee and advertising fee are not a problem.

After the recording of the program ended, the leader of Beijing TV station shook hands with Mu Shanshan to say goodbye.

They worked with Mu Shanshan because this program was planned by Mu Shanshan's company, and as the host, Mu Shanshan has a considerable influence in the capital.

When he walked out of the studio, it was a little cold outside. Lin Zixuan took a windbreaker and draped it on Mu Shanshan.

This feeling is a bit like when Mu Shanshan recorded "Fang Da Variety Show" when he was on China TV. He waited outside, and then the two went home together.

Several years have passed in a flash. (To be continued.)
Chapter completed!