It seems that overnight, mainland residents in coastal areas discovered that life has changed a lot.

If someone is interested in tracing it back, things can actually start from the end of last year.

Over the past 78 years, the country has introduced many preferential policies to benefit the people and has spanned many fields. Last year, the introduction of the Los Angeles Olympics from the United States was a major event in the entertainment industry, but closely followed by the release of an American TV series "The People from the Atlantic Ocean".

Not to mention what others think, for Hong Zhaoming personally, he likes this TV series very much, especially the costumes of the male protagonist, the pair of sunglasses and novel style pants are very interesting. Yes, it is interesting, it is indeed very interesting, but it is just fun. Hong Zhaoming has to get up early and go to bed late every day, but he doesn't have the energy to think about anything else.

But just overnight, everything changed.

After signing a confidentiality agreement and obtaining the product style required by the American clothing company, Hong Zhaoming suddenly realized what the foresight of a businessman is.

Of course, he might not be able to say this term in one word, but he still immediately linked this incident with that TV series. With the free promotion of the TV series, he laid the foundation for his product promotion, right? It turns out that in the eyes of people who can do business, gold is everywhere!

Hong Zhaoming knew very well that under the current national conditions of the people who are tired of black, white and gray and are increasingly eager for fresh clothing, they are handsome and handsome. This clothing from the other side of the ocean will definitely create an extremely huge market!

However, Hong Zhaoming still did not expect that the world could really become so fast and so big.

It seemed that overnight, as if it had been negotiated, all high-end shopping malls in Shanghai had portals for the same brand. There was no doubt that it was the "Oscar & Hannah" brand, a US foreign-funded enterprise that just brought a new whirlwind to the garment industry in the Pearl River Delta.

Frog mirrors and bell-bottom pants are these two clothing that frequently appear in the TV series, and products produced by myself and many of the steel industry peers in the manufacturing industry have been launched.

During the Spring Festival holiday in 1985, all shopping malls in Shanghai were crowded with customers, but not all shopping malls had Oscars & Hannah's stores, which could only be seen in those high-end stores. Hong Zhaoming conducted a field inspection and found that the price of these clothes cannot be said to be too expensive, but it is not something that ordinary people can buy at will. Of course, who will sell at a basket of clothes?

"Hey, this isn't Lao Hong!"

At noon, just as Hong Zhaoming was watching in front of one of the chain stores, a colleague he had just met appeared: "Did you come to see this store too?"

Hong Zhaoming recognized the other party's identity. He was a very famous clothing factory owner in Jiangsu and Zhejiang: "Mr. Li, good morning, you... came here to take a look?"

Mr. Li nodded and said, "Yes, come here to take a look. This American brand has opened eight stores in the city in one go. Among them, the scale of that flagship store is even more amazing, with three floors!"

After chatting for a few minutes, the two walked into the shop in front of them and wandered around. The rows of shelves were filled with bell-bottom trousers of different styles, black, dark blue, light blue, light gray, flesh color, white, brown, and various fabrics, including denim, khaki, nylon, linen, etc. The many styles made Hong Zhaoming lose his eyes instantly.

"Look, there's a jacket!"

Mr. Li pointed to the top area, and rows of shelves were hung with jackets of different styles. The colors were mainly brown and black, and the texture was almost leather and dismissed, which was completely different from the clothing of most advanced Chinese people. Of course, the price was also extremely high, so the positioning of this brand suddenly came out.

The two of them came to the cashier together and saw that the team waiting for payment was more than five meters long. Although each person could only buy one or two pieces of clothing at most, the checkout speed was extremely fast because of the small amount. However, even so, it was difficult to see signs of shortening the entire team. How many people were buying it!

“American companies are just amazing.”

Mr. Li sighed: "You participated in the bidding meeting some time ago, right? The order of 20 million US dollars, and then it will be listed with eight stores. Which domestic company can do this? 20 million US dollars... It's just over 100 million yuan. Just one fraction of it is enough for us to be happy!"

Hong Zhaoming nodded, but his energy was not attracted by the toad mirror in the corner, but focused his attention on the jacket. Not to mention the material, the color and style of the other party's clothing were unheard of. Did he come from Paris, the fashion capital? The so-called international fashion frontier? Although Hong Zhaoming's clothing factory mainly focuses on making jackets, it is not as good as Cheng Mian, who designs clothing, and doesn't understand this kind of thing...

"This is a pretty thick thigh, you must hold it firmly."

Hong Zhaoming looked at the layout of this store. Not only was it sufficient funds and sufficient supply, but the company's design layout of the store was also very good. Although he couldn't say much professional words, he also understood a basic principle. If you can make customers feel comfortable, it is the greatest success of the design!

"I just don't know who founded this company. Are those Americans so powerful? Or is it just a big boss from the industry who came to the mainland to find a market?"

This question is not something that Hong Zhaoming can answer, and of course it is not something that President Li can explain. The two of them took advantage of this topic and chatted about other things and started shopping in the specialty store together.

While Hong Zhaoming was strolling around at noon during the Spring Festival holiday, on the busy streets of Nanjing Road, bustling pedestrians kept looking at a building and even kept walking there.

In recent times, it has been the focus of the entire Nanjing Road.

This is a more than ten-story building with a simple and beautiful appearance. The "Oscar & Hannah" China Main Store on the ground floor occupies a full three-story height, and the entrance is full of people entering and leaving.

On the high-rise of this building, although an office is decorated very simply, it is the most important place in the entire building.

Behind the only desk in the room, a brunette girl was browsing reports.

"First day sales, first day net profit, single day sales, single day net profit, inventory changes, transportation costs. Market situation in the Yangtze River Delta region, competitor distribution and strength analysis, the information on these two items is not detailed enough..."

Alice shook the last two pieces of information, and the market research was fine. In the non-information era, it would be impossible to get much useful information without the help of commercial spies. After all, it is still a long time before the establishment of the Shanghai Stock Exchange, and no company can disclose financial statements to the public.

Recalling the situation at the meeting yesterday, Alice muttered: "The primary goal now is to seize the market, and we must achieve the position of KFC and McDonald's in the mainland catering industry. In the capital chain, as long as Microsoft's dividends are available, one million US dollars of spare money will be used every month from 1986, and this amount will continue to increase. On this basis, the company's net profit will be included, and then all existing stores will be used to borrow from banks, so it should be possible to achieve the blooming of Jiangsu and Zhejiang provinces in six months..."

If you want to do it, you can do it. If you want to do it, you must also achieve amazing achievements. For how this clothing brand should develop, a preliminary plan has emerged in Alice's mind. The most basic thing is to make its stores everywhere like KFC and McDonald's.

"It's okay to surpass Guchi in twenty years and Chanel in thirty years. I'm really not interested in those so-called famous brands. Develop like ZARA, and then spending the accumulated huge amount of funds on the blade is the key. Well... Xixi's complaints make sense. Without a few billion dollars of investment, how can we build an artificial intelligence computer?"

After reading the documents at hand, Alice was tired for a long time, stood up and stretched, walked to the window, and looked into the distance.

Now it is only the mid-1980s, and there are still several years before the development of Pudong. Alice is certainly clear about what Lujiazui will look like. At this moment, although there is already the title of "First Bay" and is relatively prosperous, there is no Oriental Pearl, no Global Financial Center, no Jinmao Building, and no Shangri-La. Only some white ferries pass by the Huangpu River from time to time.

"When Pudong is developed, it will be at least four or five years later. I should be able to intervene in its construction, right?"

Looking down from the window, the busiest commercial street in Shanghai is full of dense pedestrians on Nanjing Road. After all, there are all kinds of shops around. During the Spring Festival holiday, it naturally attracted countless customers to visit. In fact, a considerable number of people were coming to the "Oscar & Hannah China Flagship Store" on the first floor of the company's headquarters building.

Needless to say, Alice could tell at a glance that the whole street was crowded with people, but all the dark blue workers' uniforms were all dark blue, which really reminded people of the... bitter feeling that faces the loess and is facing the sky.

"Well...yes, it's normal to have such a return. After all, I took action quite early, and the subsequent funds were abundant. At least half a year, there was no competitor in the whole country who could compete with me. In half a year, opening stores across Jiangsu and Zhejiang provinces is not like playing?"

With his fingers knocking on the window, Alice looked down at the door of the flagship store on the first floor, where a couple who had just changed into brand new bell-bottom pants were walking out. Facing the envious expressions of people around them, they had extremely proud smiles on their faces and quickly merged into the street, but they were the most eye-catching existence in the entire street.

"Well... not bad, not bad, then I seem to be able to play a double-sided attack. I will open a branch directly in Guangdong, and then go north along the coastal area to meet the expansion of China headquarters in Shanghai north and south... Well, then the establishment of the Beijing branch should be put on the agenda..."

Calculating the funds Microsoft can provide for itself every month and then calculating the prices in mainland China today, Alice showed an extremely proud smile on her face.
Chapter completed!