Chinese cadres have always had strong execution ability.

Cadres without execution will not be promoted to decision-making cadres.

Although Liu Yunshan is an enterprise cadre, he is still a standard cadre. Therefore, it took only five days to bring the main team of "Red Sorghum".

The so-called team here not only includes "Gong Li", but also the male lead Jiang Wen, director Zhang Yimou and screenwriter Mo Yan.

The endorsement fee of 2,000 yuan is too much by the 1988 standard.

This year, Gong Li's salary was 200 yuan, Mo Yan's movie adaptation sold for 800 yuan, and Zhang Yimou's salary plus subsidy was only 500 yuan.

With enough sorghum noodle tube, they earn more than a year.

Liu Yunshan took out 2,000 yuan and ensured that the advertisement could be held for a whole year. Several people agreed to take a look.

For them, salary is one aspect, and exposure is also very important. Movie stars of this era do not have much opportunity to appear. TV commercials can also generate excellent popularity for them.

Researchers at Dahua Laboratory are basically otakus from the 1980s. When they heard that Gong Li and Jiang Wen arrived, they almost flocked to welcome him.

Zhang Yimou visited several factories alone and after figuring out what the gas water heater was, he began to quietly plan the shooting details.

Since it is an endorsement contract, many advertisements will be shot in one go. In terms of quantity, an advertisement may only cost more than 100 yuan.

Even so, Gong Li and Jiang Wen were still dutifully putting on makeup and preparing. The places where they shot advertisements were surrounded by young people, and the oilfield Public Security Bureau forced them to send personnel to maintain order.

Su Cheng only took a look from a distance and did not get close. At this time, Gong Li was still just a student from the Film Academy. Although she was elegant and generous, she could not hide the youthfulness between her eyebrows and her star temperament had not yet been fully acquiring.

However, Shu Lan took the opportunity to get to know someone and got into the backstage and took photos with her.

It took only about a day to take the advertisement for the "Debang" water heater. Liu Yunshan read the lines in it over and over again: "Debang water heater, the whole family is happy", and then laughed happily.

He said to Su Cheng gratefully: "Director Su, when the gas water heater of our oil appliance factory is ready, I will deliver the first one to your home."

"Then we're going to make a decision." Su Cheng laughed, chatted with him about the situation in the factory for a while, and asked again: "Have the TV station been in contact?"

"I want to contact Shan when the product is offline." Dong TV Station, Director Teng, who filmed the advertisement, agreed to introduce the director of the advertising department to me."

"Well, but you don't have to wait until the product goes offline. Let's take advantage of the hot red sorghum and broadcast it now."

Liu Yunshan said in surprise: "What should I do if I want to buy something?"

"Just stay tuned. You should pay attention to it. It is not the consumer, but the channel dealer." Su Cheng mentioned him: "Look at the current products, you basically sell as many units as you ship out of the factory. Therefore, once the channel dealer sees a brand new brand, it will definitely come up. At that time, you can charge a certain amount of deposit to alleviate the insufficient funds."

Liu Yunshan widened his eyes and said, "If we don't have our things out, we will collect the deposit?"

Su Cheng also widened his eyes and asked, "Is it related?"

"For such a long time, isn't it a scam?" Liu Yunshan said honestly.

Su Cheng was puzzled and asked: "How long do you expect the factory to produce gas water heaters?"

"This... the drawing hasn't been seen yet..."

"The production is the same, please give me a rough estimate."

"2 years?" No wonder he didn't dare to collect the deposit. In two years, the water heater market would be divided. Su Cheng turned his head and looked at Shu Hao, and said helplessly: "In two years, what are you still competing for domestic markets? Go to Africa to sell water heaters."

"Can you go to Africa to sell water heaters?" Liu Yunshan was very excited. Zimbabwean coins should be considered foreign exchange.

Shu Hao held Liu Yunshan embarrassedly and said, "Director Su is joking."

"Oh..." Liu Yunshan touched his head embarrassedly and said, "Two years have passed, but we are a small factory, with little money and few people, slow work and meticulous work."

"Go and have a look." Su Cheng didn't say much.

He was 30% of his time in vain and always had to do something. In the research institute, with the existence of a big killer like Zhong Zhigen, no project team could escape his sharp eyes. As long as the progress can be maintained, the large displacement well will be a natural thing.

The group boarded the bus and rushed to Longqu County.

Longqu is close to Dongying, and at the corner of Ji'nan and Dongying, it has obvious location advantages. However, due to the weak industrial foundation, the planned economy gave it a pitiful few industrial projects, and most of them were petroleum and petrochemical projects that Ji'nan and Dongying were despised.

The oil appliance factory is one of them. It originally produced liquefied gas stoves. When it was first established, it had a bit of technical content. After the 1980s, it began to fail repeatedly. By 1987, the stoves produced by the oil appliance factory in Longqu County had become synonymous with junk goods, and even locals were reluctant to buy them. Every year, it was forced to distribute and sell some of them by the supply and marketing cooperatives, which made the factory look a little better.

However, there are fewer and fewer good things to promote by the supply and marketing cooperative. Liu Yunshan is not the kind of pioneering leader. When it comes to solving the problem of factory losses, his main method is to ask the leaders to help.

Please help the leader solve the problem of bank loans, please help the problem of poor sales, please help the problem of employees' Spring Festival welfare, please help the problem of employees' children's employment...

This is also the common way for corporate cadres in his era. Because the enterprises belong to the state and the county. When the enterprises were rich, they kept sending them to the government. Now that they are short of money, they naturally need to ask the government to provide them with guarantees.

The problem is that there are too many companies that have problems at the same time.

After one or two years, not only Liu Yunshan was exhausted, but also the leaders of Longqu County were exhausted. When they saw Liu Yunshan again, the county leaders were full of resentment, and naturally they were allocated less and less money.

I heard that Dahua Industrial was interested in participating in the restructuring, so that it could take the opportunity to throw away this hot potato. The leaders of Longqu County were so excited that they caught fire. At least three people were late to put out the fire.

The leadership team of Longqu County is at the end of the county road, waiting for the arrival of the bus.

A county party secretary, plus eight county party secretary, and five deputy county magistrates who do not hold a standing committee member, is this bloated county leader.

This was the first time that Sucheng had encountered warm hospitality from the local government, so he could only get off the car and shake hands. Fortunately, the ceremony was not complicated, and it was only a few words that would end, but the designed canteen meals in the factory could not be done. He got a big drink from the county party committee guesthouse first.

The Yanghe Daqu was filled with boxes, and the sky was dark. County and township cadres followed the policy of drinking and drinking. Nothing was useful, and they always had to pour the wine. Even with Sucheng's good physique, they still couldn't hold on until the end of the banquet.

The county party secretary wiped his mouth and left.

The next day, the county magistrate came forward and took his county government team to treat him to dinner, but in fact he was just drinking.

Su Cheng insisted until the banquet ended, but did not persist in the guesthouse.

On the third day, another team from the CPPCC and the Industrial and Commercial Bureau came to treat guests.

When Su Cheng didn't want to go, two people came and persuaded him, "You must drink for seven days before you can entertain the guests. We have never had any decent entrepreneurs here, you are the first one."

"Even if it comes, it will be scared away." Su Cheng could not waste seven days drinking and sleeping.

However, it is obviously useless to reason. Otherwise, you wouldn't have been drunk two days ago.

Looking at the person sent by the other party, the stance that had already been urging the drink before the banquet started, Su Cheng patted his clothes and decided to say, "I'm going back to the East Camp."

"What?" Now, no pulling action was gone.

Su Cheng moved his body, rubbed his painful forehead, and said, "Just treat me as I am here and drink the wine for seven days. I will come again in seven days."

"Director Su is joking." One of the people who came to persuade him to come quickly said, "You are gone, what are we drinking."

Su Cheng smiled angrily and said, "I'm here, it's just a drink. Otherwise, I'll leave a few hundred dollars for you and you can drink it as much as you want."

"Director Su, Director Su..." Liu Yunshan begged: "Why don't you wait? You're leaving, our factory..."

"I think that drinking environment like Longqu County is not suitable for running a factory, so why don't you move out?" Su Cheng said casually, still packing things.

Now, the cadres of Longqu County realized that something was wrong and repeatedly promised that there would be no banquet, and then ran back to report.

Not long after, the county magistrate and the director of the National People's Congress also came.

The county magistrate is over 50 years old and said with a heartbroken attitude: "Director Su is a person who does practical things, and is different from ordinary entrepreneurs. This time, we made a mistake. Our Longqu officials don't drink like this..."

They don’t usually have the opportunity to drink like this, not because they don’t want to drink like this.

For the leaders of the county party committee and county government, there are not many opportunities to pour Yanghe Daqu into their throats without restraint.

Liu Yunshan is a cadre from Longqu County, so he can only follow the county magistrate's words and said: "Director Su, I'm going to the wine table to get familiar with it. If you don't like drinking, our oil utensil factory will not drink anymore."

Then there were Shu Hao and other cadres at all levels.

It was almost an admonishment meeting.

While vain and slandering, Su Cheng sighed: This guys' administrative efficiency is actually very fast, and they don't need to do it when doing things in a serious manner. Without being forced to force them, they will not have such high administrative efficiency.

After obtaining the guarantee, Sucheng finally had to go to the oil appliance factory.

This is the fourth day of departure.

Since it is a factory built by the state, it looks the same, but the embarrassment in the factory area cannot be concealed no matter how hard it is.

The worn-out machines and the worn-out factory area make it look like a scrap factory, rather than a factory that is currently in production.

Su Cheng walked around inside and could even smell the strong smell of urine.

The workers' ages are also uneven. The youngest are only fourteen or five years old, and the older ones are forty or fifty years old, but there are only middle-aged workers in their thirties and forties.

Such a declining factory cannot be seen in Shengli Oilfield.

Su Cheng sighed in disappointment.

Shu Hao has come to the oil appliance factory more than once. Seeing Su Cheng's expression, he said, "The situation is not good now. It's all like this in the county-level factories in China. The oil appliance factory is already good. The oil field's revenue is stable and incomparable."

"Where have the middle-aged workers gone?"

"I have tried to transfer to a factory with good efficiency, and the rest have gone to work outside. After I bought this factory, their iron rice bowls were thrown away, and no work started, so I couldn't keep people." Shu Hao said, and said confidently: "When our machine is installed, the county government will agree to help us solve some of the workers. It is not difficult for us to recruit people by ourselves."

"Leave them 10% of the equity, and these workers don't want it?"

"What does it mean to have such a factory equity?" Shu Hao said, paused for a moment, and asked in a low voice: "Su Cheng, do you think this factory can continue to be built?"

Su Cheng didn't say anything, and lowered his head and walked around the factory area for a while, then said: "If you want to continue doing it, in addition to purchasing new machines, you have to start it again according to rules and regulations."

"I have bought the new machine. Rules and regulations, can I copy the machinery factory?"

"The problems with the machinery factory and this factory are still a little different." Su Cheng took a deep breath, then vomited it out as quickly as possible, and said: "The first rule and regulations: urination and defecation are prohibited in the workshop."

Liu Yunshan, who was erecting his ears behind him, suddenly blushed.

Urinating and defecating in the factory workshop sounds a bit weird. But in fact, many domestic factories have this phenomenon. The smaller the factory, the more common this situation is. Longqu County Petroleum Equipment Factory is no exception.
To be continued...