When Zhang Yaping first met with Zhang Ke, it was the first VCD disc they produced in Jianye in mid-1995. He learned from this young man who was only seventeen years old at that time that the charming charm of business talent was called.

Of course, no one of the men who can sit in this room today will doubt their abilities, IQ and talent, and no inherent confidence. How can they reach the peak of their lives before the age of forty and become one of the world's most remarkable elite groups? Take Xiao Jincheng for example. When he was studying in the United States, he solemnly proposed as a future billionaire. Such a person is willing to be driven by the young man who is only 20 years old in front of him to open up the overseas market in Kumho.

Seeing Zhang Ke walk in, Zhang Yaping stands up with Su Jindong, Ding Huai, Xiao Jincheng and others, and smiles, "I just come here and sit around, which will disturb Ke Shao's beautiful scenery and be with the beauty..."

"It's not close. I'm free when I'm free, so I like it most when I sit and chat with old friends..." Zhang Ke smiled and asked Zhang Yaping and the others to sit down together, and Tang Jing and Zhai Danqing sat aside and listened to them.

At this moment, Chen Xinsheng also rushed back from Delfasy's banquet. In addition to Su Jindong, Ding Huai, Xiao Jincheng, and Tan Yunsong, the chief scientist of Oak Garden, most of Aida's core management team were in this room.

"This electronics exhibition, Kumho will probably come up with new products that surprise the world," Zhang Yaping said with a smile. "In the past few years, I have become accustomed to this kind of expectation."

There is really nothing to keep in secret about what will be published tomorrow. In front of old friends, there is no need to keep the suspense until the last moment. Zhang Ke smiled and said, "At present, only the only one who can be used in Jinhu can do it. It will launch several ** digital radios, and it will also launch two radio-functional IPlayers - one for battery and the other for dry battery," said Zhai Danqing overtook his head and said, "Once Zhang is our old friend, we always have to give some gifts to our old friends..." and said to Zhang Yaping, "Our mobile phone products are a bit inappropriate, so we won't take them out and show off."

Kumho has no brand awareness in overseas regions, and it has many conveniences to release new products through electronic exhibitions. However, the electronic exhibition is usually a stage for many electronic manufacturers to showcase the latest technological achievements, and is more aimed at professional intermediary manufacturers or agents. Excellent products and industrial designs will not receive special attention at the electronic exhibition. If you are competing with technology, Philips' digital mobile phone technology is several levels higher than Kumho.

Zhai Danqing brought the latest model of Kumho. Zhang Yaping opened the packaging box, looked at the simple and bright aluminum brushed case, and said with a smile: "Ida's products always have elegant atmosphere, and they are also very outstanding in product functions. I have heard that you acquired a company with digital frequency modulation chip technology at RB last year, and I was wondering when I could see you have products that integrate this technology. Philips is too conservative in this regard."

"Each has its own strengths. Kumho has such technical background as Philips, why bother to do these small things?" Zhang Ke said. He was not completely untrue. Including the intention of complimenting Philips, Philips has never had particularly outstanding achievements in the consumer electronics market because it is too conservative.

Philips has accumulated technology. Zhang Ke still remembers that it was Philips' first mobile phone with digital radio function. Zhang Ke also wanted to integrate digital frequency modulation technology into mobile phones.

Since Nokia launched its first mobile phone with games at the beginning of the year and became popular in the market, even if it has no experience in the past, the entertainment functions of mobile phones should be highly valued by mobile phone manufacturers.

However, adding the radio function is not simply to wrap the digital radio that has started and the mobile phone with tape. If you add a digital frequency modulation chip, the performance of the audio processing chip of the mobile phone will be greatly improved. Relying solely on the mobile phone baseband chip will be insufficient, and an additional microprocessor chip is needed to increase energy consumption. In order to maintain standby time, the performance of the power management chip also needs to be improved. The volume and weight of the mobile phone cannot be controlled to enable the product and industrial design capabilities to be exerted.

Because he has been focusing on the research and development of core IPlayer technologies for a long time, Kumho has strong technical strength in audio processing chips and has also obtained the complete technology of embedded microprocessors from Deyi. However, when it comes to integrating it, it is much more difficult than building blocks. If Kumho wants to solve the difficulties of the baseband chip plus microprocessor manual structure solution, he must first understand the technology of the baseband chip.

Cheng Hanzhang has been looking for suitable candidates for mobile phone baseband chip research and development in the United States. It was not until early March this year that Chinese American Xu Shengzhi invited ESS from Shengkexun to lead the mobile phone chip research and development department under ESS. Xu Shengzhi can be said to be one of the most outstanding people in the Chinese scientist circle to study baseband chips, but Xu Shengzhi joined ESS, and few people think that Kumho has any ambitions for baseband chips.

Since the advent of digital mobile phone technology, almost all large semiconductor manufacturers have tried to develop baseband chips, and only seven have succeeded in the end. IBM has failed twice, Intel has failed twice, AMD has failed once, and Samsung has failed three times...

Ida's budget in 1998 invested more than US$400 million in the R&D system, and more than US$160 million was allocated to ESS as pure R&D funds. Zhang Ke has made up his mind about this.

With such a large investment, even if the best mobile phone baseband chip technology cannot be developed, it can greatly enhance Kumho's capabilities in mobile phone function solution architecture and product design. Nokia has never mastered the best baseband chip technology, but its ability in solution architecture and product design is the key factor in its ultimate top spot in the global mobile phone market.

In the past that Zhang Ke experienced, domestic mobile phones had a glory in 2003 and 2004, and even overwhelmed the status of imported mobile phones in the domestic market. However, overseas mobile phone manufacturers such as Nokia and Motorola used their absolute advantage in mobile phone development and design capabilities to launch the "sea of ​​machines" tactics and released hundreds of new models in a short period of time, forcing domestic mobile phone manufacturers to face the challenge. It took only more than half a year to completely overwhelm the domestic mobile phones. Due to the slow movement of domestic mobile phone manufacturers and the stockpiling of old models, a large amount of backlog, and the subsequent losses wiped out all the profits generated during the glory period in the previous two years.

Kumho's mobile phone design capabilities are still only on the existing functional modules, splicing the existing functional modules for mobile phone design. The design cycle of a new mobile phone in Kumho does not take three months. Kumho has product development and design departments in Beijing, Tokyo, Seoul, Singapore, Hong Kong and other places. It is no problem to launch twenty or thirty mobile phone models a year, but there will be a lot of repetitions among so many mobile phones. As of now, Kumho has only released six new mobile phones this year, and is also considering sending three new mobile phones around New Year's Day. This is almost the best performance of Kumho's mobile phone design capabilities.

At this time, to add new functional modules, such as adding FM radio functions, you must rely on the technical strength of Deyi or other baseband chip manufacturers. Kumho ranks fourth in the domestic mobile phone market, but in 1998, the sales of mobile phones did not fail to exceed 1.6 million units. This achievement must be converted into the global mobile phone market, accounting for less than 1.4% of the share, which is really nothing. Not to mention whether Kumho's requirements will be valued by Deyi and other baseband chip manufacturers. Even if they are valued, the cycle of developing new solutions will take at least six months to one year, and the cycle of launching new mobile phones will be even longer.

The domestic mobile phone market is still in the development stage, and the profits of major mobile phone manufacturers are extremely generous. They have just entered the golden age and fierce competition has not yet arrived. Otherwise, with Kumho's technical strength at this time, it would still be unable to cope with the "mobile sea" tactics of overseas mobile phone manufacturers such as Motoroto and Nokia.

Zhang Ke's mind was running. He considered so much and so far from digital frequency modulation technology. Fortunately, Zhang Yaping carefully appreciated the IPlayer with digital radio function released at the electronics exhibition tomorrow. He did not pay attention to Zhang Ke's distractedness. After playing for a moment, he said with emotion: "Kumho can always lead other manufacturers to develop high-end products. I believe that the global electronics industry in the future will have the status that Kumho should have..."

"Don't talk about the past, it's the present, perhaps for a long time in the future, in the overseas market, "Made in China" is simply a label of inferior products. There is no denying that this is the image our national industry gives people," Zhang Ke supported his knees and breathed gently. "It is extremely difficult to completely change the image of the national industry. It is a long and arduous task. I have a dream. I think Chen Xinsheng, Su Jindong, Ding Huai, Xiao Jincheng, Tan Yunsong and others also have this dream, which is to do what they can do for it. One day, Ada becomes a national brand that makes Chinese people feel proud and proud, so we can say that we have some success - Mr. Zhang, what is your dream?"

"..." Zhang Yaping certainly knew what he was talking about, but he didn't expect that Zhang Ke would start to discuss the topic with such exciting words.

Tang Jing, who was sitting beside him, looked at Zhang Ke obsessively. After a while, she smiled carefully and said to Zhai Danqing: "I just like Zhang Ke's appearance at this moment, very domineering and very charming... What do you like him?"
Chapter completed!